Joe Rominiecki, Associations Now

Joe Rominiecki

Associations Now

Connecticut, United States

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Recent:
  • Unknown
Past:
  • Associations Now

Past articles by Joe:

What I’ve Learned in Four Years of Blogging About Membership:

When you write about association membership every week, you pick up a few things. Now that I'm moving on, here are thoughts and ideas I’ll take with me. → Read More

'Perpetual Membership' Study Is an Auto-Renewal Reality Check:

The “member until you cancel” model has intriguing potential for associations, but a new survey shows they have a lot of work to do to adopt it. → Read More

Company or Individual: How Member Type Shapes Association Work:

Trade association, professional society. How do the two types of membership organization compare? Association pros who’ve worked in both share their views. → Read More

Questioning the Folk Theories of Association Membership:

We know the fundamentals of how association membership works—or do we? Take a moment to consider how these bits of conventional wisdom may be off the mark. → Read More

Engagement Report Card Shows Members Where They Stand:

Three years after building a full-scale member-engagement dashboard, one association is adding a new, external iteration to spur more member activity. → Read More

Why Engagement Must Be Built Into the Member Experience:

Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves. → Read More

Engagement Scoring: Big Benefit or Big Brother?:

How much do your members know about your association’s data and engagement scoring? And how do they feel about being scored for their activity? → Read More

Inbound Marketing’s Potential for Membership:

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your association ready to make the leap? → Read More

Two More Views on Understanding Member Value:

Member data won’t answer all your questions. A pair of qualitative methods for understanding member value might help your association meet member needs. → Read More

A Welcome Role for the Membership Committee:

One association puts its volunteer membership committee to work in calling all new members to welcome them to the association. → Read More

Study: The State of Association Chapters:

A new study sheds some light on common association chapter relations practices but finds few associations are measuring the overall value of chapters. → Read More

A LinkedIn-Centric Strategy for Member Recruitment:

Could you build a brand-new association using only LinkedIn for finding prospective members? Learn how one association professional has done just that. → Read More

Real Talk: Membership Will Never Be Perfect:

Working in membership means you'll always be failing a little bit. Defining target levels of success will help you make peace with members who don't renew. → Read More

The Hard Things About Membership:

The toughest challenges are the most rewarding. For associations, here are the "hard things" that deliver membership success. → Read More

Thursday Buzz: Advance Reading for #ASAE16:

On your way to the 2016 Annual Meeting & Expo in Salt Lake City, get a head start on learning with these articles from several #asae16 conference speakers. → Read More

A Better Alignment of Membership and Certification:

For one association's new two-tier membership offer, the deciding factor is a member's desired engagement with one primary activity: certification. → Read More

Reward Members for What They're Already Doing:

A new membership program from comic-book giant Marvel shows that it's important to reward members for existing behavior. → Read More

Reward Members for What They're Already Doing:

A new membership program from comic-book giant Marvel shows that it's important to reward members for existing behavior. → Read More

Positive Signs for Association Membership in a Chaotic Year:

An uptick in association membership growth, driven by a rise in recruitment rates, highlights findings from the latest Marketing General benchmarking study. → Read More

Another Look at Freemium for Association Memberships:

Evernote, poster child for the freemium model, is showing signs of struggle, but associations may be better equipped to make the buzzy business model work. → Read More