Dom Burch
The Drum
United Kingdom
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Past articles by Dom:
Hectic schedule getting you down? It's time to be selfish. It's good for you, trust me
A good friend of mine Ben Denison once told me you should always write your blog for you and you alone."Imagine that no ... → Read More
Taking the con out of content marketing
As marketeers we love giving the things we do badges of honour don't we?Labeling them up for ease of use, whilst helping put a... → Read More
How feeling blue on Monday helped establish new order in my career break
I had a bit of a blue day on Monday. I was off form, feeling down in the dumps.I wasn't really sure as to the reasons why. I'd... → Read More
Breaking up is hard to do: Is UK divorce sector about to feel the Uber effect of online disruption?
I’ve been thinking about getting divorced recently.Before you worry about the state of my personal affairs, let me clarify Becky... → Read More
You get what you pay for: Are low price brands really a false economy?
I recently forked out £200 for a new coat.This is not the type of thing I am used to doing.My shopping habit thought process for... → Read More
What brands should do in a crisis: 'Go further now than you think you'll eventually be dragged'
At what point does an issue morph into a crisis? And once it's hit you as a brand what on earth do you do about it?During my stint at... → Read More
The algorithm for success is more complicated than you'd think
I read a quite brilliant interview in Fast Company recently with the woman in charge of understanding all of Buzzfeed's reams and... → Read More
Take a supermarket swipe at the pocket tappers? You Asda be joking
Now I've officially left the building I can tell you what I really think about Asda.I can finally get everything off my chest.I hope... → Read More
Staying true to your brand is as important to you personally as it is to the company you represent
I read an interesting piece this morning that got me thinking.It argues that retailers must constantly adapt to stand the test of time,... → Read More
The art of negotiation. Or why buying a used car is nothing like making love to a beautiful woman
I bought a second hand car at the weekend, from a used car salesman.It's hard not to conjure up an image of Swiss Toni when you think... → Read More
It pays to wait, but the urge to share ideas is hard to resist
"So what do you do these days?"It's a question that plagues society, and is likely to get worse not better.It's odd how... → Read More
Video didn't kill the community radio star – but a serious lack of funding could
On my 36th birthday I decided to set myself 37 resolutions in my 37th year on the planet.Talking a break from Asda was one of them. Six... → Read More
Are we entering the era of the specialist generalist?
At Asda we have a habit of moving people around the organisation.Just when you've got your head around one particular thing or other,... → Read More
Moving on to pastures new – life after Asda
In a few weeks time I'll be leaving my current employer to take up a new challenge.It's an exciting time for me personally having... → Read More
How social media keeps turning the tables on tabloid hacks
Two stories this week have highlighted once again the power individuals have to fight back when they feel wronged by the old school media... → Read More
Beauty is in the eye of the vlogger as the behemoths battle it out for attention
I read an interesting assessment of how well, or otherwise, the world's three largest beauty manufacturers are handling themselves... → Read More
Life's not a dress rehearsal
I woke up this morning. Turned my phone on and headed to Twitter as per usual.The first tweet I read simply said: 'Can't believe... → Read More
What the hell is AI, and do I need to worry about it yet?
Artificial intelligence has an image problem if you ask me.Putting aside that I don't really know what it is, anything labelled... → Read More
Listen up marketing folk. I need to LEI something on the line for you
Have you heard of the LEI principle yet (pronounced lay)?It's a fairly simple communications framework designed to ensure your... → Read More
All this hysterical Twitter chitter chatter hints at a bigger problem for the brand
You've got to feel a bit sorry for Twitter these days.Whatever it says or does, it is immediately jumped on.Every announcement is met... → Read More