Erik Oster, AdWeek

Erik Oster


Newtown, CT, United States

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Recent articles by Erik:

Mondelez Consolidates Majority of Global Creative With WPP and Publicis

IPG’s The Martin Agency remains global creative lead on Oreo and U.S. lead on Ritz. → Read More

Publicis Groupe Continues Acquisition Spree by Obtaining Rauxa

It was the industry’s largest independent woman-owned agency. → Read More

How Mountain Dew Turned a Geography Error Into a Source of Love for the Brand

After mislabeling Michigan’s Upper Peninsula, the soda went all in on making it right. → Read More

‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Season

It’s a new spot from 72andSunny, which the league named as its AOR in December. → Read More

Novartis Consolidates $600 Million Global Media Account With Publicis Groupe

GroupM, Omnicom and Havas also participated in the review → Read More

CVS Health Consolidates Majority of $159 Million US Media Account With UM

Digitas will handle paid search, but not Aetna. → Read More

VMLY&R New York Hires Creative Lead From McCann

Wayne Best joins VMLY&R’s New York office in the role. → Read More

S4 Capital’s MediaMonks Merges With Influencer Marketing Agency IMA

The Amsterdam-based agency claims its network reaches billions worldwide. → Read More

MDC Partners Sees Revenues Drop and Dentsu Delivers in the US, per Q2 Reports

Holding companies are optimistic about new business and capabilities. → Read More

Barton F. Graf Will Close, Ending Its Run as Advertising’s Weirdest Agency

The independent agency will close by the end of the year. → Read More

TikTok Sends Global Media Account to Omnicom’s PHD

The company spends around $80 million annually on measured marketing globally. → Read More

NFL Adds OMD to Media Agency Roster Without a Review

Havas Media handles the league’s digital and shopper marketing accounts. → Read More

Campbell Ewald’s Rebranding Takes Inspiration From Its History

The agency says it ‘didn’t get old by accident’ but by ‘thinking new.’ → Read More

BBDO New York Names Agency Veteran as Global Chief Marketing Officer

CSO Crystal Rix was elevated to the role. → Read More

Deutsch Welcomes CPB Vet to Los Angeles Office as Head of Experience

Ivan Perez-Armendariz also founded agency Texturemedia. → Read More

Re/Max Launches Review of $36 Million U.S. Media Account

Former 4A’s CEO Nancy Hill’s consultancy, Media Sherpas, is overseeing competition. → Read More

eBay Consolidates $250 Million Global Media Account With WPP

The ecommerce giant named MediaCom as its global media agency of record, cutting ties with Publicis. → Read More

Wavemaker Names Toby Jenner New Global Chief Executive

He succeeds GroupM North America CEO Tim Castree in the role. → Read More

Gut Welcomes Creative Leaders Behind ‘Man Boobs’ and Budweiser Super Bowl Ad

Ignacio Ferioli and Joaquín Cubria have been with David Buenos Aires since 2012. → Read More

We Are Unlimited Chief Creative Toygar Bazarkaya Leaves to Join Optimist as Global CCO

Derek Green and John Hansa will serve as co-executive creative directors for Omnicom’s McDonald’s-dedicated unit. → Read More