Greg Jarboe
SearchEngineJournal®
Acton, MA, United States
Contact Greg
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Greg:
Key Insights From TikTok In The What's Next 2023 Trend Report
What three key forces are reshaping our culture and content? Find out from TikTok's What's Next 2023 Trend Report. → Read More
Nostalgia Marketing & What We Can Learn From John Lewis Ads
Learn more about nostalgia marketing, why it's so powerful, and how brands are using it in their holiday marketing videos. → Read More
10 News SEO Tips from The New York Times' Christine Liang
Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021. → Read More
How to Get More Views on YouTube: Experts Share Tips
YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views. → Read More
Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!
How have YouTube Shorts fared so far, and can they be monetized? Learn how to make Shorts pay and see examples of the short-form video format in action. → Read More
Customer Personas Can Transform SEO, PPC and Content Marketing
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. → Read More
7 Brands That Are Looking Awful During the Coronavirus Pandemic
Marketing during the COVID-19 pandemic can be tricky. Here are some examples of brands that missed the mark with their campaigns. → Read More
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Recent surveys found that majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here's what this means for your brand. → Read More
How the Coronavirus Pandemic Has Impacted the Travel Industry
The coronavirus pandemic is devastating the travel industry. Here's how hotels, airlines, cruise lines, and online travel agencies (OTAs) are responding. → Read More
Why & How SEOs Can Help Companies Craft Coronavirus Response Videos
Use your video SEO skills to help companies craft coronavirus response videos. Here are seven top tips to help you get ahead. → Read More
Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic
Here's how publishers can discover the latest news trends, optimize their news stories, and track their keyword rankings in near real-time. → Read More
Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?
How should brands measure the impact of their Super Bowl ads? Here are this year's best-performing Super Bowl ads and what you can learn from them. → Read More
YouTube's Organic Visibility Tops Wikipedia in Google SERPs
Follow these four actionable tips if you want to better optimize your video content for both YouTube and Google SERPs this year. → Read More
8 Things You Can Learn from NASCAR’s Content Marketing Strategy
Learn eight important lessons about creating a successful content marketing strategy from the National Association for Stock Car Auto Racing (NASCAR). → Read More
Understanding Biases in Search & Recommender Systems
Learn and understand the biases that affect search and recommender systems and how these biases impact everyone – from marketers to end-users. → Read More
Did John Lewis Create One of the Top 2019 Christmas Adverts?
Find out which Christmas adverts in the UK topped the list this year and what American retails and marketers should learn from them. → Read More
7 Brands That Will Inspire You to Create More Awesome Content
Inspiring stories of courage and bravery can change hearts, minds, and actions. Here are seven brands that can inspire you to create more awesome content. → Read More
Two Social Media Vanity Metrics You Need to Stop Tracking
Discover why you should stop tracking Facebook Page Likes and Followers and the social media metrics you should be using instead. → Read More
YouTube Introduces Video Reach Campaigns for Brand Marketers
With YouTube video reach campaigns, you upload multiple video ads into a single campaign and let Google's machine learning do the rest. → Read More
Google News Optimization: How to Boost Your Site's Visibility & Traffic
Looking to optimize your news content for visibility and traffic in Google News? Here are seven Google News optimization tips to follow. → Read More