Adam Epstein
Morning Consult
New York, NY, United States
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Past articles by Adam:
Gen Z’s Favorite Video Games: ‘Minecraft,’ and Then Everything Else
Nearly 3 in 4 Gen Zers (71%) identified as fans of “Minecraft,” compared to just 32% of the general population who said the same. → Read More
When will esports join the Olympics?
Several hurdles prevent the IOC from officially sanctioning esports as an event. But the group has acknowledged the growth and impact of competitive gaming. → Read More
Netflix is not impressed by any of the media companies it can buy
The streaming service said it's not threatened by recent media mergers like WarnerMedia-Discovery and Amazon-MGM. → Read More
Advertisers are more desperate than ever for the Super Bowl
Despite record-high costs per 30 seconds of ad time, NBC announced it has already sold out 85% of 2022 Super Bowl commercial slots. → Read More
Who could buy the film studio behind “Moonlight” and “Lady Bird”?
The company has carved out a small but powerful niche of releasing original movies for adults at a time when seemingly everything else in theaters is a superhero sequel. → Read More
Streaming got more 2021 Emmy nominations than broadcast and cable combined
Disney+'s nomination haul leapt from 19 in 2020 to 71 in 2021, thanks to the Star Wars series The Mandalorian and the Marvel series WandaVision. → Read More
The success of “Black Widow” shows theaters and streaming can coexist
The big weekend is a win for Disney's experimental hybrid release model, which could soon become the norm. → Read More
Peacock’s moment to shine is finally here with the Olympics
It's a bold but decisive move to make Peacock—a one-year-old service with few users—such a central component of the Olympics experience. → Read More
“Black Widow” will prove once again nothing can fill theaters like a Marvel movie
As one of the clearest examples yet that the Marvel brand is a one-of-a-kind draw to movie theaters, Black Widow appears poised to smash the global box office this weekend. → Read More
The Olympics is now a TV-only event, and that’s bad news for TV
It's a jarring development for a sports world that has slowly returned to a semblance of normalcy, with packed crowds at events like the NBA Finals and Euro 2021 this week. → Read More
Why is Netflix still feuding with Cannes?
Four years after the spat began, the streaming service and the famous French film festival still represent two very different visions of cinema. → Read More
Even under a dark cloud of Covid, brands can’t quit the Olympics
Despite the inevitability of an underwhelming—perhaps even dangerous—summer games, the Tokyo Olympics still present a branding opportunity companies like Coca-Cola, Toyota, and Airbnb can't refuse. → Read More
Amazon’s MGM deal could elevate—or ruin—a historic film catalog
In the clearest example yet of Hollywood's legacy institutions being swallowed up by Big Tech, MGM's historic film franchises like James Bond and Rocky will now live on virtual Amazon shelves. → Read More
Streaming services are vying to create the least annoying ad experience
Peacock boasted that it had the lightest ad load in the streaming industry, with just five minutes of ads per every hour of content. Now HBO Max says it only has four minutes of ads per hour. → Read More
Netflix is seriously flirting with a push into video games
The streaming company is reportedly looking to hire an executive to lead an "expansion" into gaming. These are the potential risks and rewards if Netflix decides to invest in the space. → Read More
A historic streak of no-hitters is bad news for baseball
The scarcity of hits is only going to exacerbate the perception that Major League Baseball is boring, which has hurt everything from attendance, to TV ratings, to broadcast fees. → Read More
The Rock accounts for a third of Hollywood’s lead roles for Asians and Pacific Islanders
A new report highlights The Rock's uniquely enormous brand—but also underscores Hollywood's woeful track record of representation. → Read More
The WarnerMedia-Discovery merger will set off a scramble of entertainment consolidation
Amazon buying MGM and a deal for NBCUniversal .may be in the mix as traditional media companies realize they must merge or die → Read More
AMC’s stock price is detached from reality and its CEO loves it
Retail investors on Reddit continue to pump up the stock price of AMC, and the movie theater company's CEO, Adam Aron, is publicly declaring his allegiance to those millions of supporters. → Read More
The Tokyo Olympics are looking shakier
As Covid-19 cases rise in Japan, there is a growing sentiment that the Summer Olympics in Tokyo need to be canceled. The International Olympic Committee is not budging, for now. → Read More