Michael Brenner
Digitalist Magazine
Philadelphia, PA, United States
Contact Michael
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Past articles by Michael:
What Big Brands Can Learn From Lady Gaga
Lady Gaga understands the importance of treating your fans right to promote your brand. Here are some lessons she could teach the big brands. → Read More
5 Ways Nonprofits Can Improve Their Content Marketing
While many brands use content marketing to drive conversions, nonprofits have different goals in mind.Nonprofits use content marketing to educate and inspi → Read More
Millennials Don't Want Ads. They Want Stories.
Avoid the sales-y pitch. Quality content marketing is at the heart of winning over the younger generation. → Read More
What Makes Effective B2B Content Marketing? [SLIDESHARE]
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? → Read More
Can Content Marketing Create Corporate Culture?
Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper, Michael → Read More
The 15 Best Content Marketing Videos Of 2015
We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total cons → Read More
Content Marketing The Answer For Sales Success As Well?
We all know that today’s consumers have changed, and they are buying differently. They have access to mobile, social and digital media to help them learn a → Read More
You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016
You May Be Surprised at the #1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA, business-to-business (B2B) marketers worldwide → Read More
Marketers: Your Sales Team Needs Leads, Not Inquiries
Do you know exactly what the difference is, and why that matters? → Read More
Marketing Has a Marketing Problem
Five things marketers and execs need to know to win the battle for customer attention. → Read More
The Battle For Customer Attention Starts With Company Culture
Many people believe that marketing is just advertising or selling. But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. One of the… → Read More
The Battle for Customer Attention Starts With a Company's Culture
A culture of content -- not a culture of selling -- is the focus that will win you success. → Read More
Hey Marketing: An Inquiry Is Not A Lead
I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And this drives … → Read More
Get to Know Your Customer and Make Social Shares Matter
Shares can be a crystal ball, showing you want your customers want before they know themselves. → Read More
Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)
NewsCred's survey discovered that millennials want to be spoken to like the unique people that they are. → Read More
The rise of the emoji for brand marketing
Michael Brenner gives an emoji crash course and reveals how you can successfully incorporate them into brand messaging → Read More
20 Amazing Examples Of Brand Content Marketing Hubs
As a content marketer, I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. So, you may also want to check out: The Best Content Marketing Blogs From Last Year 21 Questions To Help You Build Your Content Marketing Strategy The Top 200 Content … → Read More
How Brands Can Remain Human When Native and Ad Tech Collide
As native advertising and programmatic buying come together, brands and publishers need to align goals, Brenner writes. Here are three strategies. → Read More
SAPVoice: Workplace Survey Says 87% Of Employees Not Actively Engaged In Their Jobs
According to Gallup's "State of The Global Workplace" report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Actively disengaged employees outnumber engaged employees by 2-1. The report states that companies who invest and attain [...] → Read More
SAPVoice: What Is SAP?
Have you heard of SAP? If you are a business professional, then you probably have heard of us. You might know that we are German-based. Maybe you even know that we sell business software that powers the financial and accounting systems of large companies. But we are much more than a [...] → Read More