Erik Oster, AdWeek

Erik Oster


Newtown, CT, United States

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Recent articles by Erik:

Unemployed Copywriter Pitches Ryan Reynolds for a Job

Ex-Ogilvy senior copywriter David Valento wrote, produced and edited the video in 3 days. → Read More

Is Agency New Business Back on Track? It Depends on Who You Ask

There are positive signs, but the RFP process could be forever changed. → Read More

Duracell Puts MediaCom in Charge of $84 Million Global Media Account

The appointment follows a review launched in November. → Read More

Walgreens Is Reviewing Its Global Advertising Account

WPP, whose custom Team WBA unit has handled the account since 2017, is defending in the process. → Read More

Clorox Consolidates $220 Million US Media Account With OMD

Following the brand's recent rebrand and it urging consumers not to drink bleach. → Read More

Proximo Spirits Sends $20 Million Jose Cuervo Account to Mekanism

The agency's first campaign, '#CincoToGo,' launched on April 28. → Read More

Global CCO John O’Keeffe Is Leaving WPP

CEO Mark Read announced the departure in an internal memo today. → Read More

Designers in Quarantine Now Have Their Own Set of Relatable Emojis

Design firm &Walsh created new icons for unprecedented times. → Read More

Dentsu Aegis Network Institutes Layoffs, Furloughs and Salary Cuts Across Agencies

The company implemented these cost-reducing measures to varying degrees across agencies. → Read More

IPG CEO Michael Roth Addresses Layoffs and Cost-Cutting Across IPG Agencies

Despite efforts to reduce expenses, IPG agencies are being forced to make tough decisions. → Read More

U.S. Cellular Sends $40 Million Creative Account to Leo Burnett

The mobile network operator had worked with MullenLowe since 2012. → Read More

Publicis Groupe Introduced Marcel in the US This Week. But What, Exactly, Is It?

The connectivity platform has launched in the U.S., but employees are still trying to make sense of it. → Read More

4A’s Advises Brands to Rethink Suitability Around News Content

Trade group calls for real-time management of brand sustainability criteria. → Read More

Chicago Mayor Gets Silly at Home for Social Distancing PSAs

Havas Chicago finds a lighthearted way to spread Lori Lightfoot’s serious message. → Read More

UN Issues Global Call to Creatives in Response to COVID-19

The United Nations’ first open brief calls on creatives to craft messaging that helps combat coronavirus. → Read More

Kraft Heinz Is Reviewing $520 Million Global Media Account

Publicis Groupe’s Starcom is defending in the review. → Read More

McCormick Names 360i as Media Agency of Record

McCormick’s appointment of 360i as media agency of record follows a review that included incumbent UM. → Read More

Dentsu Aegis Network Reorganizes Leadership Team With Trio of C-Suite Appointments

The leadership restructuring is the latest in a series of changes in its media offering. → Read More

GroupM Names MediaCom Chairwoman Karen Blackett as U.K. CEO

She succeeds Tom George in the role. → Read More

Butler, Shine Stern & Partners Hires Digitas and FCB Veteran as CEO

Tracey Pattani replaces David Eastman as he launches a consulting studio. → Read More