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How can B2B companies utilize Instagram in order to reap these incredible benefits? → Read More
To improve your content marketing results, you need to truly understand what your audience wants and needs. Here are some pointers towards achieving that. → Read More
One of the main reasons why so many entrepreneurs are attracted to e-commerce is because of the freedom and flexibility it provides. You no longer have to be tied to a desk in an office to run a successful business; all you need is a laptop and a good internet connection. In some cases, you never even have to physically touch or handle the products you are selling. Running a remote or automated… → Read More
Big data has firmly established its key role in modern business operations. At this point in time, simply questioning its far-reaching necessity is putting you behind the curve. 2018 has certainly be… → Read More
Going global with your e-commerce business requires careful planning and a solid strategy. Here are four steps to ensure success. → Read More
Holding the title of Content Manager comes with a vast amount of responsibilities; only so much of which can be conveyed on the job description. According to a recent study, 91% of B2B companies are… → Read More
You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity. → Read More
Learn from these four online selling myths when creating your e-commerce business. → Read More
The freedom and flexibility of freelance work is becoming increasingly popular among the American workforce, especially with Millennials. The number of freelancers has tripled since 2014 and nearly h… → Read More
With a record 90% of consumers reporting that they read online reviews before even checking a company out, honest feedback from verified customers is the lifeblood of business these days. A lot rides… → Read More
Reaching your target audience is as important as achieving high sales. Taral Patel looks at how the right micro influencers can help you do that and more. → Read More
Pump up your content marketing strategy—along with your brand’s online image—by creating articles, videos and more that are actionable. Here’s how you can do it. → Read More
Communicators know one word that can shake up an organization is crisis. But have you pondered how you would deal with such a situation if you were to ever face it? Survey after survey indicate most firms lack a solid crisis plan and fewer practice crisis scenarios regularly. In this digitized world, a well-worded press release is no longer enough to pacify your audience. Here are a few tips to… → Read More
Tough times can befall even the most prepared communicators, but you don’t have to head into damage-control mode alone. These groups can help. → Read More
How should a new business market itself to consumers? One PR exec says, by sharpening and deepening your organization’s digital presence. Here’s how to do that. → Read More
PR pros must cover all of a client’s big social media channels. This essay is a beginning. It holds a useful checklist of do's and don’ts for the biggest platforms. → Read More