Erik Oster
AdWeek
Newtown, CT, United States
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Past articles by Erik:
GroupM Names First Global Chief Innovation Officer
Krystal Olivieri will be tasked with promoting and streamlining GroupM's products and solutions. → Read More
MDC Partners Agency Doner Hires First DEI Lead
MDC Partners agency Doner hireed Shelia Minetola as its first director, DEI. → Read More
PHD Hires First U.S. Head of Commerce From Bayer
Omnicom Media Group’s PHD looked outside the agency world to hire its first U.S. head of commerce. → Read More
Wavemaker Names GroupM Veteran US Head of Content
The appointment comes as the agency says it has tripled its content practice in the past year. → Read More
What 2021’s Virtual OZY Fest Suggests About the Future of Events Marketing
OZYFest is going virtual for this year's festival, with brand sponsorships from American Family Insurance and Chevy. → Read More
A Look at Dentsu's Global Health Offering
Dentsu Health is the network's newest offering, pulling in talent from across the organization. → Read More
Ogilvy Introduces Cross-Industry Diversity Lab to Tackle Issues Beyond Advertising
Issues around systemic racism in business and society are too big to solve without help from a variety of perspectives, so one of advertising’s most iconic creative agencies is calling for input from outside the industry. → Read More
Droga5 New York Names Agency Veteran as Chief Brand Strategy Officer
Harry Román-Torres takes on the role as strategy lead Jonny Bauer leaves for Blackstone. → Read More
WPP Introduces Global Data Company Choreograph
Recognizing that balancing effective ad targeting and consumer privacy is a delicate dance and marketers often need help to learn the moves while avoiding missteps, the industry’s largest holding company is offering direction. → Read More
Oscar-Winning Short Film About Police Violence Walks Thin Line Between Fiction and Nonfiction
The creative production company helped bring Free's vision to life in time for awards season. → Read More
Exclusive: Grey Hires CCO to Lead Pharma Business
Seeking to build on a series of account wins, Grey has hired Tim Jones as a chief creative to lead its global pharmaceutical advertising practice. → Read More
GroupM Invests Further in DTC, Naming First Global Commerce Lead
WPP media agency network GroupM invested in developing its DTC and ecommerce capabilities last year as consumers migrated en masse to ecommerce during the pandemic. Now, GroupM is further leaning into such capabilities by dedicating a new leadership role to global commerce. → Read More
Exclusive: MediaCom Names First Chief Planning Officer
Jason Lim will be responsible for overseeing MediaCom's full audience planning product. → Read More
Exclusive: Wavemaker Hires Investment and Activation Lead From Amazon
Vinny Rinaldi joins the GroupM agency as executive director, head of investment and activation. → Read More
Starcom's US CEO and Global CSO Step Down
Chris Boothe will lead both Starcom and Spark Foundry during a transitional period. → Read More
Omnicom Media Group Names New US Chief Diversity and Inclusion Officer
Sara Porritt has been tapped to be Omnicom Media Group’s new diversity and inclusion lead for the U.S. She is a veteran of the network who brings both diversity and inclusion leadership and client-side experience to the role. This development comes as the media agency network seeks to expand the role diversity and inclusion across people and products operations. → Read More
Exclusive: Canvas Worldwide Names New Chief Investment Officer
The agency promoted Madhavi Tadikonda to the role. → Read More
Absolut Appoints Ogilvy Global Creative Agency of Record
On Friday, Pernod Ricard’s vodka brand Absolut appointed Ogilvy as its global creative agency of record. → Read More
Coppertone Appoints Huge as Creative Agency of Record
Wunderman Thompson was the incumbent on the account. → Read More
Dentsu Media Enters Into Partnership With OZY
This week, Dentsu Media announced it is entering into a new, multiyear partnership with international multiplatform media and entertainment company OZY. → Read More