Joy Hawkins, Moz

Joy Hawkins


Toronto, ON, Canada

Contact Joy

Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.

Start free trial

  • Unknown
  • Moz
  • Search Engine Land
  • Whitespark

Past articles by Joy:


How Does the Local Algorithm Work?

Driven by proximity, relevance, and prominence, Google's local algorithm plays by a few different rules. Get the scoop on how it all works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019. → Read More

The majority of listings for car accident attorneys on Google are fake

Google’s ranking algorithm has a huge flaw in its local results that lead generating companies have been using for their own profit. → Read More

Google My Business messaging problems continue

When messaging is set up in the GMB app, it doesn't work for listings that belong to location groups in the dashboard. → Read More

6 things you need to know about Google’s change for service area businesses

Google's new service area business set up cleared addresses. If you're a service business, don’t try to add it back. Here's why. → Read More

Google My Business messaging via SMS to end, but where is the alternative?

The end of SMS messaging on the GMB dashboard will have a sizable – and negative – impact on marketing agencies and large enterprises. Here's why. → Read More

7 things you might not know about Google My Business categories

I have found that Google My Business categories are often an overlooked tactic by many people that work in the Local Search space. According to Moz’s Local Search Ranking Factors Survey, proper Google My Business category associations are the #3 search ranking factor for local packs. It has been one of the top ranking factors … → Read More

Google Posts decline in traffic leave many to wonder if strategy is worth the time

After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as low-impact. → Read More

Massive fake review attack has big impact on small businesses

Business owners and Google product experts could not easily find all the businesses impacted during the recent attack because the profiles selected to hide their reviews. → Read More

Yelp vs Google: How do they deal with fake reviews?

I recently heard a story of a business that got caught with fake reviews on Yelp. They were also an advertiser spending thousands of dollars a month on ads. When they got caught, Yelp canceled their ad account and told them they would be demoting the listing’s ranking for 6 months. After that time, they … → Read More

3 reasons why Google My Business search queries don't match Search Console

If you work in local search, are you regularly checking the Search Query report in Google My Business Insights? Here's why you should be. → Read More

6 ways the August core algorithm update impacted local business

Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the update. → Read More

5 local SEO myths and misconceptions that Will. Not. Die.

Like a bad penny, there are certain local SEO myths that keep turning up. Contributor Joy Hawkins lists a number of misconceptions and explains why things like bogus suite numbers will not work. → Read More

Do Google reviews impact local ranking?

Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. → Read More

How does Yelp’s review solicitation penalty work?

Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for reviews. → Read More

Better Business Bureau reviews are complex. Here's what you need to know

Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as simple as she previously believed. → Read More

Better Business Bureau reviews are not always better

Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as trustworthy as she previously believed. → Read More

Hooray! Google My Business descriptions are back

Contributor Joy Hawkins points out that GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it. → Read More

8 types of negative reviews Google will remove

Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews Google tends to remove and how to make them disappear. → Read More

Are Yelp ads worth paying for? How to figure it out

Contributor Joy Hawkins isn't sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads. → Read More


How to Deal with Fake Negative Reviews on Google

When someone posts a false negative review about your business, it can be surprisingly difficult to get it removed. Check out how one local search expert dealt with harmful false reviews and see what options exist for when it happens to you. → Read More