Shelly Palmer, AdWeek

Shelly Palmer

AdWeek

New York, NY, United States

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Recent:
  • Unknown
Past:
  • AdWeek
  • Advertising Age
  • CIO Straight Talk
  • HuffPost
  • New York Post

Past articles by Shelly:

Why You Should Care About CES 2021

And how to make the most of the 'all-digital' event. → Read More

Free Search and Social: We Are Not the Product—We Are Underpaid Workers

People are more than just parts of an algorithm. → Read More

6 Ways to Future-Proof Your Career

How to redefine your job description. → Read More

Even the ‘Data-Poor’ Organizations Can Survive by Asking the Right Questions

Surveying readers is one way to get this information. → Read More

Politics Are About to Get a Lot More Personal Thanks to Artificial Intelligence

And it’s starting with your everyday apps. → Read More

As Deepfakes Get Faker, What Does This Mean for Our Future?

We’ve seen quite a bit of development already over the past year. → Read More

What Corporate America’s Shift in Education Versus Training Means for Big Tech

Perhaps more organizations should be investing in equipping their employees with the right skills. → Read More

‘Breaking Up Big Tech’ Is a Rallying Call That Has No Plan in Place to Support It

It’s not something that can be easily ‘fixed’ with a quick soundbite. → Read More

Why Hi-Res Audio Doesn’t Actually Offer a Higher Quality Sonic Experience

We can blame the iPod and its signature earbuds for this demise. → Read More

Recent Lawsuit Against Amazon’s Alexa Highlights Tech Illiteracy

The suit shows a clear misunderstanding of data privacy and digital. → Read More

From 'blockchain' to 'rock star,' the buzzword b.s. must stop

Blockchain, AI, 5G and more are words thrown around at South by Southwest that people think they should know about but clearly can't explain. → Read More

Please stop the buzzword b.s.

Credit: istock I've been at South by Southwest (one of my favorite annual gatherings) for about 24 hours and my head is about to explode. While there are incredible experiences to be had here and there's some amazing tech on display, buzzword b.s. is at record levels. Here are just a few excerpts from the dozens of elevator pitches I've already listened to: Blockchain Person: "We're a startup.… → Read More

Opinion: Can YouTube ever be brand safe?

Can YouTube ever be brand safe? → Read More

Can YouTube ever be brand safe?

Credit: iStock They say that if you ask the wrong question, you are guaranteed to get the wrong answer. Asked as, "Can YouTube ever be brand safe?" the answer is no. There is no possible way to make YouTube, or any environment that relies so heavily on user-generated content (UGC), 100 percent brand safe. Asking "Is YouTube safe for my brand?" is a better question, and it is the proper lens for… → Read More

Opinion: When it comes to the internet of things, small things make a big impact

When it comes to the internet of things, small things make a big impact → Read More

With the internet of things, small things make a big impact

Credit: iSTOCK Recent studies predict that by 2025 there may be as many as 100 billion internet of things (IoT) devices deployed worldwide. That's roughly 14 connected devices or sensors for every person on Earth. My good friend Rob Mesirow and I have been spending a lot of time talking about the most practical ways to integrate "smart" technology into business processes. Rob leads Connected… → Read More

An alternative POV on Chinese tech at CES

China may have had fewer booths at CES 2019 this year, but its presence, from Hisense, Haier, Huawei, TCL to Changhong, was still felt everywhere. → Read More

An alternative POV on Chinese tech at CES

The Huawei Technologies Co. booth at CES 2019. Credit: Patrick T. Fallon/Bloomberg Much has been written about China's diminished presence at CES 2019. Looking strictly at the numbers, the story seems clear. The CES 2019 exhibitor directory listed 1,211 Chinese exhibitors, down from 1,551 at the 2018 show (a 20 percent drop). Add in the congressionally approved CFIUS (the Committee on Foreign… → Read More

Thomas Jefferson on big government

Jefferson Memorial Credit: iStock We live in the age of exponentiation. Everything is evolving at an almost unimaginable speed. New tools, techniques, iterations, breakthroughs, and game-changing discoveries happen almost daily. Today, just staying on top of what's happening is practically a full-time job. This raises a question: If free unencumbered commercial enterprises are struggling to keep… → Read More

The video divide: 4K haves and have nots

Traditional TV's resistance to offering 4K content is giving new players the chance to take advantage of the demand-side disruption this technology will create. → Read More