Rachel Raudenbush
Digiday
New York, NY, United States
Contact Rachel
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Rachel:
Google 'Fortunetelling' site is a bait-and-switch to draw attention to a humanitarian crisis
A fake Google site wants you to start thinking of others. → Read More
YouTube vloggers help bring Vogue’s fashion week coverage to the masses
The fashion publisher took over YouTube Space for a series of videos starring YouTube creators. → Read More
Gatorade enters the game with its first VR experience
Gatorade wants its customers to step up to the plate and into the world of VR. → Read More
Nintendo to let us battle Pokémon in real life with new augmented reality app
The Pokémon Company announced a new mobile gaming app that will finally bring Pikachu to life. → Read More
How The Washington Post is pivoting its video strategy
The Washington Post's new video strategy replaces TV-style news with digitally native formats and social distribution. → Read More
How NowThis tailors its content to specific platforms
Founded in 201, NowThis caters to millennials who are more likely to get their news through social. → Read More
What editors are reading this fall
In the spirit of continued education, we’ve asked top editors what they are reading this fall. → Read More
K-Swiss CMO: 'We're the brand that speaks to the young entrepreneur'
K-Swiss CMO Barney Waters talks about rebooting the brand for the 21st century. → Read More
May the brands be with you: Covergirl reveals new 'Star Wars' makeup line
Covergirl took to Instagram and Tumblr on Friday to announce its partnership with Lucasfilm on a line of limited-edition cosmetics to promote “Star Wars: The Force Awakens.” The 19-piece collection includes lipsticks, nail polishes and mascaras designed to create light and dark side looks. The promotional campaign for the latest film in the $37 billion dollar franchise also includes partnerships… → Read More
Why ProPublica hooked up with Yelp
The unlikely partnership between ProPublica and Yelp could prove valuable for both. → Read More
Ask a Millennial: What are the challenges of being an intern in publishing?
We asked interns from legacy and digitally native publishers what their biggest challenges are. → Read More
How Politico crafts branded content with a political agenda
Politico is cementing its entry into brand content with the launch of an in-house branded journalism and data studio called Politico Focus. → Read More
HuffPo: Trump is more clown than candidate
The Huffington Post cited the presidential candidate’s exhibitionist behavior as reason to move all coverage of his campaign to its Entertainment section. → Read More
In OTT market, subscriptions beat ads
The subscription-payment model once favored by newspapers and magazines is now dominating online video. Subscription-based OTT services like Netflix and Amazon Prime are expected to pull in between $4 billion and $8 billion in revenue by 2018, and they face little competition from ad-supported content. But as more competitors enter the market, there is a risk of consumer “subscription fatigue”… → Read More
Content and cocktails: Stoli finds 'the right mix'
The brand director for Stoli discusses how she defines content, the importance of partner platforms, and the metrics of success. → Read More
Archie gets a hipster makeover, asks for advice on Twitter
Archie Comics released its new “Archie #1” series bringing Riverdale into the 21st century with the help of Converse sneakers, smartphones and Twitter. → Read More
Paula Deen's son appears in brownface, has some explaining to do
Less than a year after Deen told Matt Lauer she had “learned her lesson” after a racial discrimination scandal, she is facing another controversy. → Read More