Pam Neely
AMA
Santa Fe, NM, United States
Contact Pam
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Pam:
The 4 Marketing Tactics to Stop Using in 2019 – American Marketing Association
Most marketers have a long list of new things they want to try in 2019, but everyone has a limit. Here’s what top marketers say they’ll stop doing in 2019. → Read More
Does Paid Search Help Organic Search? Yes And No
Does paid search help organic search? Yes, Google Ads will probably improve your organic search rankings and traffic, but not for the reason you think. → Read More
How to Develop a Brand Voice You Can Live With
If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours? That’s the ultimate test of a bra… → Read More
Your Customers Called. They Want You to Know These 6 Things
Businesses are changing how they think. For years ― decades even ― companies have been focused on their products. The customer experience has always been top of mind, of course. But in a more pas… → Read More
You Need to Understand These 6 Things About What B2B Buyers Want
The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It’s not a bad premise.… → Read More
The 10 Commandments of Successful B2B Customer Retention
It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the customer experience,” “customer success,”… → Read More
How to Get More Search Engine Traffic to Your Landing Pages
Smart marketers use landing pages. Why? Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. In fact, t… → Read More
Want Better Marketing Automation Results? Think Outside the Inbox
When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automa… → Read More
Need an Edge? Do A Content Marketing Competitive Analysis
“Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. It shows how many pieces of conte… → Read More
5 Simple Ways to Write Better Emails
How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wast… → Read More
How to Add a Personal Touch to Your Marketing Automation
The days of “one size fits all” marketing are over. If you want to stay competitive now, you need to talk to different types of customers … differently. But I bet you already knew that. And you… → Read More
12 Ways to Boost Your Website’s Lead Generation Performance
If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert… → Read More
5 Simple Ways to Use Storytelling in Your Marketing
It’s been called the most valuable business skill of the next decade. A scientifically-proven way to enthrall audiences and get them to do what you want. But if you mention storytelling to some bus… → Read More
15 Best Practices for Email Unsubscribes
So, you say your email unsubscribe rate is too high? What to do: small things that make a big difference, and what not to do (big things that fail). → Read More
New Research on How B2B Marketers Get More Leads
Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down t… → Read More
7 Ways to Be Extra Good to Your Subscribers
Your email subscribers are one of the most valuable assets your business has. It pays to be good to them. We say that a lot, but what are some concrete ways to reward your subscribers for their time and attention? Here are a few ideas on how to do exactly that. 1) Add content to your … → Read More
A Digital Marketer’s List of 2016 New Year’s Resolutions
Do you make New Year’s Resolutions? About 45% of us do. But only 8% of us stick to them. There’s a downer. I mean, if you’ve only got an 8% chance of actually sticking with a resolution, why bo… → Read More
7 Predictions for Content Marketing in 2016
2016 holds a lot of promise for content marketers. But there are some challenges. Things like content shock and mobile usage aren’t going to go away, but there are plenty of ways to mitigate the da… → Read More
5 Predictions for SEO in 2016
Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve been caught unawares. The second group explains how Google h… → Read More
7 Predictions for Email Marketing in 2016
The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a matter of rolling them out and riding the wave fro… → Read More