Hessie Jones
Forbes
Toronto, ON, Canada
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Past articles by Hessie:
Can Verifiable Credentials Be The Key To Safely Reopening The Economy?
COVID-19 Credentials Initiative (CCI), using Verifiable Credentials may prove to be one solution to help safely reopen the economy by enabling speed of information for effective decisions. → Read More
This Startup Founder Sees A Data Privacy Reckoning On The Horizon
Patricia Thaine is a young start-up founder of Private AI, creating a suite of privacy tools. She discusses the state of privacy, how we got here, whether privacy as a default becomes the norm and how Private AI will enable this new normal. → Read More
Society Desperately Needs an Alternative Web
In a world of rampant technology, and what will be the future of our planet, it is inflicting harms in the very fabric of society who depends on it. Is it too late to steer its path towards an internet intended to free information, preserve our privacy and be accountable to the needs of humanity? → Read More
Artificial Intelligence Needs To Reset
Can we get past the AI hype to understand where theory has become practical for everyday use? We're not there yet. The promise of AI has yet to come to fruition. We'll discuss the current hurdles and explain why AI is just not ready for prime time. → Read More
The WestJetter Propelling an Airline into the Future
Alfredo Tan comes from industry where change is commonplace and innovation is ingrained in the mindset of the organization. His recent journey to WestJet is bound to shake things up for an already successful Canadian company facing a future of disruption. → Read More
The Future Of Work Continues To Be Rewritten
The future organization is connected to the market in real-time. Organizations must embrace the upheaval required in systems, culture and mindset to adapt to a world where the markets are more demanding, the workforce is independent and where the customer is truly king. → Read More
The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?
As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, … → Read More
Artificial Intelligence is the Panacea to Today's Marketing Challenges
My foray into understanding, and more importantly, applying Artificial Intelligence (AI) to current business practices has forced me to throw everything I ever knew out the window. Experience, best practices, preconceived notions, the tried and true – all these rules become obsolete and irrelevant because the world has changed. Media consumption has changed. Business has lost … → Read More
Engage At Scale: Customer Obsession Requires Customer-Defined Value ( Part 2)
This is a two-part series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. For part 1: please go to Engage at Scale: Leverage Customer Micro-moments Customer value means how the Customer defines value NOT the business Direct marketing principles defined customer value … → Read More
The Pain Of Being Different: The Aftermath Of The Paris Attacks Brings Back Old Nightmares
I hated being different. Growing up, I wanted to be the same as everyone else. I lived in a predominantly white city. I was the token "brown kid". I was looked at differently. I was teased because of the colour of my skin. → Read More
Is the Financial Industry Poised for Market Disruption?
There was a time when you signed up for a new bank account (perhaps when you were as young as 15) at your local bank, and the expectation was this was a place you’d hang your hat and stay awhile. From that moment on your relationship with that bank grew: when you needed to add […] → Read More
EVOLVE: Marketing As We Know It Is Doomed!
This has been happening for a while and whether Marketers choose to see the change that’s developing within the landscape, they need to realize that this “seismic shift”, as my co-author Daniel Newman likes to call it, is going to mandate changes to the way that practices have traditionally functioned. When Dan and I wrote EVOLVE, we had already […] → Read More
Trying to Control Chaos: Harnessing The Power of Big Data
I was recently asked a question that I had never been asked: “Could we provide the raw data results from Big Data into a usable format so that it could be analyzed and validated using traditional methods?” The question was posed by a traditional researcher who had minimal exposure to Big Data Analysis. In essence what he […] → Read More
The Startup Journey: My Lessons
This time of year brings with it a lot of introspection; emotions are heightened and people become much more sensitized to their environment and the people that surround them. Everyday my newsfeed contains at least two posts about inspiration and motivation. In many ways it’s helping me validate the road that I’ve chosen to take. As … → Read More
The #FutureOfBusiness: Employees Will Rule
This is the final in a series about the #FutureOfBusiness that highlights the impending shift in organizational change. In my first post, Will The #FutureOfBusiness Radically Change Everything As We Know It? I highlighted the economic and market shifts that have forced business to finally take notice: including a volatile world economy; impending impacts on budgets; … → Read More
The #FutureOfBusiness: Adapt To Change, Or Suffer The Worst Consequences
I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who, largely, were less inclined to buy, let alone, understand these new products/services. This gentleman imparted a conversation he had with a current client, who was frustrated with the way things are today to sell his service: … → Read More
Will The #FutureOfBusiness Radically Change Everything As We Know It?
The Future of Business is Social. Technology that continues to perpetuate conversation, understand behaviour, and context will force business to adapt. → Read More
Getting Too Personal on Facebook: Where Context Meets Creepy
I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post. Here’s … → Read More
Getting Too Personal on Facebook: Where Context Meets Creepy
I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post. Here’s … → Read More
10 Things Marketers Need to Know to Remain Relevant
It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate … → Read More