Dhariana Lozano
Social Media Today
New York, NY, United States
Contact Dhariana
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Dhariana:
3 Ways to Use Instagram's New Keyword Search Option to Grow Your Business
Instagram recently updates its search functionality, which opens up new possibilities for your research and marketing efforts. → Read More
Why Your Social Media Isn’t Bringing You Any Clients
Nothing is more frustrating than putting time into creating content, showing up on social media, taking time to make sure your captions are just right.. → Read More
How to Sell on Social Media Without Being Too “Salesy”
Selling on social media isn't always so straightforward. Most of us are not a big celebrity where one tweet or Instagram post can drive a ton of traffic → Read More
4 Simple Ways to Drive Traffic From Instagram Stories Without the Swipe Up Feature
The coveted "Swipe Up" feature on Instagram Stories. Only accessible to those with 10,000 or more followers, it allows those who view your story to swipe → Read More
Should You Republish Content on LinkedIn? (Yes! Here’s Why)
Only shared a post once on LinkedIn? You really should consider republishing on LinkedIn more than once. Here's why. → Read More
3 Reasons Why Social Media Isn't Working for Your Business
Why isn't social media bringing you any business? Contributor Dhariana Lozano breaks down some common missteps. → Read More
6 Tactics to Increase Your Instagram Stories Engagement
In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see these posts. This week I want to share with you 6 tactics to help you increase your Instagram Stories engagement. Let’s get going! Tell A Story First and foremost, the… → Read More
3 Overlooked Ways to Maximize Twitter for Your Business
In my opinion, Twitter is the most social of all the social media networks. You can do things like share images and videos, tag accounts, and go live, but the one thing you can do on Twitter more easily than other social media networks is to find and engage in conversations. This makes Twitter a powerhouse for social listening, building relationships and finding your target audience. If you’re… → Read More
4 Effective Ways to Shave Time Off of Your Social Media Management
If you’re a social media professional you know how much time building and keeping up a social media presence can… → Read More
Does Working with Micro-Influencers Bring in Big ROI?
Working with influencers is a great way to gain exposure for your business. But can micro influencers really bring in ROI? Absolutely! → Read More
Why Your Social Media Isn't Bringing You Any Clients
Approaching social media marketing without a defined strategy is a pathway to disappointment. Some tips from contributor Dhariana Lozano. → Read More
4 Ways To Use Social Media Analytics To Maximize Your Efforts
All my blog readers know I love social media analytics. I can’t stress how important it is to keep track… → Read More
3 Tips For Keeping Your Live Video Audience Engaged
So you’re finally ready to get started with live videos on social media, but the next question might be: Dhariana, how do I keep people interested? I’ve put together a few tips for keeping your live video audience engaged during your broadcast in this post. 1. Demand Undivided Attention The simplest and easiest way to keep your audience’s attention during your live videos or any other… → Read More
How to Sell on Social Media Without Being Too "Salesy"
Social media is not the place for direct sales pitches. So how do you convince people to buy from you without coming across as too self-promotional? → Read More
5 KPIs You Can Get From Agorapulse's LinkedIn Reports (and Why They Matter So Much)
How do you whether your LinkedIn company page is performing well? And what improvements do you need to make on it? Agorapulse's LinkedIn reports can help! Just dig into these five KPIs to get started. → Read More
Back to Basics: The Top 3 Things Which Determine How Often to Post on Social Media
How often should you be posting on social platforms? The answer is dependent on a range of factors, as explained by contributor Dhariana Lozano. → Read More
6 Basic Steps to Running an Effective Social Media Audit
It's worth giving your social media profiles a spring clean - here are some tips on how to run an effective social media audit. → Read More
6 Steps To Strengthen Your Social Media Strategy
I wanted to give you all a simple breakdown on how you can get ready for the new year with this list go 6 steps you can take to strengthen your social media strategy for 2019. Don’t forget to download my social media strategy checklist so you can have it handy and ready to fill out when you go through the process. Let’s get started. 6 Steps To Strengthen Your Social Media Strategy 1. Review How… → Read More
Why You Shouldn't Put All Your Focus on Only One Social Media Network
The recent outages at Facebook serve as a reminder not to put all your social media marketing eggs in one basket. → Read More
10 Ways to Fight the Decline in Organic Reach on Social Media
Struggling to maintain your social media referral traffic as algorithm shifts reduce the effectiveness of your approach? Check out these tips. → Read More