Andy Favell
Search Engine Watch
United Kingdom
Contact Andy
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Andy:
How JavaScript impacts page loading speed on mobile
JavaScript is the second-largest contributor to page weight, behind images, which means it can play a major role in slowing down the speed of your mobile site. → Read More
How to optimize images for mobile: Implementing light, responsive, correctly formatted images
The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience. → Read More
How to reduce the impact of images on your mobile site speed
With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site → Read More
Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?
Google's Accelerated Mobile Pages and Facebook's Instant Articles are both lightning-fast takes on the mobile web. But Google unveiled some stats at its I/O → Read More
How to optimize your mobile site speed: Testing for issues
The size of webpages sent to mobile phones has quadrupled in just five years, causing a major problem for webmasters and SEOs who want to optimize for mobile. → Read More
How video impacts mobile web performance and UX, part 3: detecting and remedying issues
This column will explore how to detect, avoid and remedy issues with mobile video, to give your viewers the best possible experience with your video content and → Read More
Google I/O: What’s going on with Progressive Web Apps?
Forbes, Twitter, Ola, Wego etc. trumpet Progressive Web Apps that are fast and light, with a native-like UX; plus compelling stats at Google I/O. → Read More
How video impacts mobile web performance and UX, part 2: autoplay and audio
Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In Part 2 of our three → Read More
How video impacts mobile web performance and UX, part 1: data and download speed
Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, often video → Read More
Inside CNN Digital’s $20 million bid for global domination in mobile and video news
CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. → Read More
How Desigual is adapting to its mobile first customers with A/B testing, web and email
In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and → Read More
Sears: The Holy Grail is marrying data, mobile, marketing and merchandising
Interview with Kerem Tomak, Sears Chief Digital Marketing & Analytics Officer. → Read More
How video storytelling and mobile have transformed Shell’s corporate marketing
Shell has switched its corporate marketing from 80% traditional ads to 85% digital media. It focuses on telling stories about alternative energy start-ups. → Read More
Lufthansa on virtual reality and turning an airplane into a FlyingLab
Dr. Torsten Wingenter, Lufthansa’s Head of Innovations, talks VR, 360 video for selling upgrades and the airline’s innovative inflight digital conference. → Read More
Why mobile video is massive and other lessons from Mobile World Congress 2017
The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobile data. → Read More
How JavaScript impacts how fast your page loads on a mobile device
JavaScript is the second largest contributor to webpage weight, behind images, but once downloaded the browser then needs to run the script, which can delay how → Read More
Optimizing images for mobile: right format, right size, right place, right device
Explains the importance of and how to optimize images for mobile, including responsive images and other methods to stop images ruining mobile user experience. → Read More
Mobile skills: tips on recruiting the best talent and training the existing team
Building a talented team is critical to business success in a mobile-first world, but recruiting staff with the exactly the right skillset, at the right price, → Read More
How does a country inspire an innovation culture among its younger generations?
The fact that innovation drives economic growth is indisputable, but how do countries engender a culture of innovation and entrepreneurship among young people? → Read More
Why brands should care about brand safety in mobile advertising
Easily spotted on the mobile web: holiday ad next to plane crash story; baby food brand ad next to child sex abuse story; Muslim dating ad next to KKK story; → Read More