Amy Corr
MediaPost
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Past articles by Amy:
Nickoria Johnson Elevated to Chief Diversity Officer at Omnicom's Credera 08/16/2021
She joined the agency two and half years ago as Principal in the management consulting practice and Geo Lead for the Dallas office. → Read More
Agency Anniversary Held Inside Minecraft Video Game 08/13/2021
Toronto agency john st. turned 20, and large gatherings are still discouraged in Canada. This led the agency to go all out-- inside the popular Minecraft video game. → Read More
Sick Of Staying At Home? Well, Your Home Has A Few Thoughts About You Too 08/12/2021
HotelTonight, part of Airbnb, has launched its first digital and social campaign from agency barrettSF. → Read More
Match Unveils New Brand Platform 'Adults Date Better' 08/11/2021
The new platform is based on research conducted by Mojo Supermarket, on Reddit's Dating Over 30 column where users emphasized that dating as an adult is less than spectacular. → Read More
SXM Media Launches Agency-Focused AQ Academy 08/09/2021
GroupM has served as pilot partner for this program and has been testing it with hundreds of participants over the past month. → Read More
Deloitte Digital Hires Kenny Gold As First Head of Social, Content + Influencer 08/09/2021
"Social is the most human channel to connect with people out in the world," said Leslie Sims, Deloitte Digital's newly hired Chief Creative Officer. "It was time to bring in a leader committed to embedding social thinking into all of our brand ecosystems. → Read More
WARC Report Identifies Trends Among 2021 Cannes Lions Effectiveness Winners 08/06/2021
WARC interviewed both jurors and Creative Effectiveness Lions winners and analyzed the metadata from all entries and found four themes that led to commercial success. → Read More
Meijer Campaign Focuses on Delivery Service, Updated App 08/05/2021
"Stop and Go" launched Aug. 1 in six Midwestern states. It's the second of four ads to launch this year as part of a larger campaign for Meijer's free pickup service. → Read More
Krave Craves Something New, Rebrands With Campaign Starring Shaun White 08/04/2021
White is a Krave investor and global brand ambassador, and "Krave Better" marks the company's first campaign since a rebrand earlier this year after Sonoma Brands bought Krave back from Hershey's. → Read More
Let The Agency Games Begin: McGarrah Jessee Unveils Adland Gaming League 08/03/2021
The Austin-based ad agency debuted Patch Notes Playgrounds, a gaming league where industry gamers can compete, socialize, and talk about what we're seeing in the industry. → Read More
A Medal You Can Bite And Eat As Well 08/02/2021
Olympic medal winners frequently pose biting their medals. Almond maker Blue Diamond thought of a way to let the fans do the medal biting, creating a medal out of almonds. → Read More
Report: Time To Abandon 'Business Case' For Diversity 07/30/2021
"A company's diversity message can no longer be about profitability or just a sticker solution," said Anna Sofia Martin, Editorial Director at Omnicom's sparks & honey which studied how organizations should move forward in the post-pandemic world. → Read More
GE Lighting Rebrands Smart Home Product Line 07/29/2021
A rebranding campaign features three spots, running online and on social media, which take high-tech tools and place them in decades past, when the technology would have been well ahead of its time. → Read More
Lion's Den Promotes Stay-At-Home 'Summer of Love' 07/28/2021
The adult store chain's new campaign encourages people to love the one they're with or enjoy a solo flight in the safety of their own homes. → Read More
FCB Inferno Helps Prosthetic Maker Boost Its Profile 07/27/2021
The agency has developed a line of stylish covers which align with the company's "stand out, stand proud," brand mantra. → Read More
Jones Soda Labels Come to Life Via AR 07/26/2021
The company created a Jones Soda app, and consumers who download it and scan a bottle with a "Reel Label" icon can watch their label come to life with the help of augmented reality. → Read More
OOH Agency Talon America Debuts Data Management Platform Ada 07/23/2021
The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies for their OOH campaigns. → Read More
OMD Is The Global Billings Leader For No-Growth 2020 07/22/2021
That's according to the latest COMvergence global billings rankings report which found billings fell 7.3% in 2020. → Read More
Visa Gets A Brand Makeover, New Positioning With 'Meet Visa' Campaign 07/21/2021
The company is reintroducing itself as a network where everyone and anyone can be part of the global digital economy. The new brand identity is designed to symbolize change. → Read More
Have Questions About Blockchain? No Worries, 'Blocky' Has Answers 07/20/2021
Blocky the puppet stars in a new ad campaign for fintech company Figure which uses blockchain for loan origination and other services. → Read More