Theresa Cramer
Digital Content Next
Connecticut, United States
Contact Theresa
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Theresa:
Prove the value of thought leadership with the FT’s new framework
While metrics are available to track many marketing activities, thought leadership efforts have been nearly impossible to measure. → Read More
Q&A: The Reality of Organic and Paid Search
Grayson Kemper is senior content developer for Clutch, a B2B research and reviews firm based in Washington, DC. Clutch and Ignite Visibility published a joint research report titled 'How Organic and Paid Search Inform SEO Strategy.' The report examines trends and the state of SEO among U.S. businesses in 2018. I interviewed Kemper about the report's findings and what it means for the future of… → Read More
Trust in Media Is Dwindling-Only We Can Fix That
Since the beginning of 2017, we've gotten several inquiries from people wanting to publish sponsored content on our site. That's not a problem in and of itself. We offer sponsored content opportunities, which are clearly detailed in our media kit. The problem comes when these people make it clear they do not want the sponsored content to be identified as sponsored content. One even went so far… → Read More
Outside takes on diversity in media at the newsstand
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information. → Read More
Fake News Moves in From the Fringes
Fake news isn't new, but for most of history, it has been the province of conspiracy theorists and weird family members with a chip on their shoulder. Before the web, the only way you would run across these kinds of stories was to buy a National Enquirer at the checkout stand. Stories about Elvis living a secret life as a scuba instructor in Belize had little consequence. But one of the… → Read More
What it’s really like to produce a weekly virtual reality show at USA TODAY
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information. → Read More
Premium Publishers Deliver More Bang for Your Ad Buck, Says comScore
Today's online advertising environment is often seen as chaotic. Whether it's the ongoing struggle to squeeze digital dimes out of online advertising, the move toward programmatic placements, the increasing presence of ad blockers, or the plague of ad fraud, many publishers (and advertisers) are in over their heads. But a comScore report has some good news. According to 'The Halo Effect: How… → Read More
The Story of a Purchase
As the Content Marketing Institute (CMI) defines it, 'Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience-and, ultimately, to drive profitable customer action.' It's the last bit of that definition that many companies are still struggling with, in part because it isn't… → Read More
Great Digital Marketing: Wolfpack Supply
This is what happens when you actually understand your audience. It's not about bombarding your customers with ads, no matter where they go, based on old behavior. It's about understanding their interests, and offering them new products or services that you think will be useful to them. → Read More
Facebook is Blocking Ad Blockers. Will It Work?
Facebook is striking a blow against ad blockers-and hoping to improve your ad experience in the process. The social media platform announced on its blog that it will override ad blockers, while also giving users more control over their ad experiences. → Read More
Content marketers still struggling, opportunities for publishers abound
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information. → Read More
5 Reasons every publisher should open a custom content studio
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information. → Read More
Optimize Analytics to Maximize App Growth
Any publisher worth his cyber salt can pump out an app, but relying on a 'build it and they will come' mobile mentality, without measuring key metrics and scrutinizing user data during and after the launch, is a significantly flawed strategy. To remain competitive and keep your app audience happy, analytics are the answer, say the experts. → Read More
Old Media Buys New Media in 2015
The last quarter of 2015 saw a flurry of notable media acquisitions. Time, Inc. shelled out a reported $20 million for Zooey Deschanel's HelloGiggles in October-and was also rumored to be circling Jane Pratt's xoJane, ready to make another purchase. A week or so before those announcements hit the street, Condé Nast bought Pitchfork. If you don't already see the trend, I'll spell it out for you:… → Read More
The Scourge of the Infinite Scroll
I wondered: When did we get too lazy to navigate websites-that generally serve up plenty of content suggestions in the sidebar-using simple links and arrows? As soon as the previous thought entered my mind, I had to ask myself if I was just being a cranky ol' fuddy-duddy. But I'm not the only one who finds the infinitely scrolling page to be a plague among us. Jack Schofield wrote on ZDNet,… → Read More
Great Content Marketing Examples: L.L. Bean
This example, though, is just good marketing. It's not really content marketing. It wasn't until I was on the site, a couple of days later, checking out after I received 10% off my order, that I came across a handy little site widget that caught my attention. I'd just fed the site my payment information and address, and it was now thanking me for my order. And in the sidebar, it was also… → Read More