Scott Brinker
CustomerThink
Boston, MA, United States
Contact Scott
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Scott:
Any CMO who wants to understand how to really harness martech should read this book
Hot off the presses, I just read Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century by Jeff Lawson, founder and CEO of Twilio. It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. The core premise: in a digital world, every company is a software company. Which means every company must get… → Read More
Salestech is the new martech, and it’s supercharging both professions
Salestech is hot. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I’ve been tracking the martech landscape. Her latest map of salestech reveals hundreds and hundreds of vendors in the space, organized into a couple of dozen categories. And as with my martech landscape, it’s not even complete. I personally know dozens of great salestech companies that aren’t… → Read More
The larger your martech stack, the better your marketing performance? Maybe
I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. (There’s a summary of the report in a blog post Ben wrote, Few “Genius” Brands Successfully Integrate Best-of-Breed Solutions Into a Cohesive Martech Roadmap.) “Genius” in this… → Read More
3 overlapping patterns of “no code” martech and the rise of marketing makers
I’ve been fascinated with the rise of citizen developers in marketing empowered by a rapidly expanding landscape of “no code” tools for several years now. Momentum is growing, and while there’s some philosophical debate to be had around what is or isn’t a “no code” tool — versus any app that lets you create things without breaking into raw JavaScript or HTML5 — there’s no denying that the… → Read More
How platform dynamics explain The Second Golden Age of Martech
About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. These are the big themes that I believe will shape the next decade of marketing technology: * Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations,… → Read More
Forget the Martech 5000. Try the Martech 500 Million.
Okay, there aren’t really going to be 500 million martech apps by 2023. And if there were, we certainly wouldn’t attempt to map them in a martech landscape. (Crikey, that’s a nightmare that will haunt me in the dark of night.) But according to IDC in their IT Industry 2020 Predictions, “over 500 million digital apps and services will be developed and deployed using cloud native approaches” by… → Read More
35+ Discover MarTech sessions available now on-demand!
Don’t miss out on proven strategies and time-saving tools that can help you become a more successful and efficient marketer. → Read More
Attend Discover MarTech online next week!
Join us next week, April 21-23, to access 30+ expert-led sessions and 50+ martech solution providers for free -- all from the comfort and safety of your own desk. → Read More
SaaS adoption trends at the start of 2020 (yes, before all hell broke loose)
Early in March, Blissfully released their 2020 SaaS Trends Report. As with previous data they’ve shared, the report is full of highly interesting findings based on actual SaaS usage — not just what people claim they’re using when asked (which is usually underreported by half). I was just getting ready to excitedly write a story about it when, well, the coronavirus pandemic escalated. The whole… → Read More
Announcing Discover MarTech: A Virtual Event For Strategies & Solutions
Continue your learning initiatives, engage with solution providers, and connect with the MarTech community -- all from the comfort and safety of your very own desk. → Read More
Connect with Amazon, IBM, and Macys at MarTech
The connections you make and the tactics you learn at MarTech can help evolve your organization and shape your career. → Read More
Build relationships for marketing success at MarTech
Don't miss your chance to meet with and learn from those driving real transformation in their organizations. → Read More
Here’s why you should join us at MarTech
Actionable tactics, advice, and strategy are just part of the MarTech experience... → Read More
Expert marketing advice. Actionable tactics. Lowest rates expire Saturday!
Join us April 15-17 in San Jose for the actionable tactics you need to overcome the universal challenges of modern marketing. → Read More
The top 3 things marketers want martech vendors to improve
The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack Optimization. It’s the kind of report that I open with the enthusiasm of that kid from the movie A Christmas Story opening the present of his dreams. (I’ll try not to shoot my eye out.) Lots of good data points, such as 71% of participants report that they will continue to invest moderately… → Read More
Dr. Martech and Mr. Hype: A Transformational Webinar
What does the decade ahead hold for the martech industry and profession? You're invited into the conversation. → Read More
Check out Red Hat’s customer journey marketing stack
The overarching design is aligned with their customer journey: customers exploring change, committing to change, exploring solutions, and finally committing to a solution → Read More
Overcome your marketing challenges at MarTech
Join us April 15-17 in San Jose to learn from experts who have been where you are and are ready to share what it takes to succeed. → Read More
Unite your organization at MarTech
Struggling to get departments on the same page? Join us April 15-17 for the ultimate training and team-building experience. → Read More
A cool (and personal) example of a “2nd Golden Age of Martech” company
Back in September 2017, Toronto-based ScribbleLive acquired ion interactive, the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?) from a bunch of VCs and had executed a string of acquisitions — including the content talent marketplace Visual.ly — to build out an enterprise content marketing suite. Scribble was… → Read More