Chris Daniels
PRWeek
Canada
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Past articles by Chris:
The Super Bowl rapid response war room is back, with a virtual twist
Clients and agency partners are once again making plans to get together for the Super Bowl, and with playbooks to rival that of an offensive coordinator. → Read More
The 'Hamlet recession’ and other things worrying industry leaders about 2023
The 'Hamlet recession’ and other things worrying industry leaders about 2023. From PR Week → Read More
U.S. Open: A guide to the hottest ticket of the year to connect with (and schmooze) clients
U.S. Open: A guide to the hottest ticket of the year to connect with (and schmooze) clients The biggest tennis event in the country is back in full force, and it’s the event to impress clients. How to get there on time and comfortably. → Read More
2022 Salary Survey: From Survival to Swagger
While the pandemic’s impact on daily work lives remains inescapable, the 2022 PRWeek/PR Talent Salary Survey tells a clear story of a well-adjusted and better-compensated workforce that is in a powerful position to shape their own careers and, in turn, the industry’s future. → Read More
The impossible dream: How 5 agencies are making the 4-day workweek happen
The impossible dream: How 5 agencies are making the 4-day workweek happen Clients would never support it, goes the old line of thinking. But firms are starting to push that aside with surprising results. → Read More
Super Bowl LVI social media war room tour: Behind the scenes with Budweiser and Wallbox
From the monitoring tools they’re using to the conversations they’ll be looking to jump into. → Read More
How employers are looking to the CDC to shape internal comms
How employers are looking to the CDC to shape internal comms. From PR Week → Read More
2021 Salary Survey: Compensating for a crisis
Recent years’ momentum on remuneration hit a speedbump in 2020. And while the pandemic did facilitate decreases in everything from pay to job movement, employees industry-wide found motivation in management’s empathetic, supportive and creative response. → Read More
What to adjust? What to abandon? Lessons on making live events virtual from the 2020 conventions
Balloon drops and cheese hats can’t be replaced. But other aspects of live events can. → Read More
How the US Chamber, National Restaurant Association and others are preparing for the new normal
Trade bodies are helping members get ready to reopen while keeping employers and customers safe. → Read More
Super Bowl week means fierce competition for eyeballs away from the stadium
Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads. → Read More
A booming PR job market, but...
The federal government's industry employment numbers only tell part of the story. → Read More
The social media that audiences will be hooked on in 2020
After the 'year of TikTok' in 2019, what platforms will emerge next year? → Read More
From Fearless Girl to Like a Girl: The campaigns that moved the decade
PR did the heavy lifting on many of the most influential campaigns of the past 10 years. → Read More
Trump, #MeToo and Greta: The biggest PR moments that defined a decade
Trump, #MeToo and Greta: The biggest PR moments that defined a decade. From PR Week → Read More
What to do before the inevitable Twitter inactive account purge
There's opportunity for brands -- and a lot of work. → Read More
Twitter's political ad decision could go far beyond Twitter
Its larger impact could be felt if Facebook or YouTube also tighten regulations. → Read More
Late to TikTok? How to get your brand on track
The platform allows brands to tap into a firehose of creativity, but it's not without controversy. → Read More
How the NBA made a no-win situation worse
Experts call the league's crisis a 'new normal' for multinational businesses. → Read More
'Impassioned, authentic and raw': The keys to Greta Thunberg's success
Experts say the 16-year-old activist has been able to humanize the climate crisis as few else have. → Read More