Michael Schein
Forbes
New York, NY, United States
Contact Michael
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Michael:
The Social Media Strategy That Will Transform Your Sales Has Arrived (Hint: It’s Not Tik Tok)
Many of us jump from one social media platform to the next without examining the underlying flaws in our approach. That’s how you end up going from Twitter to Tik Tok, without ever getting any real results. → Read More
NAB Show: The 13 Innovative Media Companies to Watch
These technologies will no doubt provide the engine on which the media landscape runs over the next few decades. → Read More
How To Turn Online Criticism To Your Advantage
When confronted with online criticism, many people run and hide or get angry and lash out. Author Dorie Clark opts for a different approach. → Read More
Forrester Consumer Marketing Forum: The 7 Innovative Tech Companies To Watch
7 tech companies that will dramatically change the way marketing is done in this new era. → Read More
This Is Why Your Marketing Isn't Working (And What You Should Do Instead)
All the time that businesspeople spend chasing that golden combination of marketing activities that will finally solve all their problems are wasting their time. → Read More
Why You're Thinking About Your Social Media Marketing All Wrong
While the tools of marketing may be evolving at a breakneck pace, the fundamental principles of human motivation remain remarkably consistent. As such, true marketing masters focus on these first before deciding what technology to apply. → Read More
Dr. Oz Makes Millions Even Though He's Been Called A 'Charlatan' (And You Should Follow His Lead)
While Dr. Oz is definitely a quack, he is also a master when it comes to marketing, promotion, and sales. But is it possible to maintain your integrity while positioning yourself as the preeminent expert in your field? → Read More
Tony Robbins Is A Major Jerk (And Other Reasons You Should Follow His Lead)
Tony Robbins’ approach is nothing new. The most successful cult leaders, revivalists, revolutionaries, and business gurus in history have been using it for ages. → Read More
How To Triple Your Consulting Fees In 3 Easy Steps
While there is certainly a minimum level of competence that every consultant, coach, and service provider needs to have to stay in business, getting rich requires a whole different mindset. → Read More
5 Thought Leaders Changing How Business Is Done in 2016
These thinkers and doers are reinventing our world. → Read More
How to Promote Yourself Like a Totalitarian Dictator
Dictators cause misery wherever they go but they sure know how to get people to do what they want. Here's what you can learn from them about persuading people to follow you. → Read More
How to Become a Household Name in Your Niche
The more well known you are, the more money you'll make. Here's how to make it happen. → Read More
Why You Should Stop Obsessing About the Size of Your Following
You're probably approaching your attempts to get noticed on the Internet all wrong. Here's how to shift your tactics before it's too late. → Read More
How a Small Business Hacked One of the Most Competitive Industries Around
A new entrepreneur in the age-old world of hotels is using a unique brand of storytelling to thrive. → Read More
Why Business Coaching Is Dead (And What Will Replace It)
With more business coaches than ever before, here's how those selling their expertise in the knowledge economy can set themselves apart. → Read More
How This Startup's Simple Marketing Strategy Is Sweeping Up Curious Customers
Municipal governments stand to lose millions due to a new company's marketing tactic of growth hacking. → Read More
Why I Modeled My Business After the Beastie Boys
For the Beastie Boys, music, business, art, and commerce were not separate entities. Instead, they were all part of a harmonious whole--each with outputs that reinforced one another. → Read More
Why Writing Is a Waste of Time For Entrepreneurs
Doing all your business writing yourself is no less a waste of time than mopping your own floors. → Read More
How Storytelling Is Bringing New Life to This Age Old Art Form
Opera's popularity has been fading for years. Here's how a bunch of young renegades have brought it roaring back. → Read More
What Successful Entrepreneurs Read (It's Not What You Think)
What successful entrepreneurs read (It's not what you think!) @MichaelSchein1 → Read More