Richard Stokes
Search Engine Watch
Chicago, IL, United States
Contact Richard
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Richard:
How paid search marketers can prepare for the 2015 holidays
For paid search marketers the holiday season is already in full swing and competition is going to be tough. → Read More
Are You Tracking the Most Important PPC Stats?
Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics. → Read More
These 4 Keyword Research Tools Will Make Your Job Easier
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help. → Read More
How to Choose the Best Keywords for Your Online Marketing Campaign
If you want to find the best keywords for your business, avoid these all-too-common missteps. → Read More
3 Steps to Improve Your Ad's Clickthrough Rates
Use these three strategies to get more viewers to click on your ads. → Read More
9 Online Ad Campaign Stats You Must Track
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts. → Read More
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads. → Read More
The 6 Types of Online Buyers
Find out what types of buyers are shopping online so you can learn to attract new business. → Read More
Who Should Use Pay-Per-Click Advertising and Who Shouldn't
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours. → Read More
The Fastest Way to Sabotage Your Marketing Campaign
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail. → Read More
8 Ways to Write Terrible Online Ads
If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers. → Read More