Todd Wasserman, CNBC

Todd Wasserman

CNBC

New York, NY, United States

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Recent:
  • Unknown
Past:
  • CNBC
  • CMO.com
  • Chatbots Magazine
  • IBM
  • Mashable

Past articles by Todd:

Robot cooks are rapidly making their way into restaurant kitchens

Restaurants are looking to robotics to help solve staffing problems as well as alleviate repetitive tasks. It's becoming easier as the tech is now cheaper. → Read More

Is Tesla stock an ESG investment? The case for and against Elon Musk's EV company

Tesla CEO Elon Musk says the 'good' the electric car company does will be measured in global adoption of sustainable energy. ESG experts say that's a bad take. → Read More

Amazon's biggest, hardest-to-solve ESG issue may be its own workers

Amazon worker safety is a persistent issue for the company, but in the booming era of ESG investing, why don't more investors seem to care? → Read More

A Chinese rocket weighing 18 tons falls to Earth as space junk crisis hits a tipping point

An 18-ton Chinese rocket plummeted toward Earth and landed in the Atlantic Ocean on May 11. The incident shows how space debris threatens the planet, satellites and spacecraft. → Read More

Scientists make artificial skin for robots, taking us one step closer to a world of androids

Scientists from around the world are developing robotic skin that helps machines gain the sense of touch. It's estimated that robots will displace 20 million human workers by 2030. → Read More

Why the coronavirus pandemic may fast-forward 5G adoption in the US

The coronavirus outbreak and the rise in remote work has advanced the need for more robust 5G technologies in the U.S. → Read More

Tesla earnings day: Elon Musk is in the driver's seat steering the company's path to profits

Tesla CEO Elon Musk has been known for his sometimes rash and reckless decisions, which at times have punished shares of the electric-car company. But Tesla has risen ahead of its latest earnings, and for all his impetuous ways, Musk's drive and bold vision remain key to the future of the auto sector. → Read More

5G To Shape The Future Of Mobile

While the exact types of new applications that 5G will spur remain to be seen, experts in the technology have identified the following four use cases where it can enable the world of what’s possible. → Read More

12 Memorable Brand Campaigns In 2018

In an age when consumers can binge-watch ad-free programming and block most ads on their screens, breaking through with a campaign that makes consumers feel something is a real brand achievement. → Read More

Rethinking Brand Building In The Era Of Voice

The effect of smart speakers and personal digital assistants in smartphones, PCs, car dashboards, and IoT devices will be unprecedented, some experts say. But beyond dollars and cents, what does that mean for marketers? → Read More

7 Content Consumption Trends That All Digital Leaders Need To Understand

The pressure is on for brands that want to meet their customers wherever they are. And they are everywhere. They are proficient with digital technology and demanding superior experiences across all touch points—including emerging channels and platforms. → Read More

7 Ways Brands Are Adapting Their Stories To Instagram

Instagram Stories has become an increasingly important way for brands to showcase what they’re up to. Here’s a look at how more than a dozen well-known brands are experimenting with the ephemeral format in a variety of ways. → Read More

4 Emerging Technologies Jump In The Driver’s Seat

Recalculating: That’s not just your GPS system signaling a change of direction. It also applies to the auto industry overall, with the potential for emerging technologies to upend our assumptions about the driving experience. → Read More

9 Ad Innovations Poised For Kickoff In Super Bowl LII

We won’t know which ads resonated most until after the game, of course. But we’ve already seen some innovations in play in the weeks leading to kickoff. Following are nine creative, technology-infused types of ads likely to make an appearance. → Read More

5 Lessons Retail Can Learn From Media’s Disruption

Remember how influential traditional media used to be before the Internet splintered the landscape? Retail is experiencing a parallel shakeup. But it doesn’t have to start from scratch in figuring out a new path. → Read More

10 Technologies That Could Change Retail Forever

Remember with showrooming was the enemy of physical retail? These days, it’s a welcome part of an omnichannel strategy. And it’s also just one example of the ways retailers are buying into technology to sway customers in their direction, wherever they might be. → Read More

The Chatbot That Saved Christmas? –

As we head into the holiday season, this looks like one of the bleakest yet for brick-and-mortar retailers. → Read More

Hold The Front Page! AR Rewrites The Rules Of Storytelling

The Washington Post, New York Times, Apple, Google, and the major social networks are experimenting with the immersive technology in a number of interesting ways. The end goal? To attract audiences and, of course, advertisers. → Read More

5 Disruptive Technologies Steal The M&E Show

The trailer starts ordinarily enough: A brother and sister are excited because they’re getting a dog. But when they visit their new pet Rukus’s doghouse, the plot takes an unexpected turn. → Read More

Can Multitouch Attribution Crack The Marketing ROI Code?

Even the staunchest MTA supporters admit the measurement method will never be 100% accurate. But MTA can help get marketers closer to figuring out their ROI if they supplement it with other tried-and-true techniques. → Read More