Brian Bonilla
Advertising Age
New York, NY, United States
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Past articles by Brian:
Kraft Heinz hires Carat for US media, moving away from Starcom
Packaged food giant Kraft Heinz consolidates media under Dentsu’s Carat, which had been handling its international and Canada regions. → Read More
Why Lenovo consolidated its global B2B creative account with Wunderman Thompson
WPP’s Wunderman Thompson secured Lenovo’s global B2B creative account following an eight-month process. → Read More
Verizon awards Ogilvy consumer account long held by McCann
Verizon is parting ways with McCann as lead agency for its consumer business and awarding the account to WPP’s Ogilvy, the telecommunications giant confirmed in a statement. McCann had held the account since 2015. The account is expected to officially shift to Ogilvy in 2024. Other agencies won't be affected by the account change, according to multiple people close to the situation. Other IPG… → Read More
AI or Martin Sorrell—quiz tests ChatGPT’s ability to speak like the ad exec
Martin Sorrell and ChatGPT were both asked about the state of the industry, the emergence of Threads, the future of AI and more. → Read More
Sarah Thompson launches mental health awareness initiative honoring her son with help from Droga5
The Shoulder Check event had over 2,000 attendees, 25 sponsors and several NHL stars participate. → Read More
Agency news you need to know this week
Spark Foundry hires a new chief growth officer, WorkinProgress protests U.S. Supreme Court ruling, and more. → Read More
T-Mobile launches review for part of its creative business
RFI covers work now handled by Publicis and Saatchi, according to a spokeswoman for the carrier. → Read More
Modelo marketer Constellation Brands awards U.S. media account to Initiative
Horizon Media previously held the account for over a decade. → Read More
Dentsu Americas CEO Jacki Kelley departs for IPG
Michael Komasinski is elevated to succeed Kelley. → Read More
Spike Lee is skeptical of AI's role in creativity
The filmmaker was named Cannes Lions’ first Creative Maker of the Year. → Read More
TBWA\Worldwide CEO says AI hype is overshadowing creativity struggles within the industry
Troy Ruhanen says creativity has been “bloody average” and “not in its boldest place.” → Read More
Havas launches wellness entertainment offering for brands
Welltainment will create content with brands around hypertension, diabetes, obesity, mental health and other topics. → Read More
WPP takes a 30% stake in Majority
The Atlanta-based agency, which lists Shaquille O’Neal as a co-founder, launched in 2021. → Read More
Agency news you need to know this week
The Martin Agency launches entertainment offering and Curiosity picks up two new accounts—plus, TBWA\Media Arts Lab names an exec creative director. → Read More
Alma's Luis Miguel Messianu starts independent creative consultancy
Messianu departs role as global chief creative officer for DDB’s McDonald’s account; retains chairmanship of Alma. → Read More
Fig names Justine Armour chief creative officer and partner
Founder and creative chairman Mark Figliulo shifts focus to building out shop's AI data tool StoryData and other products. → Read More
Serviceplan Group takes minority stake in L&C NYC and launches Americas office
Serviceplan Americas will be led by Pereira O’Dell’s Co-founders, Andrew O’Dell and PJ Pereira. → Read More
Known hires former TikTok and Apple executive as first global ECD
Known also hires Jordan Schultz as head of social and promotes Aya Baeshean to head of design. → Read More
Agency matchmaking service offers financing for brands with shrinking budgets
Breef's new tool comes at a time with CMOs under pressure. → Read More
Agency news you need to know this week
BCW Group names a new CEO and Glenlivet uses AI to unveil Father’s Day clichés. → Read More