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Brands are focussing on technology to connect with consumers, but omnichannel retail is not about technology it is about customer experience → Read More
Feelings play a critical role in the way customers are influenced and these 5 ideas to help improve customer experience could make a huge impact. → Read More
Customer added value is more important than many businesses realise. Here is how to use relationship marketing to develop a valuable co-creation strategy. → Read More
Customer added value is more important than many businesses realise. Here is how to use relationship marketing to develop a valuable co-creation strategy. → Read More
The retail environment is changing faster than many brands realise. The evolution of retail is developing and brands need to embrace these new trends. → Read More
Your customers deserve a legendary experience. Here are 3 things we can learn from the Easter Bunny about customer experience to create brand loyalty. → Read More
Here is how to identify your business purpose in five easy steps and understand why we love business purpose. → Read More
Trust & positive sentiment have never been more important in business. Trust is hard to gain and easy to lose, so working to build trust is essential. → Read More
I am a big fan of Google Chrome. Even if it isn’t your preferred browser, I believe it is important that you know about these 5 Google Chrome extensions to help improve social media productivity. Saving time and getting more done means you can focus on being ‘social’ and worry less about managing the ‘media’. It’s all about productivity For starters one of the really cool things about adding these… → Read More
December is a busy time of year for everyone. Here are 5 productivity hacks from Santa's workshop to help you accomplish everything required this month. → Read More
In this headline generation we need to communicate what we have to offer with simplicity. That's why your market needs to understand your value proposition. → Read More
Dogs are great. Especially my dog Buddy. He’s featured in quite a few posts here on Social Strategies and he is an expert at communicating, relationship building, and having fun. After almost four months living more than 700 kilometres (450 miles) apart, Buddy and I were reunited this week. So here are three things my dog taught me about social media marketing and how his approach may be able to help… → Read More
A mate of mine posted on Facebook the other day that nobody in LA returns phone calls anymore. I blame the phones. We use them for phone calls less and less every day. When considering how I use my current phone plan, the amount of data included is definitely more important to me compared to how many calls I’ll be able to make. Between making calls I use my phone to find and share content, read blogs… → Read More
The sales process commences where marketing left off. Don't lose those valuable sales. Here are 5 reasons you could be losing sales and what to do about it. → Read More
I recently read an excellent post by Kyle Lacy titled: We must simplify the idea of big data. I couldn’t agree more. It’s quite overwhelming and if you look ahead, we are really only just getting started. Data collection on a broad scale started as far back as 1450 BC, but the digital age has brought us to the point where we often don’t know what to do with it all. Many small businesses feel that… → Read More
Asking your customers the right questions lays the foundation for successful business and better questions lead to better results. → Read More