Sean Hargrave
MediaPost
United Kingdom
Contact Sean
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Sean:
March Was Bad, April Will Be A 'Car Crash'
That's how execs are warning the next month will pan out as ad spending contracts by as much as 50%. → Read More
Consumers Love Email, And Not Just For Offers
They're telling marketers they need to up their game on e-receipts and extra features from a VIP shopper club. → Read More
Will BIMI Really Make Email Marketing Safer?
Email marketing's equivalent of ads.txt is a welcome move -- but will it really seriously curtail the phishers? → Read More
Gen X And Boomers Split Digital And Traditional Media Consumption Evenly
Digital may mean everything to many agencies, but the IPA reminds that it's only half of an adult's media consumption. → Read More
Fake News Or Censorship? The Nuanced Disinformation Battle
In a week dominated by Hong Kong account deletions, research shows that fake news is very tricky. → Read More
Far Right Must Be Tackled Over Journalist Attacks
The NUJ is appealing to the police to protect journalists from the rise of right-wing hatred. → Read More
Digital Ad Reliance Paints A Bleak Future For Journalists
Reporters believe shrinking newsrooms and low-quality output are huge issues for publishing. → Read More
Government Offers Local Media Support, Not A Lifeline
Cairncross Review makes suggestions that are unlikely to happen and a tax break local papers won't be able to use. → Read More
Hey, Children -- Welcome To Tinder
"The Sunday Times" shows that kids have been abused via dating apps. Age verification is needed, and so is parental oversight. → Read More
Forget Brexit, Brits Prefer The World Cup And 'Love Island'
Research shows Brits engage with World Cup and "Love Island" content far more than Brexit. → Read More
How Do Telecoms Get Loyalty So Wrong?
January is renewal month -- and so if you are loyal, prepare to keep on getting stuffed. → Read More
Can Uber Survive As An Employer?
Can the gig economy giants Uber and Deliveroo carry on as low-priced disruptors now that they have to employ people? → Read More
GBP4bn Charge On Loyalty
Brits are paying GB4bn for not switching and remaining loyal. Why would brands treat us this way? → Read More
Et Tu, Ecommerce?
Asos shares plummet 40% on poor growth news as the ecommerce giant admits that ad spend cuts were unwise. → Read More
Time To Ditch The Chatbots?
Half of us find them annoying and three in four agree they are impersonal, yet 80% of CMOs are rolling them out. → Read More
More Creativity, No Stereotypes
The tired gender stereotypes in ads are banned -- time for creatives to get creative. → Read More
Is OTT The Future? Eleven Sports' Struggle Suggests Not
Eleven Sports is struggling with distribution and low user numbers. Proof that OTT's appeal is exaggerated? → Read More
MPs vs Zuckerberg
The accusations are denied -- but what we do know is a line has been crossed as MPs take on Zuckerberg. → Read More
Marriott Starwood -- Did GDPR Just Get Real?
Will this be the first massive data breach dealt with by GDPR and its massive data breach fines? → Read More
Black Friday Week Shifts Online As High Street Struggles
Black Friday was a damp squib all round, but the week's sales online were up while the high street flatlined. → Read More