Rafael Canton
AdWeek
New York, United States
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Past articles by Rafael:
Rob Gronkowski's Gronk Beach Is a Brand's Live Event Dream
The Super Bowl weekend event created with agency Medium Rare is all about the power of celebrity. → Read More
Downy Returns to Super Bowl After 11-Year Absence
The 30-second spot is created with Woven Collaborative partner Saatchi & Saatchi. → Read More
Why PointsBet Is Resorting to Shock Marketing Like the Drew Brees Lightning Strike Stunt
Why the challenger brand is stirring the sports betting pot. → Read More
PointsBet Looks for Shock With Drew Brees Lightning Stunt
The sports betting brand's promotion drew eyeballs—and eye rolls. → Read More
Celebrities Are the Ticket to a Memorable Super Bowl Ad
Brands are trying to find the right recipe to Super Bowl marketing success → Read More
Kraft Heinz's Delimex Is Literally and Figuratively Feeding Call of Duty Players
The Mexican frozen foods product underwent a rebrand and is targeting gamers. → Read More
Buchanan's Looks Towards Latino Market for FIFA World Cup
The whisky brand is kicking off national campaign with focus on duality of being Latino and American → Read More
Yungblud and 5 Gum Turn Chewed Gum Into Jewelry
The Mars Wrigley brand gets weird to support independent concert venues. → Read More
MLB's Deal With CBD Maker Is New Territory for Marketing
The multi-year agreement with Charlotte's Web could be a roadmap for other sports leagues. → Read More
The Best Basketball Documentaries of All Time
The best basketball documentaries inspire and tell great stories about Michael Jordan, LeBron James, Allen Iverson, Shaquille O’Neal, and the game’s evolution. → Read More
Former Netflix Exec Starts Ethnographic Marketing Agency
Myles Worthington wants to guide brands in reaching underrepresented audiences. → Read More
Dunkin' Names Jill McVicar Nelson to Chief Marketing Officer
Jill McVicar Nelson has been with the brand for more than a decade. → Read More
This Wedding Invitation Went Out to All Washington Senators
With the U.S. Senate expected to vote on marriage equality in the coming weeks, wedding brand Zola is taking action—with an invitation. → Read More
Pizza App Slice Rebrands to Fill Local Shops' 'Tech Gap'
The platform is also striking at the misperception that it's just another delivery app. → Read More
Taking the Harlem Globetrotters Beyond the Basketball Court
President Keith Dawkins wants to grow the iconic franchise into a global entertainment brand. → Read More
Fiverr's Bittersweet Ad Salutes Vital Work of Freelancers
The online talent marketplace has a new b-to-b strategy. → Read More
Zola Refresh Marries All Moments From Engagement and Wedding
It's the marketing version of renewing your vows as couples' desires evolve. → Read More
FaZe Clan Goes Public in $725 Million SPAC Deal
The interactive lifestyle and media brand is banking on its connection with Gen Z. → Read More
Hootsuite Rebrands for More Visibility in Crowded SaaS Space
The platform embraces a starker version of its owl mascot. → Read More
Instacart Looks to Deliver on Brand Soul
The delivery service battles for higher market share. → Read More