David Leonhardt
Socialnomics
North Dundas, ON, Canada
Contact David
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by David:
Business Success During Post-Pandemic World
How can you make your business a roaring success in uncertain and unstable times like these? Here are five strategies that most businesses can implement. → Read More
Top 9 Mistakes Clients Make Setting Up a New Website, and How to Fix Them
As a small business owner, perhaps even a solo business owner, there are some website mistakes you should not have to worry about. You’ll hire a website designer, who shouldn’t make technical mistakes about SEO, security or user experience. But there are mistakes that you still might make. Some of those mistakes might be in the directions you give, or in the directions you fail to give. It might… → Read More
Top Twitter Tips That Really Work
Have you ever felt like it’s hard to get traction on social media? If you don’t have many followers, it probably seems even harder. The good news is that there are ways to build your follower base and there are ways to increase engagement on Twitter. In this article, we will look only at tweets. We will look, more specifically, at how to craft a tweet that gets noticed, boosts engagement gets… → Read More
Internal Link-Building Strategies
Links from other websites boost search engine rankings, which also bring customers, but internal links can also be powerful when used correctly. → Read More
Expand Your Social Media Reach With Great Content
This is not an article about producing great content. I could write an encyclopedia on that topic, and still not cover it. This article is about how to expand your reach with the great content you are already producing. The techniques we’ll explore here don’t work with poor quality content. Frankly, they don’t work all that well with mediocre content. But they work fantastically with great… → Read More
Disrupt Your Business: Innovate to Expand Profit
Innovation simply means doing something new or doing something old in a new way. If you innovate enough, you can even disrupt your business. And that's a good thing. Because if disruption is possible, somebody will do it sooner or later – and you want that somebody to be you. → Read More
Try this 5-Step Plan to Spring Clean Your Old Blog Posts to Renewed Success
Spring is that time of year when everything is fresh and new and clean. Except your blog. It hasn’t changed.…… → Read More
Let Testimonials Do the Talking for You
Let's look at why testimonials are so powerful. But not all testimonials are created equal, so then let's look at which testimonials will help you the most. → Read More
Watch What You Say!
It seems increasingly difficult for businesses and public figures to navigate the minefield of public sensitivities these days. Thanks to…… → Read More
Six Ways to Profit by Promoting Other Businesses
One thing entrepreneurs are told over and over is that they have to promote their business. What if I told you there are several clever ways to make more money by promoting other businesses? → Read More
How to Rock Internal Memos
You need to write an internal memo to staff. But what do you say? How do you say it? You start to sweat. You don’t know where to begin or how you will come across…or if you might say the wrong thing and make a bad situation worse. Here is a quick six-step guide to writing an internal memo to staff that will get the job done and keep them motivated. This works for good news and for bad news. It… → Read More
Visually Lead Your Prospects
A lot has been written about choosing the right words to lead prospects from browsing to buying. But there are important ways to visually lead prospects through the buying process. By the end of this… → Read More
How UX Can Optimize Your Website For Profits
I had the good fortune to participate in a closed-door meeting on the future of government websites. Nothing secret, of course, but very useful. Here are some valuable lessons from that meeting. As w… → Read More
Ready to Set Up a Website? You Have 4 Toggle Choices to Make.
You are ready to take your business online. It might be an established business in the community. Or it could be a brand-new venture. Or you might be moving from selling just over social media to set… → Read More
Let Me Say This in Plain English
Let Me Say this in Plain English Why write this article in plain English? For the same reason you should write all your business materials in plain English. Yes, even if your audience is a group of astrophysicists. Even if your client base is lawyers. Even if you are writing for university professors. You will be much → Read More
Branding Online. Branding Offline. What’s the Difference?
Most new entrepreneurs see a “brand” as a logo or slogan. For them, Nike’s brand is a swoosh with “Just do it!” attached. After an entrepreneur has been around marketing… → Read More
What I’ve Learned From Negotiating Hundreds of Ghostwriting Contracts
I don’t like working with contracts. There are reasons: They take time to write. For small projects, that can be a big deal. From my experience, many people want to see the contract while they are… → Read More
What I’ve Learned From Negotiating Hundreds of Ghostwriting Contracts
I don’t like working with contracts. There are reasons: They take time to write. For small projects, that can be a big deal. From my experience, many people want to see the contract while they are still deciding whether to proceed with their project. That means the time invested is often wasted. Contracts fence in both parties. That makes sense for technical work, but writing is often as much… → Read More
Can Your Business Survive a Disaster?
You can be forgiven for thinking that the worst thing that can happen to a business is the website going down...It's not. → Read More
7 Productivity Tips For An Amazing Life
No matter how hard we wish to deny it or change it, life is short. And each of us has so many things we want to do. Yet, there never seems to be enough time. In fact, there is more time than most of us realize; we just waste so much of it. → Read More