Alyssa Meyers
Morning Consult
New York, NY, United States
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Past articles by Alyssa:
Tobey Maguire Is America’s Favorite Spider-Man
What the numbers say * The villains in Maguire’s films are also among the most popular. While 38 percent of Americans said they have no opinion on the matter, roughly 1 in 3 (32 percent) said Green Goblin, who made his comic-book debut in “The Amazing Spider-Man #14” in 1964 and was portrayed by Willem Dafoe in Maguire’s Spider-Man universe, is their favorite foe. * Venom, Doc Ock and Sandman… → Read More
Marvel fans pick their favorite films, characters in the MCU
This story is part of a nine-part series considering the business future of Disney’s crown jewel, the Marvel Cinematic Universe. One of the most lucrative properties in the history of entertainment, the MCU is suddenly threatened from multiple fronts: Several of its beloved heroes have been retired, the theatrical model is in peril and the COVID-19 pandemic has accelerated massive shifts in the… → Read More
Brand Experts Are Skeptical of Facebook’s Transition to Meta
Meta is starting off with a net favorability rating of negative 3 percentage points, according to Morning Consult Brand Intelligence data. → Read More
Public Opposition to the Texas Abortion Law Could Pay Off for Brands
New polling suggests publicly opposing the controversial Texas abortion "heartbeat act" could boost business for companies. → Read More
Companies That Ignore Biden's Vaccine Mandate Have a Lot to Lose
Last week, President Joe Biden announced a mandate stipulating that large businesses require their employees to be vaccinated against COVID-19 or undergo weekly testing. Companies that comply are likely to reap the benefits from consumers, while those that don’t could suffer, according to new polling from Morning Consult. A majority of U.S. adults (59 percent) said they support corporations with… → Read More
Pumpkin Spice Products Are Arriving Earlier. This Year More Than Last, Some Consumers Say Bring It On
While the majority of consumers think August is too early for brands to sell pumpkin spice items, the share who are ready to embrace the fall flavor during the dog days of summer has grown since last year, with younger generations especially open to early sales, according to new Morning Consult trend data. → Read More
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
The 2020 Tokyo Olympics pulled lackluster viewership statistics, raising questions for brands about the value of sponsoring teams and advertising during the games. New polling conducted after the Summer Olympics suggests that for most of Team USA’s partners this year, their efforts did little to boost their recognition as symbolic brands for the games. → Read More
Americans' Hunger for Summer Travel Roughly Matches Pre-Pandemic Norms, but They May Take Fewer Trips Than Usual
Domestic travel in the United States is on track to come back in a big way this summer, with Americans -- and millennials, especially -- planning to fly, stay at hotels and embark on cruises in the coming months at a similar level as they did before the pandemic. → Read More
Polling Suggests Little Downside for Brands Offering Free Products to Vaccinated Americans
Last week, everyone in the United States became eligible to sign up to receive the COVID-19 vaccine, and some corporations are offering free products to incentivize Americans to do so. New polling from Morning Consult indicates that gambit might be more effective among certain demographics, but likely won’t have a negative impact on brand popularity, even among those most hesitant to get the… → Read More
Tracking the Return to Normal: Shopping
As retail stores reopen, get up-to-date insights from Morning Consult as to how safe consumers feel returning to physical stores and shopping malls. → Read More
Tracking the Return to Normal: Travel
As the pandemic drags on, many Americans still feel that taking a vacation is too risky. Get insights on how consumers feel about traveling, updated weekly. → Read More
Hasbro Dropping the 'Mr.' From Its Potato Head Brand Proves Unpopular
Roughly half (52 percent) of Americans said they did not approve of Hasbro’s choice to change Mr. Potato Head to Potato Head, according to a Morning Consult survey, conducted Feb. 26-March 1 among 2,200 U.S. adults. → Read More
Tracking the Return to Normal: Dining
In the midst of a pandemic, many Americans remain leery about dining at restaurants. Get insights on consumers' comfort levels for eating out at restaurants. → Read More
Spurred on by COVID-19, Millennials Lead the Way in Destigmatizing Online Dating
According to new survey data from Morning Consult, the stigma that once surrounded online dating has softened, especially with millennials, thanks partly to dating app usage becoming more popular amid the coronavirus pandemic. → Read More
Fewer Than 1 in 5 Super Bowl LV Viewers Said They Attended a Watch Party
Nineteen percent of U.S. adults who watched Sunday’s Super Bowl said that they did so with a group that included people they don’t live with in the same household, according to the Feb. 8 survey, which carries a margin of error of 3 percentage points and was conducted among 1,512 self-reported Super Bowl LV viewers. That figure is slightly lower than anticipated, according to Morning Consult… → Read More
For Super Bowl LV Commercials, No Brand Fills Void Left by Budweiser
Super Bowl LV viewers might have been disappointed by the absence of iconic advertiser Budweiser this year, and according to new polling from Morning Consult, no brand in particular emerged to take its place. → Read More
The Risk Brands Take in Commenting on Political Divisions: Alienating Consumers Either Way
53% of consumers said it is appropriate for local businesses and media companies to post about politics, while 47% said it is inappropriate, according to Morning Consult polling. → Read More
For Brands Responding to Political Violence, Skip the Snark and Go Formal on Social Media
64 percent of consumers said a more formal, stylized tweet from a brand would make them view it more favorably, according to new Morning Consult data. → Read More
2020 Didn't Sap Americans' Appetite for Dry January
Reasons for partaking in Dry January vary, but the most common explanation among this year’s participants is that they’re trying to be healthier. More than three quarters of adults observing Dry January agreed with that statement, while 72 percent said they’re trying to cut down on drinking overall. “Generally trying to improve my diet and eating habits, and alcohol represents a lot of excess… → Read More
Amid Ecommerce Boom, Most Still Plan to Return Gifts in Person
Of the 18 percent of consumers planning to return at least one gift they received this holiday season, almost three-quarters (74 percent) said they’ll do so by bringing it back to the store, while less than one-third (31 percent) said they anticipate making a return by mail. The survey was conducted Dec. 29-30, 2020, among 2,200 U.S. adults. This is despite 2020’s surge in e-commerce and… → Read More