Alex Barton
The Grocer
United Kingdom
Contact Alex
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Alex:
Cadbury Mini Eggs prices rising by 25% in run-up to Easter
Prices of Cadbury Mini Egg SKUs have soared across the traditional big four supermarkets → Read More
Nestlé taps blonde chocolate trend with new Golden Collection
The fmcg giant has given its Aero, Munchies, Smarties and Milkybar brands a blonde chocolate makeover → Read More
Strongbow unveils radical new look backed by £20m spend
It also sees the addition of a 4% abv Tropical variant → Read More
Rockstar Energy bolsters zero-sugar drinks offer with Refresh duo
Each 500ml can contains 80mg vitamin C, 155mg of caffeine and 21 calories → Read More
Monster Energy eyes surprise move into seltzers
The brand has applied to register its name with the Intellectual Property Office under class 32, accounting for sparkling water → Read More
Cawston Press teases launch of ‘Lilt replacement’ tropical drink
The brand revealed it was working on a Caribbean-style pop after Lilt's axing met public backlash → Read More
Cadbury unveils first non-HFSS range Fruitier & Nuttier
Called Fruitier & Nuttier, the four-strong lineup comprises Bars and Trail Mix share bags in Milk and Orange → Read More
7up unveils first major brand refresh in seven years
The 'vibrant' new look will roll out next month, supported by a multichannel campaign → Read More
Huel case shows ASA is on the lookout for ‘cost-washing’
Claims around cost need to be as specific as those relating to health and environment → Read More
Huel rapped by ASA over ‘misleading’ money-saving claims
The watchdog investigated two separate issues raised with a paid-for Facebook ad and a page on the brand's website → Read More
Oxford Artisan Distillery appoints Mark Harvey as MD
The former Chapel Down CMO would bring a 'wealth of experience' to the role, said Oxford Artisan Distillery → Read More
Campo Viejo launches limited-edition hot sauce for Valentine’s Day
The 'mouthwatering' NPD contains ancho chilli, ginger, cacao and a splash of rioja tempranillo → Read More
Sainsbury’s Thrive scheme lists its first black-founded brands
Mirror Margarita, Riddles Tequila Ice Tea and Raise Snacks have secured listings with the retailer as part of the incubator scheme → Read More
Seaweed packaging brand Kelpi raises over £3m to drive growth
Kelpi's biodegradable packaging solutions aim to replace single-use synthetic materials in retail → Read More
Plant-based chocolate maker Hip unveils sharing pouch trio
It has added Caramel Crunch Peanuts, Peanut Butter Truffle Bites and Creamy & Smooth Buttons → Read More
Alcohol sales decline across Europe as cost of living bites, research shows
Value sales of beer, wine and spirits across all European retailers slumped 4% in 2022, according to IRI data → Read More
BrewDog takes on Guinness with launch of Black Heart stout
The 4.1% abv drink will launch exclusively into Tesco and Booker → Read More
Mighty aims to ‘improve oat milk’s eco-credentials’ with powder variant
For high street stores, the powder would boost shelf availability by 266%, with the equivalent of 16 litres of the product fitting in a space for six litres of liquid → Read More
Plant-based dogfood brand Omni raises £400k to fuel expansion
The DTC business offered customers the chance to invest for as little as £11 → Read More
Poorer families spend £250m more on unhealthy food, report finds
Healthy foods were found to be 'on average three times more expensive per calorie than unhealthy alternatives' → Read More