Zach Bruner
PPC Hero
Bloomington, IN, United States
Contact Zach
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Past articles by Zach:
Close Variants Diluting Match Types – What You Should Know
Google recently announced they'll begin rolling out close variants for phrase match and broad match modified. Here's what you should know. → Read More
How I Lowered Brand CPA By 90% While Increasing Conversions
By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume. → Read More
New Interface, New Syntax: Automating Rules in Google Ads
Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface. → Read More
Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google's promotion extension is on its way to becoming one of the best ad extensions in an ecommerce PPC advertiser's toolbox. Learn how to use them here. → Read More
How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation. → Read More
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy. → Read More
Your Facebook Ads Are Working
Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts. → Read More
How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation. → Read More
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy. → Read More
A PPC Account Manager's Checklist
Use this checklist of PPC initiatives to keep your account optimization gears turning on a regular basis. → Read More
Your Facebook Ads Are Working
Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts. → Read More
The Complete Google AdWords Shopping Campaign Settings Breakdown
Check out the step by step guide with descriptions and best practices for AdWords Shopping campaign settings. → Read More
The Complete Google AdWords Shopping Campaign Settings Breakdown
Check out the step by step guide with descriptions and best practices for AdWords Shopping campaign settings. → Read More
Google Shares (A Little More Of) The Reins On DSAs
Get tips on how to gain more control and optimize your dynamic search campaigns with Google's most recent updates. → Read More
Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
Get tips on creating custom dashboards in Google Analytics and start saving time and adding efficiency to PPC reporting! → Read More
Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google’s new promotion extension is on its way to becoming one of the best ad extensions in an ecommerce PPC advertiser’s toolbox. → Read More
Set Up Account-Wide PPC Promos In Less Than 5 Minutes
Learn how a PPC promo template using excel can be an amazing friend for your ecommerce PPC account (and you) to lean on. → Read More