Gabriela Barkho
New York Observer
New York, United States
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Past articles by Gabriela:
The Next Big Thing in Smart Homes? Wellness, Of Course.
Wellness has seeped its way into home decor. Weighted blanket maker Bearaby and health-focused lighting startup Brilli are just two companies putting a healthy twist on tech products. → Read More
Will Tech Unicorns Finally Shed Their Sparkle in 2020? What Experts Think
Tech unicorns had a big year going public in 2019, but their disappointing IPOs left a lot to be desired from both investors and the public. → Read More
Beyond Meat CEO Ethan Brown Previews ‘Poultry Space’ Entry in 2020
Beyond Meat's CEO Ethan Brown hinted that 2020 will be about plant-based chicken for the company. → Read More
Amazon vs. FedEx Drama Continues With Holiday Shipping Debacle
Amazon banned third-party sellers from using FedEx Ground for deliveries, adding yet another layer to the two companies’ 2019 beef. → Read More
Why Zola’s Hallmark Channel Feud Could Help Boost Its Public Image
The startup is gaining name recognition from the incident. → Read More
Holiday Ad Not the Only Concern For Peloton’s Suffering Stock
Peloton’s future as a public company is unstable, and not because of that viral commercial. → Read More
WeWork Begins Offloading Acquired Startups to Renew Co-Working Focus
Owners are buying back their startups just months after selling to WeWork. → Read More
Here’s Why Canned Wine Could Be the Next Spiked Seltzer
The canned wine trend can be attributed to many different converging factors. → Read More
CBD Industry: FDA’s Vague Warning Confuses Consumers Even More
Justin Singer, co-founder and CEO of CBD-infused supplement brand Caliper Foods, says the FDA needs to give further specific guidelines regarding CBD dosage consumption. → Read More
Expedia Fires Top Executives Amid Travel Booking Company’s Struggle
Once-popular booking site Expedia fired its CEO Mark Okerstrom and CFO Alan Pickerill as the company attempts to regain the ground it's currently losing to Airbnb and Google. → Read More
SoulCycle CEO Melanie Whelan Steps Down Amid Fitness Studio’s Decline
The year of the resigning CEOs continues with SoulCycle's Melanie Whelan leaving the company. → Read More
Can CBD Help Edible Arrangements Make a Comeback?
“Incredible Edibles” are the latest CBD concoctions on the market. → Read More
Casper Alums Are Launching a ‘Direct-to-Dog’ Pet Food Subscription Service
The folks who helped make Casper’s mattress popular are launching a dog food startup called Jinx. Along with Casper alums Sameer Mehta and Michael Kim, Jinx was co-founded by CEO Terri Rockovich, who previously held the vice president of acquisition and retention marketing role at Casper. → Read More
Q&A With Eclipse Co-Founders: Can Plant-Based Ice Cream Help Reverse Dairy’s Decline?
“We want to be a substitute for the 65% of people who are lactose intolerant.” → Read More
This Brooklyn Startup Is Making Vodka ‘Out of Thin Air’
Each sustainably-produced bottle will set you back $65. → Read More
Chipotle Continues to See Major Digital Order Growth in 2019
App and online orders accounted for 18% of total sales. → Read More
Nike CEO Mark Parker to Be Replaced By Former eBay Exec John Donahoe
Parker will remain on as executive chairman of Nike’s board. → Read More
Amazon Sellers Accused of Shipping Expired Food, Including Baby Formula
Thousands of items past their “best by” date were found. → Read More
Juul Officially Stops Selling Flavored Pods Until the FDA Approves Them
Juul will also halt its social media marketing campaigns. → Read More
NuCalm’s CEO Explains How ‘Biohacking’ Can Manage Stress on World Mental Health Day
NuCalm CEO Jim Poole spoke with Observer about how biohacking technology can help with stress and anxiety on World Mental Health Day. → Read More