Rebekah Iliff
PR Daily
Nashville, TN, United States
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Past articles by Rebekah:
The right and wrong ways to approach workplace humor
Follow this guidance to engage employees with lighthearted content—instead of enraging them with inappropriate jokes. A bedrock rule of humor is, “Never explain a joke.” As E.B. White wrote: “Explaining a joke is like dissecting a frog. You understand it better, but the frog dies in the process.” The joy of humor lies in the immediate, … → Read More
How Content Strategy is Changing + Resources To Guide Your Success
If you’re a writer, artist, or content creator of any kind, take a moment to consider the fact that there has never been more demand for original, high-quality content than there is right now. The rapid growth of platforms like Instagram and YouTube has completely changed the way we consume media, and this has dramatic implications for everything from adherence to copyright law to marketing… → Read More
This Fashion Brand Has Built a Fanatical Following by Being Up Front With Its Politics
Wildfang donates substantial money to progressive causes and is willing to make a statement with its products, even if it loses money doing it. → Read More
5 Tips For Creating Thought Leadership Content People Will Actually Read
Take a moment to consider the huge number of media and publishing outlets that are searching for content every day. By lowering the traditional barriers to entry for publishers and writers, the trans… → Read More
How a Solid Content Strategy Will Rule the Web by 2020
A solid content strategy should bolster thought leadership, links to digital coverage, magazine articles, videos, social media numbers, and more. → Read More
4 Communication Strategies to Grow Your Business Without Spending Any Money
Small, thoughtful aspects of your everyday interactions can have the greatest impact. → Read More
Customers Flee for a Reason. You Need to Give Them Reasons Not to Stay.
You have to listen. → Read More
6 Realistic Tips For Disconnecting and Regaining Your Sanity
From spa days to evening strolls, these strategies may be your best bet for avoiding burnout. → Read More
Straight Talk About Sextortion: An Emerging Cybercrime And What You Need To Know
For all of the advantages, connections, and collective good that innovative technology has created over the last decade, you’d have to be living under a ... → Read More
How to Transform a Legacy Organization Into a Legendary Company
Startups are the business fixation of our time but a history of achievement is still the the best foundation for future of greatness. → Read More
How to Choose the Right Martech and PRtech Solutions
The B2B marketing technology and PR technology landscape is crowded. Here are four ways to help you identify the best solutions for your organization. → Read More
5 Books That Will Make You Rethink Love, Influence, Creativity and Technology
Tired of lackluster news and poorly-curated content? Get fresh perspectives from these books. → Read More
Why the South Is Emerging as the Next Promising Growth and Innovation Hub
Nashville attracting artists and entrepreneurs from across the globe. → Read More
How to Measure PR with PRTech
Should you be scared of machine learning and data science? Rebekah Iliff says we should embrace the technology that can turn us into our super selves. → Read More
5 industry leaders name their top PR success metric
There’s plenty of debate about how to quantify public relations efficacy. Here are what five experienced pros look for. → Read More
Qualtrics Winning Strategy: Moving From Operations to Experience
“Most companies are O-Data rich, and X-Data poor.” - Ryan Smith, CEO at Qualtrics In today’s rapidly moving, data-rich, technology-driven environm... → Read More
7 Timeless Books for Entrepreneurs, Activists and Future Innovators
Books, including some written decades before the internet was even an idea, are the antidote to the current deluge of digital misinformation. → Read More
Why Owner-Operator Franchises Could Be a Fix For Your Entrepreneurial Spirit
From Tutu School to Barre3, female-owned franchises are changing the conversation. → Read More
6 ways to upgrade your PR and marketing reporting
To inform your top bosses—and future campaigns—report in a concise, candid and consistent manner, whether your PR results are good or bad. → Read More
5 tenets for building a diverse and inclusive workplace
Many companies champion diversity--but they may be overlooking inclusion, which is key. → Read More