Ben Davis
Econsultancy
United Kingdom
Contact Ben
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Ben:
Econsultancy’s digital and marketing trends for 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? → Read More
Personalisation in 2023: What do the experts predict?
We ask the opinions of some experts at AI-powered SaaS content platforms, as well as some ad targeting and data specialists. → Read More
Ecommerce in 2023: What do the experts predict?
We ask some old friends of Econsultancy and some industry experts what they are seeing in ecommerce across CRM, acquisition, CX, social commerce and more. → Read More
Digital Transformation Monthly – March 2022
Transformation and development stories from the last month, exploring live commerce, checkout-free shopping, the metaverse and more. → Read More
Ashley Friedlein on the new normals for 2022 in digital and marketing
Hybrid is here to stay. The war for digital talent intensifies. Connections become more direct. → Read More
Ecommerce in 2022: What do the experts predict?
Looking in the crystal ball for 2022, from personalisation to sustainability, omnichannel to cross-border, we've collected some ecommerce trends from various data, martech and retail experts. → Read More
Digital advertising in 2022: What do the experts predict?
Looking to 2022, we've collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising. → Read More
The top 25 Econsultancy articles of 2021
Econsultancy's most popular articles of 2021 touched on themes such as data privacy, TikTok, customer experience in the round, and digital transformation in FMCG and B2B. → Read More
Four unmissable talks at Econsultancy Live: The Future of Ecommerce
Econsultancy Live: The Future of Ecommerce takes place November 22-24 and includes brand speakers from the likes of Aldo, Snug, Radley, Unilever, and the V&A. → Read More
What not to miss at October’s Festival of Marketing
This month’s event takes place October 18th to 21st. The full agenda includes plenty of unmissable sessions, including stalwarts Mark Ritson, Professor Byron Sharp and Dr Helen Edwards. → Read More
In this new multichannel world, SEO is not just for enthusiasts
The strategic importance of search is clearer than ever, and shows how digital and classical marketing have further converged during the pandemic. → Read More
Direct Line Group’s Mark Evans on the three phases of digital transformation
Speaking at the Festival of Marketing, Mark Evans discussed digital transformation, Agile and a pragmatic approach to customer centricity which is a "constant work in progress." → Read More
HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping
Alison Hanrahan, Head of Marketing Performance and Enablement at HSBC, shares her views on data-driven transformation, taking in AI, data stewards, democratisation and lineage mapping. → Read More
The pandemic has upped the ante for online merchandising
Online retailers need to balance a simple user experience with sufficient product inventory, reacting to trends accelerated by Covid. → Read More
The pandemic has upped the ante for online merchandising
Online retailers need to balance a simple user experience with sufficient product inventory, reacting to trends accelerated by Covid. → Read More
Success in ecommerce requires a strong brand, not just a smooth experience
Customer experience is important, but the problem for high street retailers rushing to ecommerce may be higher up the funnel. → Read More
The top 25 Econsultancy articles of 2020 –
Every December, we look at our Google Analytics dashboard and share the top 25 posts (by simple page views) over the course of the previous year. → Read More
Join us for Econsultancy Live as we discuss all things ecommerce –
Econsultancy Live 2020 is a virtual event and runs December 1st to 2nd. The theme this year is ‘Riding the Ecommerce Wave’, with speakers from Farfetch, Zalando, Dixons Carphone and more. → Read More
Oracle CMO Ariel Kelman on driving transformational change in large marketing organisations –
Ariel Kelman, EVP and CMO at Oracle, spoke at the Festival of Marketing 2020 and explained how he has found success in driving transformation change in large marketing organisations. → Read More
Intelligent and relevant: Factors that will shape B2B commerce success in the second half of 2020 –
September 17th 2020, 3pm BST, 10am EST Join Electrocomponents Chief Digital Officer Guy Magrath, Econsultancy Editor Ben Davis, and Commerce Marketing Strategist at Coveo, Annabel Fay, as they discuss B2B commerce trends for the second half of 2020 and beyond. With a Wunderman Thompson study finding that just one-in-six (16%) of B2B professionals say they have bought directly from salespeople… → Read More