Paul Chaney
Business 2 Community
Lafayette, LA, United States
Contact Paul
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Paul:
Convenience: The #1 Way to Improve Your Brand’s Customer Experience
A recent Forrester study reported that customer experience (CX) in 2019 is a mixed bag. Some companies are seeing modest gains while others are suffering from what Forrester calls “utter stagnation.” The study found that the overall quality of customer experience in the U.S. grew by an anemic 0.4 points from 2018 to 2019 while 81 percent stayed the same, a mere 14 percent improved, and five… → Read More
7 Google Marketing Tools Your Small Business Needs
Ask small business owners about the value Google provides for marketing and most will tell you that getting first-page search returns ranks high on their list. While a strong showing in search is vit… → Read More
Your Step-by-Step Guide to PPC Advertising
Pay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your products and services. Employ it as par… → Read More
8 Steps for Managing Negative Online Reviews and Building Trust
Of all the forms of digital marketing you can pursue, monitoring and responding to customer online reviews is perhaps the most important. Gaining your customers’ trust is priceless, and there’s n… → Read More
Microsoft Worldwide Partner Group Helps IT Providers Become Cloud Ready
In a world where technologies are moving to the cloud in droves, Microsoft Worldwide Partner Group helps IT providers become cloud ready. → Read More
Making the Most of a Post-Brexit U.K.: What Opportunities Exist for U.S. Small Businesses?
As the UK prepares to leave the EU, what post-Brexit small business opportunities might arise from the change? Here are some points to consider. → Read More
Trump, Like Small Business Owners, Shows Strength of the Underdog
The 2016 Presidential election shocked a lot of people -- including pundits. But if you were ... → Read More
Mandatory Retirement Savings Program Coming to a State Near You?
Washington is one of the latest states to consider implementing state mandatory retirement plans. If this trend hits your state, would you be prepared? → Read More
Join Us for #MetLifeSmallBiz Twitter Chat: Playing to Your Small Business Strengths
Join us for the MetLife-sponsored Twitter Chat “Playing to Your Strengths: Helping Small Business Owners Be Competitive” October 5, 7PM ET. → Read More
I Hear My Customers Talking About Cloud, How Do I Deliver and Make Money?
IT companies that serve SMBs are having a tough time making the transition from providing traditional solutions to offering cloud consulting. → Read More
Marketing with Emojis: 8 Dos and Don'ts
Emojis - those happy and sad face icons used in text messages, Instagram posts, and tweets - have become a language of their own, particularly popular among teens and young ad → Read More
What Is Influencer Marketing and How Can It Help My Business?
We define the term of influencer marketing and what an influencer is how being one can set your brand apart from the rest. → Read More
Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce
Content - Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how ... → Read More
Hiring Freelancers: Does Your Business Comply?
If you're relying on freelancers to help your business move forward, be careful how you classify them. → Read More
10 Reasons Small Companies Fail
Why do small companies fail and go out of business? Here are ten reasons, along with advice on what you can do to avert disaster before it strikes. → Read More
10 Brands Using Facebook Messenger Bots for Business
Ever since Facebook announced the release of their Messenger Bots platform at their most recent F8 conference, brands have been falling all over themselves in an attempt to reach the platform's 900 million users for sales, marketing, and customer service purposes. → Read More
Keep It Down! Employees Rank Workplace Distractions as Biggest Beef
Wanting to give your employees the best working environment at your company? A new study recommends getting rid of workplace distractions. → Read More
Email Compliance Guide: 5 Steps Small Businesses Can Take to Stay Secure
This email compliance guide lists 5 steps to be sure any emails sent from you or your team don't jeopardize your business and the lives of others. → Read More
Email Compliance Guide: 5 Steps Small Businesses Can Take to Stay Secure
This email compliance guide lists 5 steps to be sure any emails sent from you or your team don't jeopardize your business and the lives of others. → Read More
Wix Unveils New Innovation: Websites That Design Themselves Using AI
Wix says its new tool, Wix ADI, will use artificial intelligence to build a site for your small business right before your eyes. → Read More