Gabriela Barkho, New York Observer

Gabriela Barkho

New York Observer

New York, United States

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Past articles by Gabriela:

The Next Big Thing in Smart Homes? Wellness, Of Course.

Wellness has seeped its way into home decor. Weighted blanket maker Bearaby and health-focused lighting startup Brilli are just two companies putting a healthy twist on tech products. → Read More

Will Tech Unicorns Finally Shed Their Sparkle in 2020? What Experts Think

Tech unicorns had a big year going public in 2019, but their disappointing IPOs left a lot to be desired from both investors and the public. → Read More

Beyond Meat CEO Ethan Brown Previews ‘Poultry Space’ Entry in 2020

Beyond Meat's CEO Ethan Brown hinted that 2020 will be about plant-based chicken for the company. → Read More

Amazon vs. FedEx Drama Continues With Holiday Shipping Debacle

Amazon banned third-party sellers from using FedEx Ground for deliveries, adding yet another layer to the two companies’ 2019 beef. → Read More

Why Zola’s Hallmark Channel Feud Could Help Boost Its Public Image

The startup is gaining name recognition from the incident. → Read More

Holiday Ad Not the Only Concern For Peloton’s Suffering Stock

Peloton’s future as a public company is unstable, and not because of that viral commercial. → Read More

WeWork Begins Offloading Acquired Startups to Renew Co-Working Focus

Owners are buying back their startups just months after selling to WeWork. → Read More

Here’s Why Canned Wine Could Be the Next Spiked Seltzer

The canned wine trend can be attributed to many different converging factors. → Read More

CBD Industry: FDA’s Vague Warning Confuses Consumers Even More

Justin Singer, co-founder and CEO of CBD-infused supplement brand Caliper Foods, says the FDA needs to give further specific guidelines regarding CBD dosage consumption. → Read More

Expedia Fires Top Executives Amid Travel Booking Company’s Struggle

Once-popular booking site Expedia fired its CEO Mark Okerstrom and CFO Alan Pickerill as the company attempts to regain the ground it's currently losing to Airbnb and Google. → Read More

SoulCycle CEO Melanie Whelan Steps Down Amid Fitness Studio’s Decline

The year of the resigning CEOs continues with SoulCycle's Melanie Whelan leaving the company. → Read More

Can CBD Help Edible Arrangements Make a Comeback?

“Incredible Edibles” are the latest CBD concoctions on the market. → Read More

Casper Alums Are Launching a ‘Direct-to-Dog’ Pet Food Subscription Service

The folks who helped make Casper’s mattress popular are launching a dog food startup called Jinx. Along with Casper alums Sameer Mehta and Michael Kim, Jinx was co-founded by CEO Terri Rockovich, who previously held the vice president of acquisition and retention marketing role at Casper. → Read More

Q&A With Eclipse Co-Founders: Can Plant-Based Ice Cream Help Reverse Dairy’s Decline?

“We want to be a substitute for the 65% of people who are lactose intolerant.” → Read More

This Brooklyn Startup Is Making Vodka ‘Out of Thin Air’

Each sustainably-produced bottle will set you back $65. → Read More

Chipotle Continues to See Major Digital Order Growth in 2019

App and online orders accounted for 18% of total sales. → Read More

Nike CEO Mark Parker to Be Replaced By Former eBay Exec John Donahoe

Parker will remain on as executive chairman of Nike’s board. → Read More

Amazon Sellers Accused of Shipping Expired Food, Including Baby Formula

Thousands of items past their “best by” date were found. → Read More

Juul Officially Stops Selling Flavored Pods Until the FDA Approves Them

Juul will also halt its social media marketing campaigns. → Read More

NuCalm’s CEO Explains How ‘Biohacking’ Can Manage Stress on World Mental Health Day

NuCalm CEO Jim Poole spoke with Observer about how biohacking technology can help with stress and anxiety on World Mental Health Day. → Read More