Jess Zafarris
AdWeek
New York, NY, United States
Contact Jess
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Past articles by Jess:
Marketing Morsels: The Brand That Made Fetch Happen and More
Plus 7 ads, campaigns and stunts from White Castle, Duolingo, Philadelphia and beyond → Read More
How Marketers Will Weather Twitter’s Maelstrom in 2023
Other platforms are forging ahead as the platform tries to figure out what it wants to accomplish. → Read More
Flaming Yeezy Sneakers, Wednesday’s Hearse and More
Plus, an earwormy PSA about dog safety and more. → Read More
The Most Mind-Blowing Brand Activations at New York Comic Con 2022
Streamers and franchises went all out to attract fans' deeply divided attention. → Read More
Marketing Morsels: Airheads' Play Money and More
Plus, Argent gets out the vote and Caesars Sportsbook goes on tour. → Read More
Marketing Morsels: DraftKings’ Ball Smell, Corn Kid and More
A menu of delightful news items from the past week. Plus, it’s Serena Williams week. → Read More
Marketing Morsels: RIP Choco Taco, Cheesecake Candles and More
How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now. → Read More
Marketing Morsels: A Loose Licker, S'moregazing and More
How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now. → Read More
Marketing Morsels: Ugg's AV Pride Experience and More
Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save. → Read More
Mountain Dew Flamin’ Hot's Rager in Hell, Michigan
Adweek reports from the afterlife and talks with DJ Pauly D. → Read More
Tide Helps Doctor Strange, Pot Pourri and More Brand Stunts
This week's Marketing Morsels features 4/20 stunts, a Def Leppard remix and more. → Read More
Marketing Morsels: Using a Dremel Is Like Applying Makeup
Plus dunkable dinners, recycling hawkers and more of this week's brand stunts. → Read More
Marketing Morsels: Fashionable Trash and Savage Goldfish
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! → Read More
Marketing Morsels: A Starburst Bouncy House and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! → Read More
Marketing Morsels: Ryan Reynolds Sets a Bad Example and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! → Read More
Marketing Morsels: A Plastic-Free Pop Up and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! → Read More
Marketing Morsels: Cadbury Needs a New Easter Bunny
Plus, curly hair is in, exercising with Ice-T and more of this week's brand stunts. → Read More
Marketing Morsels: Bologna Face Masks, Coke Bots and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! → Read More
Social Confidential: Slim Jim on the Power of Meat, Memes and Community
The brand's social media minds explain how a parody account led to a massive online community. → Read More
Marketing Morsels: Diageo Sets 'Happy Limits' and More
New campaigns from Frank’s RedHot, Diageo and Diageo's Captain Morgan. → Read More