Abe Sauer
brandchannel
Minnesota, United States
Contact Abe
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Past articles by Abe:
brandchannel: Brand Management Gets Its Own Comic Book
Nivea's India MD releases Building the Perfect Beast — an action-packed comic book about brand management → Read More
brandchannel: Brands Are Going Beyond Veterans Day to Honor Military Every Day
A Veterans Day salute to the companies and brands, big and small, who pay tribute every day to military veterans by hiring and promoting them → Read More
brandchannel: Nike Celebrates 35 Years of Air Force 1 with AF-100 Collaborations
To celebrate the 35th anniversary of the Air Force 1, Nike collaborates with visionaries for the AF-100 collection → Read More
brandchannel: The Open Mic Project: Absolut Taps Rita Ora For Diversity Campaign
Absolut brand ambassador Ora will write a song using fans' stories that will debut at the Grammys → Read More
brandchannel: The Sweet Life: 5 Questions With Pyure Organic Stevia's Mark Eisenacher
Pyure Brands, one of the largest suppliers of stevia in the country, is educating consumers and edging out the competitions → Read More
brandchannel: Papa John's Sticks To "Better," but Adds Some Fresh Faces
Papa John's, the nation’s 4th largest pizza brand is doubling the meat on its marketing and adding to its stable of sports-related pitches → Read More
brandchannel: Converse Goes Back in Time For New Logo
It’s a struggle to communicate just how dominant Converse was at its peak, a pea tat lasted decades. While Nike, Under Armour, read more: → Read More
brandchannel: Harley-Davidson Brand Needs to Build New Riders, Not New Bikes
Those darn millennials just aren't ridin' hogs like they used to—but who's to blame? → Read More
brandchannel: Atari Stages Comeback Ahead of 'Blade Runner 2049'
The post-bankruptcy Atari is seizing its moment ahead of the upcoming Blade Runner sequel → Read More
brandchannel: Michael Kors and Jimmy Choo Marriage Was Written in the Stars
Michael Kors, the former Project Runway judge, is buying Sex and the City's beloved shoe brand - Jimmy Choo - for $1.2 billion → Read More
brandchannel: Apple Product Placement: 6 Questions With Jon Holtzman
Apple's former Director of Worldwide Brand Marketing explains how he convinced the company to go Hollywood and embrace product placement → Read More
brandchannel: United Fallout: Is It Too Late Now to Say Sorry?
With China (and Reddit) up in arms, is a more sincere apology by United CEO Oscar Munoz enough to salvage its brand? → Read More
brandchannel: Tapping La La Land's Choreographer, VCF is 'Made to Mix'
VCF Value City Furniture gets Hollywood chic with branding campaign styled by Mandy Moore of La La Land fame → Read More
brandchannel: Branding the Sky: Disney Leads Jet Design Boom With Character Planes
When it comes to high-flying branding, Disney's marketing skills are on fleet—as in the growing number of airplanes sporting its characters → Read More
brandchannel: How Air Jordan Space Jam 11 Became Nike's Most Successful Shoe Ever
The story of how Jordan Brand's limited edition Space Jam 11 became the largest and most successful shoe launch in the history of Nike → Read More
brandchannel: Abercrombie Goes Hipster With 'Vegan Leather' and 'Fragrance Apothecary'
At a test store in Ohio, Abercrombie & Fitch is moving away from the sexualized images that made it popular by softening its stores with natural elements → Read More
brandchannel: Rio 2016: Introducing 'Angry Phelps' Brand With Under Armour's Help
The “Angry Phelps” brand launched in March with Under Armour’s “Rule Yourself” spot featuring the solitary, focused and brooding swimmer obsessed with training → Read More
brandchannel: Disney Foot Recognition, Airline Auras Latest in Brand Engagement Tech
Brands are going to great lengths to offer customized experiences such as Disney’s foot recognition sensors and Norwegian Air’s aura reading program → Read More
brandchannel: Rio 2016: Nike Nails Landing As First-Time Official Olympics Sponsor
No need for sly ambush marketing like it did at the London 2012 Olympics, Nike's Unlimited Rio 2016 campaign smashes its logo—and expectations → Read More
brandchannel: Scrubs That Don't Suck: 5 Questions With Figs Co-Founder Trina Spear
"We've only just begun in terms of the impact we can make around the world and in the lives of healthcare providers globally" says Spear of the outlook for Figs scrubs → Read More