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What makes customers loyal? It’s the billion dollar question that brands the world over would like to know. But the answer isn’t straightforward. Indeed, → Read More
Many journey mapping projects focus on the processes and touchpoints but fail to capture the emotions being felt by customers during their journey. → Read More
MyCustomer's active community of bloggers have been sharing their thoughts on a wide variety of topics this year, delivering hot takes on the likes of → Read More
What are the key ways that customer service could be impacted by coronavirus, and what contingency planning should be taking place? → Read More
What are the key skills, and what kind of background should a journey manager have? Recently, MyCustomer has been ex → Read More
CX technology investment will rise sharply in the coming years as customer focus on providing a differentiated customer experience. → Read More
Organisations are good at solving customer problems, but not so good at serving their emotional needs. So where can they start? → Read More
Customer experiences are being harmed because business efforts to improve employee engagement are fundamentally flawed. → Read More
From driving action from map findings, to engaging stakeholders, we solve the biggest customer journey mapping challenges. → Read More
Much is written about the changing customer – how today’s customer is better informed, less brand loyal, and increasingly channel-agnostic.But it → Read More
What have been the most-read blog posts of the past 12 months?MyCustomer's active community of bloggers have been sharing their thoughts on a wide v → Read More
What have MyCustomer's audience been most interested in over the last 12 months?Customer experience management's rise up the corporate agenda h → Read More
MyCustomer is hosting a webinar on December 5 at 2PM GMT, exploring how organisations can better support their service agents with the tools they need to deliver against customer experience expectations. A growing number of organisations are ramping up the digital transformation projects to ensure that the experiences they deliver meet the expectations of today’s digitally savvy customers. But… → Read More
Brands work hard to build up their business and gain positive customer reviews. So it's frustrating and harmful when someone attempts to damage this by leavi → Read More
What are the key ingredients of a comprehensive customer journey map? And what are the key tasks you need to perform in order to create a successful map? → Read More
MyCustomer speaks with one of the winners from European Contact Centre and Customer Service Awards to learn about creating happy employees. → Read More
Contact centres are increasingly reliant on younger employees - but new research reveals that this is the least engaged demographic. → Read More
Analytics guru Avinash Kaushik shares advice on how to optimise your investment in analytics tools and staff. → Read More
Influencer marketing is proving increasingly popular. But how do you choose what influencers to use? And how do you get them onboard? → Read More
Buying CRM can be a challenging process. That's why MyCustomer has pulled together this comprehensive, → Read More