Terry Lefton
Sports Business Journal
Contact Terry
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Terry:
SBJ Marketing: Reds, Astros latest with patch deals
If you think Jalen Hurts’ rendition of “Fly Eagles Fly” on Fox’s NFC Championship postgame coverage was atonal, then you’ve never heard my colleague John Ourand warbling the fight song for his Washington NFL team. BTW, I'm also now going to insist on the Chrysler building in midtown Manhattan being lit green after the next Eagles victory. And you can have Philadelphia’s City Hall bathed in your… → Read More
Oak View Group to sell Mets' jersey patch, expecting $15-20M annually
Oak View Group has been tapped to sell the Mets' jersey ad patch. → Read More
Best Creative: NFL / Nike (co-winners)
Both ‘Take It To the House, Kid’ and ‘You Can’t Stop Sport’ were powerful. T wo distinctly different types of creative were so good that they are sharing this award. The NFL was in the unenviable position of having to craft a sequel to “The 100-Year Game,” fr... → Read More
New Era Takes Over Phillies Store At Citizens Bank Park
The store features a mosaic composed of 375 caps, along with a 13-foot retail cap wall New Era, MLB’s longtime MLB on-field cap rights holder, has expanded its rights at Citizens Bank Park, taking over the name of the Phillies' team store. What was the two-story Majestic Clubhouse Store at CBP has been gutted and will now be the New Era Phillies Team Store. New Era VP/Sports Marketing &… → Read More
Forty Under 40: Broderick Hicks
Gatorade’s seminal “Be Like Mike” TV ad is a pillar on which Michael Jordan’s commercial persona was built. It also served as career entree for Broderick Hicks. As a 12-year-old basketball junkie, the ad was targeted squarely at Hicks. While it surely compelled him to drink more Gatorade, it also steered him toward sports marketing. “‘Be Like Mike’ is still my favorite ad and that started my… → Read More
Forty Under 40: Michael Goldstein
Over the past few years, Michael Goldstein’s work schedule has taken him overseas to the Rugby World Cup and the British Open, and to domestic events, including the World Series and the Arnold Palmer Invitational. Not what you might have predicted if you’d visited his suburban Boston home three decades ago. “My parents were always supportive, but they knew absolutely nothing about sports,”… → Read More
Forty Under 40: Bill Hudock
A chance connection made while Bill Hudock was studying in England propelled him to a career on the business side of American sports. In 2000, Hudock was in a creative writing program at the University of East Anglia in Norwich, when a professor picked up on his lifelong love of sports and recalled that Lex Sant, a student 10 years prior, now worked in media relations for the Carolina Panthers.… → Read More
Forty Under 40: Christopher Lee
Photo: mason foster photography The Golden State Warriors have won three championships in the past four years, and that organization is now as revered off the court as much as it is on. Yet, Christopher Lee says leaving his hometown team in 2012 was his best career move. Vice President, Head of Sponsorships and Experiential Marketing, U.S. Bank Age: 39 Born: San Francisco Education: San Diego… → Read More
AT&T In As NBA's Lead Sponsor In Wireless Telecom Category
AT&T at the upcoming NBA All-Star Weekend in Charlotte will take over title sponsorship of the Slam Dunk competition from Verizon. → Read More
Holographic intelligent assistant is star of SportsNet New York brand campaign
SportsNet New York’s new brand campaign has holographic assistant doling out wit, wisdom. → Read More
MillerCoors Retains Jack Morton As Sports Marketing Agency
MillerCoors has retained Jack Morton Worldwide as its agency for sports and entertainment experiential and activation efforts, ending a review process that lasted around a year. While the pitch was once a comprehensive AOR assignment, MillerCoors has instead opted to move strategy and negotiation chores in-house. Those duties had long been handled by and in consultation with sports-marketing… → Read More
MLB's Chris Park Leaving; Petitti To Get Broader Responsibilities
Exec VP Chris Park leaving league imminently; Tony Petitti sees responsibilities change. → Read More
Sports Apparel Retailer Lids Sold For $100M To Ames Watson Capital
Ames Watson Capital expected to close early next year on deal to acquire apparel company. → Read More
Software Company Intuit To Sponsor NFL In Multiyear Deal
Software company will be able to market brands like TurboTax, QuickBooks as part of deal. → Read More
MLB Winter Meetings Get Presenting Sponsor For First Time
Accounting firm CohnReznick is in the first of a four-year deal that will see it identified as the Winter Meetings' presenting sponsor. → Read More
Fanatics takes a shot
Licensing giant signs deal with Overwatch League for merchandise, retail rights. → Read More
Outgoing New Balance CEO: ‘Retail has to entertain, engage and educate’
Outgoing chief Rob DeMartini discusses the footwear industry and NB’s unprecedented growth. → Read More
Jackie Robinson Foundation Unveils Centennial Celebration Plans
Sponsors are being sought, to join the likes of MLB and longtime MLB on-field cap rights-holder New Era. → Read More
Going to pot: Keep an eye on cannabis being a future category
Lefton: With marijuana gaining legal ground, is it high time to open the door for sponsorship? → Read More
Beats Signs League-Wide Deal With NBA, Replacing Harman/JBL
Apple brand already endorses many players and replaces Harman/JBL in audio category. → Read More