Susan McPherson
CNBC
New York, NY, United States
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Past articles by Susan:
Career expert: If you’re a woman, research says these are the 2 types of relationships you need to succeed
Women face several additional challenges in the workplace compared to men. As a result, they often feel as though they can only talk to other women about these particular problems, making it crucial that they have a separate network of other women for support. → Read More
Corporate Responsibility: What To Expect In 2019
By Susan McPherson As corporate responsibility continues to mature, one of the key shifts we’ve seen in recent years is a move toward “values.” A company’s approach to impact is a reflection of that company’s values — and the values of its customers, employees and (increasingly) investors. It’s a shift that has been accelerated by … → Read More
Corporate Responsibility: What To Expect In 2019
How corporate responsibility will continue to evolve in 2019? Here's what the experts had to say. → Read More
6 CSR Trends To Watch In 2017
In the past decade, we’ve witnessed a stunning transition as corporate social responsibility (CSR) evolved from a nice-to-have silo to a fundamental strategic priority for businesses large and small. More recently, we’ve watched as companies went beyond their own walls, using their influence to advocate for global solutions around issues [...] → Read More
Five Years Later: How #GivingTuesday Reached Ubiquity
#GivingTuesday, a global grassroots movement that started out as a mere napkin brainstorm, has reached ubiquity. And for once in my life, I was lucky enough to be in the “room where it happened” – or at least the moment the founders decided to start sharing their vision. That room was [...] → Read More
How Companies Are Empowering Women Across The Value Chain
Zandile Nxumalo at her kiosk in South Africa. (Photo courtesy of The Coca-Cola Company) You’re probably familiar with the argument: investing in the economic empowerment of women drives growth for their families, communities and local markets. Studies show that women will reinvest up to 90 percent of income in their families and [...] → Read More
How To Build A Social Good Company From The Start
Startup founders face many decisions in the early days – how to price their products and services, who to hire, when to launch. When you’re focused on fundamental choices like these, there’s a good chance that social and environmental responsibility may be the last thing on your mind. But ignoring [...] → Read More
Meet The Winner Of The DVF Award's 2016 People's Voice Award
The iconic Diane von Furstenberg wrap dress is all about confidence. When you put one on, you feel bold, powerful and ready to rock in the boardroom. It’s no surprise, then, that when the renowned designer decided to launch the DVF Awards back in 2010, she did so to honor [...] → Read More
A Letter From My Grandmother in 1943
The letter below was penned by my maternal grandmother, Gertrude Stern, to her three children. I don’t know what specific happening other than the horrors of World War II and the Holocaust, spurred her to pen this letter. What I do know is that her words are extremely relevant today and I only wish I had the opportunity to meet her. → Read More
Eight CSR Trends to Watch Out For in 2015
Corporate Social Responsibility IS The New Norm. From Giving Tuesday to the Ice Bucket Challenge to Climate Week NYC, 2014 brought plenty of opportunities for companies to get creative with their corporate social responsibility initiatives and experiment with new types of engagement. As a whole, the corporate social responsibility industry continued [...] → Read More
Meet the Filmanthropist: Lilly Hartley
More than any other medium, great films have the power to move audiences, ignite an emotional spark and inspire people to think and live their lives differently. Perhaps that’s why we’ve seen film emerge as a vital tool for creating social change. From Half the Sky to Girl Rising to [...] → Read More
Empowering Women And Girls, One Hashtag At A Time
Women rule social media. They dominate Facebook, Pinterest and Instagram, and stand click-to-click with men on Twitter and Tumblr. It's not all pretty pictures. This is truly the breakout year for driving awareness on women and girls’ issues through hashtag activism. Some have a professional women's focus -- #leanin, #changetheratio. [...] → Read More
4 Things Every Powerful Woman Should Know About Negotiation
At this year's Forbes Women's Summit, hundreds of amazing women will come together to define what power means today. A big theme of the summit is entrepreneurship, with each woman bringing a unique story of how she employed an entrepreneurial approach to make change happen. Of course, being entrepreneurial isn't just about [...] → Read More
Stylish and Sustainable: How Brands Are Getting It Right
Successful, fashion-forward brands like ZADY, Warby Parker, Master&Muse and Helpsy are at the forefront of a growing movement in retail that involves baking corporate social responsibility into the company mission from day one. For these brands, CSR is not some outside, peripheral department—it is at the very core of what [...] → Read More
Through The Eyes Of The Experts: A Look Ahead At Corporate Responsibility in 2014
During the holidays, I reached out to some brilliant minds in the sustainability field to find out what is on tap for 2014 in the world of corporate responsibility. What are the big bets? What is on the horizon? What trends can we expect? Below are some of the most compelling [...] → Read More
The Most Dynamic Social Innovation Initiatives Of 2013
One of my favorite parts about the holiday season is the opportunity to look back and reflect on all of the new people, initiatives, and ideas I encountered throughout the year. From Malala’s incredible journey to the rise of Giving Tuesday, 2013 had no shortage of inspiring social innovators and [...] → Read More