Adriana Lee
WWD
San Antonio, TX, United States
Contact Adriana
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Past articles by Adriana:
Snapchat, NYX Conjures AR/AI Beauty Looks With a Hand Wave
Meet Snap and NYX Professional Makeup’s new Beauty Bestie, a new virtual makeup experience that uses AR, AI and gesture control so people can try on recommended looks. → Read More
Syky Luxury Digital, Physical Fashion Platform to Launch on Friday
Former Ralph Lauren and Burberry executive Alice Delahunt will launch Syky at London Fashion Week, in an event cohosted by the British Fashion Council. → Read More
Nolcha Shows to Bring 'Mini CES' to Fashion for NYFW
Nolcha Shows may not be as big as the consumer electronics trade show, but its virtual and physical NYFW lineup still bustles for fashion. → Read More
5 Essential Facts for Fashion About EU’s Digital Services Act
The most sweeping effort to rein in Big Tech takes effect Friday. Here are the crucial facets that fashion brands need to know. → Read More
What to Watch: Augmented Reality's Getting Real
The fourth quarter could set AR's path forward, including into physical retail, as the Apple Vision Pro prepares to introduce spatial computing to the public. → Read More
What to Watch: Fashion, Retail Tackle AI
Brands are racing to figure out how best to use artificial intelligence. Here’s what some have come up with, and what others ask about most. → Read More
What to Watch: The Metaverse Is Still Evolving
Without the glare of the spotlight, the metaverse movement pushes on to improve interoperability, avatars and more. → Read More
Amazon Juices Shopping With Generative AI Summary of Reviews
The e-tailer’s bots are automatically writing product review summaries to make shopping easier — but can they keep out the phony reviews? → Read More
Shopify on Its New AI-powered Direction
The Canadian retail tech platform isn’t just for the newbie merchant anymore — it wants to be a maker of giants, powered by AI. → Read More
Amazon’s Empire Grew by $13 Billion in Q2
Amazon’s comeback is fully underway now, with soaring net sales of $134.4 billion, a growth of 11 percent, and net income of $6.7 billion. → Read More
Sewing Up the Threads Proposition
Instagram’s Threads app had an explosive launch, then a nauseating plummet. Here’s how brands should be thinking about the new messaging app. → Read More
New B-to-b Platform Croissant Guarantees Luxury Buyback Value Upfront
Croissant launches Thursday with a novel proposition for retailers and consumers. → Read More
Data Heist: What to Know About Estée Lauder’s Attack
Two groups claim credit for the theft of 131 GB of data in a security breach that shut down part of Estée Lauder’s systems. → Read More
Generative AI's Implications in Fashion
Lalaland.ai weighs in on Levi’s diversity campaign and more in a WWD panel with Stability.ai and FIT on generative AI’s power and promise in fashion. → Read More
What’s Driving the Metaverse of Tomorrow
The metaverse hype may be over, but its core concept lives on, VLGE’s Evelyn Mora tells WWD at the Tech Symposium. Welcome to the era of easier spatial computing. → Read More
Big Tech Is Back (Maybe) With a Big AI Bet (Definitely)
Recent earnings make one thing perfectly clear: Everyone is all in on AI and running with it for more features, ads and shopping. → Read More
Amazon’s Cost Cutting-fueled Comeback Is Underway
Amazon beat key estimates, with $127.4 billion in revenue and $3.2 billion in income, pushing shares up more than 10 percent. → Read More
Inside Mercari’s New Merchat AI Shopping Bot
John Lagerling, CEO of Mercari U.S., talks to WWD about how and why the resale platform launched its own ChatGPT-driven shopping bot. → Read More
SFMoma's Art Bash Raises $2.3 Million
San Francisco’s Museum of Modern Art raised new funding through its latest Art Bash party and exhibitions, sponsored by Valentino, Bank of America and others. → Read More
San Francisco’s Atelier Crenn Awakens This Spring With California Dream
Award-winning chef Dominique Crenn’s flagship restaurant relaunches with a new design and concept as an ode to California. → Read More