Ruthie Abraham
The Everygirl
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Ruthie:
10 Ways to Market Your New Blog or Website
It’s the moment you’ve been waiting for. You’ve just launched your site and are awaiting the avalanche of traffic and sales th... → Read More
10 Things You Need to Know About Social Media
Social media is as easy as posting, sharing, and tweeting, right? Not quite. This list of 10 essential social media tips and tricks goes ... → Read More
Inbound Marketing Glossary: Part 3
The first and second sections of our Inbound Marketing Glossary provided a look at the key terms in play when utilizing the inbound marketing approach. But to put those in play, you need the right t… → Read More
Turning the Old into New: Re-Engaging Past Customers
We’ve spoken quite a bit about how many opportunities there are for finding new prospects and customers online. Utilizing LinkedIn, building up your thought leadership on relevant guest sites–… → Read More
Our Inbound Marketing Glossary: Part 2
Ready to flip to the next page in the inbound marketing dictionary? The first breakdown of inbound terms identified some bigger picture concepts in the inbound marketing game. Today, we want to break… → Read More
Telling vs. Selling Your Story Online
You’ve heard us say many times that inbound marketing is all about educating your prospects with relevant content. The hard sell isn’t as effective as it used to be, simply because people don’t… → Read More
Our Inbound Marketing Glossary: Part 1
We’ve said it before and we’ll say it again: inbound marketing (or really all of online marketing) comes with a ton of jargon. There are a lot of new words and terms to understand when you are la… → Read More
Thought Leadership and LinkedIn: A Match Made In Inbound Heaven
There are a lot of things you can do to optimize your presence on LinkedIn, and maximize the opportunities for building a network of quality, engaged leads. One of the main reasons that building a st… → Read More
How To Find the Best Connections on LinkedIn
Why is LinkedIn the best social media tool for any business? Because it allows you to access the world’s professionals, a global pool of potential clients and partners. It also helps you search a… → Read More
Do You Know Who You're Trying to Reach Online?
The specific and actionable goals that you set when starting an inbound campaign will determine the why of your inbound marketing approach, but you also need to narrow in on the what and how of your… → Read More
Creating Your Customer's Moment of Discovery
As many of you know by now (especially if you’ve read past articles on our blog), inbound marketing is attraction marketing. Instead of interrupting prospects during the course of their daily life,… → Read More
Here's How to Know What and When to Post on LinkedIn
One of the key benefits of LinkedIn is that, after you’ve built up your network, (and as you continue to build it), you can publish content to the site. Anyone can publish to LinkedIn, and as you g… → Read More
7 Ways To Optimize Your LinkedIn Company Page
Just as your personal LinkedIn profile page is the primary representation of yourself and your brand, (as you have to use your personal account for group activity and comments), your LinkedIn company… → Read More
Will Inbound Marketing Work For You?
A big mentality here at The Brand Builders is that we’re not just about the work we do for our clients. We believe in educating, teaching, and helping anyone who has an interest or curiosity in inb… → Read More
Picture Perfect: 5 Steps To Optimizing Your LinkedIn Profile
LinkedIn has a ton to offer professionals and business owners like yourself. And if you want to take as much advantage of that opportunity as you can, then it all comes down to your profile. Think o… → Read More
Contradicting Common Objections To LinkedIn
I think we’ve well covered why and how LinkedIn can be one of the strongest social media tools at your company’s disposal. The potential it offers for lead generation and targeted company growth… → Read More
You'll Be Hearing From Us....Often
If you ask any of our clients what it’s like to work with us, there’s one thing that most of them are likely to say. They’re likely to remember that in the first month or so of working with us,… → Read More
Blogging Basics: The 10 Steps You Need To Know
If we’ve said it once we’ve said it 100 times: content marketing is at the core of any inbound marketing strategy. (And if it isn’t yet for you, then it should be.) What’s great about content… → Read More
Chameleons of Content: How We Write About Rocket Science
We at the Brand Builders are marketers. We run a marketing agency, and have helped clients achieve substantial marketing success. We write about dozens of different aspects of marketing, sales, and t… → Read More
How to Create Dozens of Content Campaigns from One eBook
By using one eBook to generate and enhance multiple facets of your marketing efforts, you can ensure that your ‘fat’ content will fatten up your marketing results long-term. → Read More