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Attention plays an important role in persuasion. Capturing and keeping attention is critical if you want people to hear your entire pitch. How else will you communicate the benefits of your… → Read More
Now, let’s examine a second Trump Tactic via another recent event. On Tuesday Trump held a bipartisan meeting to discuss immigration reform. There, he suggested that a “pathway to citizenship” for… → Read More
Hint: “Outsmarting” doesn’t mean what you think it means. → Read More
Hours ago, President Trump signed his tax reform bill into law. It’s his only major legislative achievement so far — and it took almost an entire year to happen. By comparison, Obama passed his first… → Read More
Studies show: pictures really are worth 1,000 words. → Read More
Ad-blocker-proof social proof. What more could you want? → Read More
When Etsy acquired AI company Blackbird last year, sellers panicked. What would it mean for their search rankings? Would they skyrocket to the top of search results and reap the rewards… or plummet… → Read More