Richard Lazazzera
Shopify
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Richard:
5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue
Packaging inserts are a low-cost way to provide value and increase customer loyalty. Here are five ways you can use package inserts for your business. → Read More
How to Create a Memorable Unboxing Experience for Your Brand
The shipped package represents the most direct connection with the customer. It's also one of the most underused marketing opportunities for merchants. → Read More
How to Create a Morning Routine that Supercharges Your Productivity
Your morning routine is the set of actions you do right after waking up to prepare yourself for a more productive and focused day. Here are 9 ideas to help you get started. → Read More
The 17 Best Places Ecommerce Entrepreneurs Go To Find Product Ideas
Struggling to find your next business idea? Here are the top 17 ecommerce business ideas of 2018, including examples and tips for getting started. → Read More
6 Foundational Ecommerce Marketing Tactics to Stop Your Bucket from Leaking –
As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receiv... → Read More
Ecommerce Shipping Toolbox: Apps, Tools, and Resources to Help You Streamline Your Business –
You've spent months building your online store and preparing your marketing strategy. You launch your business and cha-ching!, you make your first sale. Now what? Many new ecommerce entrepreneurs t... → Read More
How To Build A Massive Following On Instagram –
Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement o... → Read More
How To Start An Online T-Shirt Business: The Ultimate Guide –
The t-shirt is a staple in casual wear and has been universally accepted by both men and women the last few decades. Not only are they a classic piece of casual wear, but t-shirts are a blank canva... → Read More
14 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty –
Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should th... → Read More
Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store –
Starting an ecommerce business is hard work with many steps and decisions that need to come together at the right time. To help, we have put together a comprehensive resource list, compiled from Shopify's most popular blog posts. These posts have been placed into a logical order based on how you would research, build, launch and grow a profitable ecommerce business. → Read More
How To Build A Massive Following On Instagram –
Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement o... → Read More
6 Foundational Ecommerce Marketing Tactics to Stop Your Bucket from Leaking –
As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receiv... → Read More
How We Built an Ecommerce Business from Scratch and Generated $922.16 in Revenue in 3 Days — Ecommerce Marketing Blog
It all started with a challenge – build an ecommerce business from scratch and see how many sales we could generate in three days.And that's exactly what we did. In this case study you’ll learn ste... → Read More
How We Built an Ecommerce Business from Scratch and Generated $922.16 in Revenue in 3 Days — Ecommerce Marketing Blog
It all started with a challenge – build an ecommerce business from scratch and see how many sales we could generate in three days.And that's exactly what we did. In this case study you’ll learn ste... → Read More
How to Craft a Morning Ritual to Supercharge Productivity and Your Online Business –
Morning rituals. To the untrained ear, it sounds like some new-age fluff concept. It’s not. To put it simply, a morning ritual is a set of actions you do immediately upon waking up to prepare and o... → Read More
A 5-Step Plan to Updating and Optimizing Your Online Store — Ecommerce Marketing Blog
Many times with the day-to-day hustle of running your online business, you end up cutting corners. Compounded over months (or years), things like outdated information, unoptimized product pages, mi... → Read More
Alibaba 101: How to Safely Source Products from the World's Biggest Supplier Directory –
In order to start an online business, you need two things, a product idea and supply. If you already have your product idea the next step is finding the perfect supplier. In our global village, it ... → Read More
7 Customer Retention Tactics to Get Current Ecommerce Customers to Purchase More –
You’ve heard it time and time again. It’s cheaper to get past customers to purchase again than it is to find new customers. This is true for most businesses, especially in the crowded online ecomme... → Read More
How to Prepare Your Online Store for the Holiday Season –
The holiday season is almost always the most profitable time of year for online businesses. Not only does the last quarter of the year see increases to the numb → Read More
10 Essential Podcasts Every Ecommerce Entrepreneur Should Subscribe To
We sifted through hundred of ecommerce podcasts to reveal the top 9 Podcasts every ecommerce entrepreneur should subscribe to. → Read More