Tracey Wallace
Entrepreneur
Austin, TX, United States
Contact Tracey
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Tracey:
Social-Media Managers Are the Next Generation of CMOs
Modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on. → Read More
8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks
ERPs reduce a business’s risk in uncertain circumstances and are perceived to have a positive impact on organization performance, including the improvement of productivity and profitability. ERPs a… → Read More
Why the Former Sales Tax Director of South Dakota’s Department of Revenue Wants You To Take a Deep Breath
Following the Wayfair v. South Dakota Supreme Court ruling on June 21, 2018, retailers with a large ecommerce channel and digital native brands have been up in arms about the tax implications and inc… → Read More
Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]
Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conve… → Read More
How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay
For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. And that’s leaving massive amounts of revenue on the table for those busine… → Read More
Why Enterprise Ecommerce is Moving to SaaS: 16 Examples from Toyota to Camelbak
Enterprise brands earning more than $50 million in annual revenue are no longer strapped to expensive site launches to support businesses initiatives. The retail space is competitive and ever-changin… → Read More
How to Start Selling Products Online Successfully (In 2017)
Opening an online business is as easy as a few clicks, which is why the Internet has been flooded with aspiring retailers in recent years.But launching a successful store is a whole different... → Read More
How Small Businesses Plan to Grow in 2017 (+54 Stats on the State of SMB)
90% of online small businesses expect to grow their revenue in 2017. 45% expect to grow more than 25% year over year. This data, collected from a survey of 596 BigCommerce customers, mirrors that of… → Read More
How 12 Wildly Successful Online Stores Use Visual Merchandising to Drive Sales (and How You Can, Too)
Visual merchandising has long lived in the domain of brick-and-mortar stores. It is how retail professionals decorate, organize and reorganize a store’s layout and aesthetics to improve the custome… → Read More
7 Pitfalls to Avoid When Launching on Amazon (Infographic)
Your brand cannot afford to not be where shoppers are. → Read More
The Holiday Marketing Campaign Hall of Fame (Infographic)
See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year. → Read More
The Holy Grail of Profitable Shipping (Infographic)
Here's exactly how to determine which shipping offers work best for your margins. → Read More
20 Expert Holiday Marketing Campaigns To Drive Sales & Revenue
It’s official: #FirstDayOfSchool2016 is trending. Summer is culturally over in the U.S. –– marking a shift in mindset for retailers across the globe. As the “slow” season draws to a close a… → Read More
Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals
The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half. → Read More
How the Recession Affected Entrepreneur Financing In the Best Way Possible
The recession is why flash sale sites are old news, online-only stores are opening brick-and-mortars and why luxury brands now forgo exclusivity. → Read More
Your Domain Name is Your Brand — Here’s How to Pick One
Choosing a strategic domain name is not just a task for those starting up their own businesses. For many, the decision to launch your own website comes many years after you’ve already built a profi… → Read More
How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success
Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand. → Read More
How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health &… → Read More
How On-premise, Open Source and SaaS Ecommerce Technologies Handle PCI Compliance –– And How Much It Costs You
Anyone setting up — or maintaining — an online store faces the issue of PCI compliance. This is a set of standards set down by credit card companies to protect online shoppers from fraud and iden… → Read More
Practical Tips to Increase Press Coverage and Ecommerce PR Strategy Success
Publicity can be absolute gold for a business, or it can be a death knell — it all depends on what the press has to say about you. Public relations is a mystery to most businesses. In fact, many co… → Read More