Kate Kaye
Advertising Age
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How Breakfast-Buying Insights Made a New Business for This Mobile Ad Firm
A still for an ad for Subway, whose breakfast foot traffic was the subject of some analysis by mobile ad firm xAd. Credit: Subway During coffee, bacon, egg and cheese hours from 6 a.m. to 10 a.m. last year, visits to Subway and Dunkin' Donuts rose from the first quarter to the second while visits declined at Starbucks and McDonald's. That's based on changes in foot traffic teased from the pool… → Read More
Connecting the Dots Between Data and Creativity
Credit: sputnikos/iStock Sometimes numbers tell a story. When Culver City, Calif.-based agency Pitch was working on new creative for Public Storage, staffers found inspiration where they least expected it: in the stats. Data provided to the creatives showed that while 75% of people use storage space when moving to a new residence, a quarter of those who use it do so simply for more room. Sara… → Read More
Ding Dong, Salesforce Calling: CMO Aspires to Avon-Like Army of Evangelists
Could Salesforce become a household name? Chief Marketing Officer Simon Mulcahy thinks so. He says he wants the company to be more like Avon than Salesforce competitors Adobe or Oracle. He wants Salesforce to be a household brand name that people who use the sales, marketing and customer service platform feel compelled to evangelize. And, yes, people are already throwing the Salesforce… → Read More
Study: 25% of Americans Say Politics Drove Them to Boycott Brands
Credit: Ben Nelms/Bloomberg Think there's more hoopla about brand boycotts than actual boycotting? Maybe not. A new Ipsos survey found that 25% of Americans said they had stopped using a brand's goods or services in the previous three months because of protests, boycotts or the brand's perceived political leanings. A quarter of the U.S. population amounts to around 80 million people according to… → Read More
Clinton Is Being Fed Bad Info about DNC Data, Say Democrats
Hillary Clinton speaking at Code Conference 2017 this week. Hillary Clinton ruffled a lot of feathers Wednesday when she said the data provided by the Democratic National Committee during her run for the presidency was "mediocre to poor." She also alluded to a conspiracy theory that the Republican National Committee's own outside data minions helped guide targeting of fake news content… → Read More
Missing the Point: $100 Billion in Loyalty Points Are Unclaimed
Credit: ayo888/iStock As more consumers participate in brand loyalty programs, more of those loyalty points are going unclaimed -- to the tune of $100 billion, according to marketing firm Bond Brand Loyalty. The problem for marketers is that if consumers aren't taking advantage of the points they're accumulating by cashing them in, they may not have a positive view of the program. (Worse,… → Read More
Bad Locations: WaWa, Walgreens and Others Try to Clean Bad Map Data
Incorrect map locations are a constant struggle for marketers. About a year ago Amanda Hudson missed her Walgreen's health clinic appointment because Google Maps steered her to the wrong side of Grand Parkway in Katy, Texas. She complained in a Google review and gave the store itself a terrible review for good measure. Far from an anomaly, her experience is an everyday challenge for marketers… → Read More
How Advertisers Could Be Hurt if Net Neutrality Dies
Credit: the-lightwriter/iStock Net neutrality often remains relegated to conversations among policy wonks and lawyers. However, advertising and media execs have a stake in its fate. A rollback in net neutrality -- essentially the rules preventing internet providers from slowing digital content or charging for preferential treatment -- could be costly. And yet last week, the Federal… → Read More
Republican-Backed Privacy Bill to Restore Restrictions on Sharing Browser History
Marsha Blackburn Credit: Gage Skidmore via Wikimedia Commons Rep. Marsha Blackburn sponsored a bill Thursday that would increase restrictions on consumer data use by both internet service providers and so-called "edge providers" such as Google and Facebook. If passed, the ''Balancing the Rights of Web Surfers Equally and Responsibly Act of 2017'' -- comprising the convoluted acronym "BROWSER"… → Read More
Research: Your Aggregated Consumer Data May Not Be Secure
Credit: NicoElNino/iStock Even anonymized and aggregated consumer data may not be as anonymous as people have been led to believe, according to new academic research. Researchers concluded that aggregated data -- big batches of information on things like mobile devices' movements, compiled for use in summarized form -- can be unraveled to reveal the actual movements of specific individuals with… → Read More
Why the Digital Ad Industry Struggles to Create Standard ID
Credit: Radachynskyi/iStock The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some… → Read More
Love Connection: How Brands Are Using AI to Find Influencer Matches
Sam Ciurdar at the Mazda Studio at SXSW in March Credit: Sam Ciurdar When filmmaker and photographer Sam Ciurdar was hired to post about his experience with the Mazda brand at SXSW this year, he never actually drove the sporty CX-5. But that was OK with him. "It didn't make sense at SXSW because it's all events. There wasn't a lot of driving involved," he said. He will be behind the wheel of one… → Read More
It's Like IRI or NPD for Weed: Marijuana Gets Classic CPG-Like Market Research
Credit: LICreate via iStock The legal cannabis market is hotboxed with THC-infused candies, calming and energizing beverages and other products that, without the marijuana injection, would seem a lot like the stuff of mainstream packaged goods. But when companies the growing industry need fusty old data, there's no industry analysis group -- like the IRI or NPD Group -- to reference, for… → Read More
Wave of the Future? Telefonica Gives Consumers Control Over (Some) Mobile Data
Telefónica in Germany has announced a partnership with U.K. firm People.io to power an app in which the telco giant's customers can control some of their data. The app for customers to manage data, branded as O2 Get, is now part of Telefónica's O2Germany app portfolio for Apple and Android devices. It will be promoted to Telefónica's 44 million customers in the country, where data protection… → Read More
Verizon Accuses Net Neutrality Advocates of Lying to Rile Base
Craig Sillman, executive VP-public policy and general counsel at Verizon Credit: Verizon Net neutrality is under threat and advocacy groups such as Free Press, Fight for the Future and others are pushing to save it. That's not how Verizon, one of the Internet Service Providers hoping for a reversal of Federal Communications Commission rules enabling net neutrality, sees it. "You gotta… → Read More
How This Chief Information Officer Tests Whether Data Is Worth the Money
Rita Ku, Rauxa's chief intelligence officer. Credit: Rauxa There's an endless amount of talk about the importance of data for marketing, but not much talk about how to weigh its value against its cost. In addition to higher prices for data-driven buys, for example, digital advertisers layering on data might be charged for calls to additional ad servers used for more sophisticated tracking. And… → Read More
Microsoft Hires Former FTC Commish Brill as EU Privacy Restrictions Loom
Julie Brill Longtime digital privacy defender and former commissioner at the Federal Trade Commission Julie Brill will join Microsoft this summer. Following a yearlong stint with law firm Hogan Lovells as a partner and co-director of its privacy and cybersecurity practice, Brill will join Microsoft to head its Privacy and Regulatory Affairs Group under Brad Smith, the firm's president and chief… → Read More
100 Days of Trump Fights: Nordstrom Wins, Delta Loses and Five More Results
In the hyper-partisan Trump era, brands have been caught up in conflicts with the president, his supporters and his opponents at breathtaking speed. And consumers have jumped on every one of them. As voters take stock of President Trump's first 100 days in office, Ad Age asked research firm MavenMagnet to help evaluate the impact so far on seven brands that got caught up in what you might call… → Read More
Why the Industry Needs a Gut-Check on Location Data Use
Credit: iStock Last year, ads for Goodwill were served to people whose mobile phones had been spotted at thrift shops or second-hand stores in the past. The goal was to convince people who were cleaning out their closets and drawers to consider donating some of their rarely-used stuff to the charity group, and to raise awareness about its education and work training programs. Seems harmless,… → Read More
IAB Chief 'Can't Deal With This Shit,' Demands Members Join TAG
Randall Rothenberg. Credit: Courtesy IAB The digital ad business has made another move to regain the high ground, when the Interactive Advertising Bureau ordered all of its members to register with the anti-fraud Trustworthy Accountability Group. TAG was conceived in 2015 by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising… → Read More