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When you write about association membership every week, you pick up a few things. Now that I'm moving on, here are thoughts and ideas I’ll take with me. → Read More
The “member until you cancel” model has intriguing potential for associations, but a new survey shows they have a lot of work to do to adopt it. → Read More
Trade association, professional society. How do the two types of membership organization compare? Association pros who’ve worked in both share their views. → Read More
We know the fundamentals of how association membership works—or do we? Take a moment to consider how these bits of conventional wisdom may be off the mark. → Read More
Three years after building a full-scale member-engagement dashboard, one association is adding a new, external iteration to spur more member activity. → Read More
Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves. → Read More
How much do your members know about your association’s data and engagement scoring? And how do they feel about being scored for their activity? → Read More
As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your association ready to make the leap? → Read More
Member data won’t answer all your questions. A pair of qualitative methods for understanding member value might help your association meet member needs. → Read More
One association puts its volunteer membership committee to work in calling all new members to welcome them to the association. → Read More
A new study sheds some light on common association chapter relations practices but finds few associations are measuring the overall value of chapters. → Read More
Could you build a brand-new association using only LinkedIn for finding prospective members? Learn how one association professional has done just that. → Read More
Working in membership means you'll always be failing a little bit. Defining target levels of success will help you make peace with members who don't renew. → Read More
The toughest challenges are the most rewarding. For associations, here are the "hard things" that deliver membership success. → Read More
On your way to the 2016 Annual Meeting & Expo in Salt Lake City, get a head start on learning with these articles from several #asae16 conference speakers. → Read More
For one association's new two-tier membership offer, the deciding factor is a member's desired engagement with one primary activity: certification. → Read More
A new membership program from comic-book giant Marvel shows that it's important to reward members for existing behavior. → Read More
A new membership program from comic-book giant Marvel shows that it's important to reward members for existing behavior. → Read More
An uptick in association membership growth, driven by a rise in recruitment rates, highlights findings from the latest Marketing General benchmarking study. → Read More
Evernote, poster child for the freemium model, is showing signs of struggle, but associations may be better equipped to make the buzzy business model work. → Read More