Casandra Campbell
Shopify
New York, NY, United States
Contact Casandra
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Casandra:
How to Set Up and Use the Meta Pixel in 2022
What is the Meta pixel and how does it work? Read on to learn how to install the Meta pixel and use it to improve advertising ROI today. → Read More
6 Ways to Get Testimonials for Your Business
Social proof is a very powerful persuasion technique. We are more likely to do something if other people do it first. So when you prove that other people → Read More
The Beginner's Guide to Advertising on Instagram
Here’s the complete, step-by-step guide to Instagram advertising, including: types of Instagram ads, campaign objectives, ad targeting, and more. You’ll learn exactly how to create and manage Instagram ads that convert in 2018. → Read More
20 Highly Effective Ways to Promote a Product
You’ve found a product and created your online store. Now, what? Once you’re up and running, it’s time to start driving traffic to your store and closing sales. → Read More
How to Conduct a SWOT Analysis (With 6+ Examples)
A SWOT analysis helps identify strengths, weaknesses, opportunities and threats. Here's the step-by-step guide to SWOT analysis (with examples and templates). → Read More
34 Time Management Tips for Busy Entrepreneurs (by Experts)
Effective time management is important for anyone but it's absolutely crucial for entrepreneurs. Use this list to experiment and find the tips that work best for you. → Read More
Ready to Become a Full-Time Entrepreneur? Here's How to Quit Your Job –
In most cases, writing a resigning letter is an exciting but scary experience. Here's how to resign professionally so you don't close any doors (free template included). → Read More
Build a Business You Love [Marie Forleo B-School Giveaway]
For many entrepreneurs, success is about more than just making money. It’s about having an impact and doing something you love. That’s exactly what B-School, Marie Forleo's entrepreneurship training program, is all about. B-School gives you the tools you need to turn your passion into profit. Read today's post to find out how you can win a spot in B-School. → Read More
Christmas Crazes: How a Few Unlikely Ideas Changed the Toy Industry Forever –
Once every few years, during the holiday season, it seems like one ridiculous idea for a product or toy becomes insanely popular.This is the story of those unlikely ideas and how they went from a spark of brilliant inspiration—or even a coincidental discovery—to something that was purchased, enjoyed, and loved by millions. → Read More
How to Predict If Your Next Venture Will Be Profitable –
Starting a business often carries risk. As the saying goes, → Read More
How to Promote Your Blog: 15 Strategies for Driving Traffic — Ecommerce Marketing Blog
Blogging is the single most effective way to consistently drive traffic for free. Of course, blogging effectively isn’t as easy as just writing a post and waiting for the sales to start rolling in... → Read More
Everything You Ever Wanted to Know About Third-Party Warehousing and Fulfillment –
Whether you’re thinking about starting an ecommerce business, or you’ve been selling products for a while, you’ve probably thought about warehousing, shipping, and fulfillment. Working with logistics companies can be intimidating if you’ve never done it before. We chatted with Paul Van Remortel from Ottawa Logistics to find out everything you’ve been too afraid to ask. Here’s what we learned. → Read More
Intro to Cash Flow Management and Forecasting (Free Projection Template Included)
Improving cash flow is a smart move for any business.It doesn’t matter how great your business model is, how profitable you are, or how many investors you have lined up. You won’t survive if you ca... → Read More
How V Word Market Launched a Successful Ecommerce Grocery Store in a Crowded Marketplace –
If you’re like me, you find business case studies inspiring. You love learning everything you can about a successful business, and case studies are a great way to do that.V Word Market is a perfect... → Read More
How V Word Market Launched a Successful Ecommerce Grocery Store in a Crowded Marketplace –
If you’re like me, you find business case studies inspiring. You love learning everything you can about a successful business, and case studies are a great way to do that.V Word Market is a perfect... → Read More
The Beginner's Guide to Facebook Custom Audiences –
The more you know about the people you’re advertising to, the better your ads will perform. This is why many business owners love advertising on Facebook. There are so many options for audience tar... → Read More