Liz Rowley, AdExchanger

Liz Rowley

AdExchanger

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Past:
  • AdExchanger

Past articles by Liz:

With Costs Soaring, Hogarth Helps Brands Boost Efficiency With In-House Talent

As agencies face increasing pressure to produce more content with shrinking budgets, some are streamlining production with in-house capabilities. At least, that’s what WPP had in mind when in 2009 it partnered with Hogarth Worldwide, a global marketing implementation firm. As a sister organization to WPP, Hogarth acts as a production and global distribution resource... Continue reading » → Read More

News Corp Bets On Digital Video With Acquisition Of Unruly

In a move that illustrates the fast-growing importance of programmatic video, News Corp. will acquire UK-based Unruly for $90 million, the companies revealed Wednesday. News Corp. will pay as much as $86 million more for Unruly’s social video advertising platform, contingent on meeting certain performance goals. The deal gives News Corp. access to Unruly’s data... Continue reading » → Read More

After VivaKi Disperses, Publicis Releases A Tool To Consolidate Programmatic Functions

Publicis Groupe's VivaKi AOD will release a tool called Quality Index (QI) at the end of this month, designed to streamline inventory sources, manage multiple KPIs and cross-check viewability. QI will be part of an internal UI called the VivaKi Operating System Platform that VivaKi is building for media buyers and planners. The new tool... Continue reading » → Read More

Using Custom Code To Crack Addressable TV

DataLab USA, a boutique analytics firm that works mostly with financial services and insurance companies, is betting on advancing addressable TV through customized algorithms. “Our role in the data world is to aggregate all the aggregators,” explained Alex Aigner, DataLab’s COO. “We’ve commoditized how we build custom algorithms. Whether those algorithms are used for banner... Continue reading » → Read More

IPG’s Initiative Hires Creative Talent To Win Pitchapalooza

The ongoing media reviews have created inroads for agencies to use creative, informed by data, as a strategy to win new business. In a bid to take advantage of this growing opportunity, Initiative, the IPG Mediabrands-owned agency, hired Nick Childs as its first-ever global chief creative officer on Sept. 1. “As a lot of media... Continue reading » → Read More

Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO

Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive who helped the French ad tech company expand internationally. Lang replaces Jan Rezab, a founder of the company. Rezab will stay on as executive chairman. Coming from Criteo, Lang said he saw... Continue reading » → Read More

Despite Market Volatility, Successful IPOs Come From Strong Business Foundations

Last week’s stock market dip and subsequent recovery could have particularly troublesome consequence for ad tech firms looking to play on public markets. Though market volatility is a constant, last week’s flux put a spotlight on a handful of ad tech firms widely thought to be IPO candidates, among those AppNexus, Quantcast, Collective, Dstillery, PubMatic,... Continue reading » → Read More

Hard Rock Is The Latest Brand To Hit Play On Streaming Music, Via Rdio Partnership

Even if terrestrial radio still has the bulk of audience, the growth – and ability to target – is in streaming audio. And an international brand like Hard Rock Hotels and Casinos needs its tune to reverberate across a global stage. This is one of the reasons why it signed on to use a native... Continue reading » → Read More

R3 Worldwide Data On Global Media Reviews Shows Publicis Is Most Vulnerable

Publicis Groupe faces the most risk in the recent wave of agency reviews, according to global consultancy R3 Worldwide. Details about the standing of Publicis and its holding company peers appeared in R3’s Q2 2015 report, release over the weekend. The consultancy focuses on agency compensation and relationships. From a purely financial standpoint, WPP has... Continue reading » → Read More

IPG Mediabrands Taps Charles Godbold For New Media Intel Role

Interpublic Group’s global media arm, IPG Mediabrands, has hired Charles Godbold as global director of media intelligence systems. Godbold starts Oct. 1 and will report to IPG Mediabrands global CEO Henry Tajer. Godbold is the founder of Media Pilot Pty Ltd., a consultancy that developed media analytics, and media auditing firm Mediasenz Pty Ltd. In... Continue reading » → Read More

Terrestrial Broadcasters Downplay Size Of Streaming Audiences

A troupe of traditional broadcasters has a message for media buyers: Your perception of audio streaming audiences is skewed, according to a study by Advertiser Perceptions released Tuesday. The study, commissioned by terrestrial broadcasters (including Cumulus, Westwood One, iHeartMedia, CBS Radio, Cox Media Group, Hubbard Radio, Radio Advertising Bureau and Radio One) found media buyers...… → Read More

Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut

A number of ad tech vets made Inc. Magazine’s annual 500/5000 revenue survey this month, but there were also some notable new additions and absentees following acquisitions last year. Inc.’s survey, which was released late last week, features the revenues and employee growth figures of independent companies considered to be among the fastest-growing in the... Continue reading » → Read More

Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut

A number of ad tech vets made Inc. Magazine’s annual 500/5000 revenue survey this month, but there were also some notable new additions and absentees following acquisitions last year. Inc.’s survey, which was released late last week, features the revenues and employee growth figures of independent companies considered to be among the fastest-growing in the... Continue reading » → Read More

Havas’ Hybrid Approach To Programmatic

In his four years as Havas NA’s SVP of marketing analytics and data consulting, Leon Barsoumian has worked to marry programmatic and analytics. From a programmatic standpoint, the French holding company has two key offerings, Affiperf and Artemis. Last year, Havas debuted Affiperf, a global trading desk that Havas calls a “Meta DSP” and is... Continue reading » → Read More

A War For Digital Privacy Is Raging But Gaps In Knowledge Remain

Technology is advancing so rapidly that industries have little time to update their privacy policies to comply with social norms, regulations and legislation, said Trevor Hughes, president and CEO of the International Association for Privacy Professionals (IAPP). Rapid technological development leads to what Hughes calls a public policy gap, where the leading edge of technology... Continue… → Read More

Big Broadcasters Loosen Purse Strings For Podcasting

Large networks like CBS, iHeartMedia and Scripps have been vocal about their recent investments in podcasting, and Hubbard Broadcasting joined the chorus earlier this week by acquiring a 30% stake in podcast network PodcastOne. PodcastOne is an online hub that houses 200 shows, including podcasts from personalities such as Adam Carolla, Snooki, Dan Patrick, Shaquille... Continue reading » → Read More

Altimeter Chief: Brands ‘Aren’t Even Close’ To Mastering Existing Channels

Charlene Li, CEO of Altimeter Group, will appear at AdExchanger's Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. For digital advertisers, emerging channels present new inroads to consumers, but new challenges accompany those budding opportunities. “Clients have limited time, they have… → Read More

For DataXu, Fraud Is Top Of Mind When Vetting Inventory Partners

Ad tech partnerships are fast and frequent, as vendors move to establish a presence in disciplines where they were formerly lacking, or to bolster their inventory pool. Certainly, these integrations are easier with the emergence of standards like openRTB, but there’s still more to it. “Now that everyone can support openRTB, you have to do... Continue reading » → Read More

Pandora Lets Brands Buy Users An Hour Of Uninterrupted Listening

Pandora took its Sponsored Listening product out of beta on Monday. The mobile ad format lets brands sponsor an hour of uninterrupted listening for Pandora users in exchange for 15 seconds of engagement with an ad. “Advertisers are hungry for a model that lets them buy attention and we’ve seen really great interest from the... Continue reading » → Read More

Pandora’s Revenue Gets A Boost From Local, Programmatic Still Nascent

Pandora is enjoying rising ad prices aided by its SMB sales efforts, CEO Brian McAndrews told investors during the company's second quarter earnings call. “Our advertising investments, particularly in local, are paying off,” McAndrews said, adding, "RPMs were up 25% year over year to a record to a record $49.94.” According to McAndrews, Pandora’s with... Continue reading » → Read More