Lee Wilson
Business 2 Community
United Kingdom
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Past articles by Lee:
Retail News and Search Marketing Tips for the Holiday Season
With the holiday season swinging into gear, retailers will be hoping the UK public celebrate by opening up their wallets for the biggest consumer event on → Read More
Could an Apple Search Engine Give Google a Run for Its Money?
Rumours of Apple building its own search engine intensified towards the end of 2020 after a key update in iOS 14. In the latest version of Apple’s mobile → Read More
Retail Insights From Google for 2020 and Beyond
The latest insights from Google and other key sources that will help retail brands turn things around in 2020 and beyond. Nobody could have predicted the → Read More
3 New 'Must-Know' Trends for Marketing
Let's explore three of the search trends emerging out of the Coronavirus climate, along with practical ways to leverage them for your business. → Read More
‘Return to Normal’ Business Planning
Both personally and professionally, there is a genuine human need to believe that the current situation is moving closer to a ‘return to normal’. While the notion of ‘normal’ is undoubtedly subjective, there are positive indications that a return to a ‘new normal’ may be sooner rather than later for many businesses. Much has been documented on the practical actions to complete during lockdown.… → Read More
Practical Ways to Compete Online in Times of Crisis
Companies are weathering an unprecedented marketing storm & consumers need new business support. See practical steps to maximize your marketing. → Read More
Crisis Marketing Made Simple
While it is a difficult time to do business, here are some practical and simple actions that companies can take to maximize crisis marketing today. → Read More
5 Brand Protection Tactics That Work
Is your company finding it difficult to create a genuine digital brand identity? Then implement these five tactics to strengthen your brand online. → Read More
5 Strategic 'Must-Haves' to Diversify Your Digital Marketing
Don't fall into the trap of the digital marketing comfort zone. Here are five useful approaches to enrich and diversify your digital marketing strategy. → Read More
Waze Local Paid Marketing Primer: Here's What You Need to Know
Have any interest in location-based advertising? Here's why you should explore and maximize the paid advertising opportunity Waze Local has to offer. → Read More
16 Must-Have Tools for Off-Page SEO and Link Building
Off-page SEO can be a chore for some. Link building isn’t easy in the modern age of SEO and with so many signals, techniques and prospects out there, it can be hard to know where to start. Luckily, there is a whole arsenal of tools at our disposal – both paid and free – that you can use to make your life easier in all these areas. Not only can these tools speed up some of the more long-winded… → Read More
25 of the Best Examples of Home Pages
Let's explore 25 of the best examples of home pages along with some snippets of insight into what makes them work so well. → Read More
4 Tips for Optimizing Terrible Websites
Websites are not inherently bad and every website can be saved. Here are some of the best ways to bring terrible websites back to life through SEO. → Read More
5 Practical Ways to Effectively Target Seniors in Digital Marketing
Targeting seniors in your campaigns? Learn some real-world tactics for including the age 60+ demographics into your digital marketing projects. → Read More
3 Reasons You Need More Company Pages on Your Website
In an age of digital personalisation, tailored user flows, conversational search targeting and experiential search, it becomes increasingly easy (and → Read More
5 Ways to Fix Your Stagnated Content
Wondering what to do with your old, underperforming content? Here are five ways to improve the performance of your stagnant content. → Read More
6 Effective Onboarding Tips for New SEO Customers
Offering SEO services? Here are six client onboarding tips that will improve your new business retention and customer lifetime values. → Read More
Should I Care About Bing?
If you’re new to search marketing, you might not remember the classic Google vs Bing discussion that questioned whether Microsoft’s…… → Read More
3 Tips for Taking Action from Your Website Data
Are you maximizing the untapped potential of your data? These actionable tips will help your company achieve search marketing success. → Read More
3 Step Guide to Hyperlocal Marketing Success
Hyperlocal marketing has been growing in business potential and impact over the past few years, and it's expected to come to a crescendo in 2019. → Read More