Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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If your brand is using social media, then you are already producing microcontent, but there are ways to integrate it more effectively. → Read More
Input from your customers can help guide the direction of a change, confirm that your pivot is on the right track, and help advance your product. → Read More
A few creative ways to keep an eye on the competition's content marketing strategy. → Read More
There are many challenges to maintaining a successful telecommuting workforce, including language and culture. → Read More
For any strategy to be effective, it's important to find a balance. → Read More
With the right policies and tools in place, it can be quite successful. → Read More
Social networking is evolving and providing ways for brands to connect with their target audiences. → Read More
AI is consolidating the many tools we use to create and manage customer experiences. → Read More
Show me the data! → Read More
The social network for business leaders is an important place to highlight your B2B products. Here’s why (and how) marketers and PR pros should develop a LinkedIn presence. → Read More
The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here's why you should look at automation as a force-multipier for your marketing efforts. → Read More
The options are not mutually exclusive. Both can benefit you in different ways at different times. → Read More
PR pros need to win the trust of the business partners. Here’s how you can build upon initial successes to develop a strong relationship. → Read More
Preparation is key. → Read More
Your work is only as good as the people doing the labor. What are the essential members of any social media campaign? → Read More
Your work is only as good as the people doing the labor. What are the essential members of any social media campaign? What are the unique abilities social media teams should have? Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff. … → Read More
Your work is only as good as the people doing the labor. What are the essential members of any social media campaign? → Read More
The eyes of the world are affixed upon social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It has become necessary for businesses to have a social media presence in order to ma… → Read More
You are your brand, and you must do all you can to protect it and ensure that anything you share communicates your values and those of your organization. In the age of social media, this also means b… → Read More
90% of businesses are already using content marketing to generate inbound leads. With companies pushing out so much content daily, marketers may be wondering if content marketing is still relevant in… → Read More