Michel Hogan
SmartCompany
Melbourne, VIC, Australia
Contact Michel
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Past articles by Michel:
'Today's sales will be donated': The unintentional opportunism of fundraising for a cause
In the wake of disasters of this magnitude, people want to do something, and in our helplessness, one of the first places we turn is fundraising. → Read More
Why achieving your brand takes unheroic work
Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations. → Read More
To change the culture you’ve got to change the people
If you want to shift a culture, you can either help your employees change the way they think, or fire everyone and hire different people. → Read More
It’s the organisation, stupid
"A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different." → Read More
A formula for achieving your brand result
An organisation’s brand is a result. But what are the elements that contribute to the achievement and how do they relate to each other? → Read More
Uber's shiny object: Why a new logo won’t fix a rot beneath the surface
The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces. → Read More
Avoid elephants and frame a message that sticks
If you are trying to get people to hear your message, unless the language has the frame you want, using it can be downright detrimental. → Read More
"To a worm in horseradish, the world is horseradish": Avoiding single-perspective thinking
Brands too often fall to single perspective thinking, with marketing dominating the view. Leaders need to ensure they avoid single-perspective thinking. → Read More
Would your organisation have the will to withstand public backlash?
The plastic bag fiasco faced by Coles and Woolworths provides lessons on how to prepare for and deal with public backlash. → Read More
Values are a company's engine room — you won't go anywhere without them
Purpose is all about what’s most important, but it is the values which put it in action. They are your company's engine room. → Read More
Three things you should think about more than your name
When I decided to work for myself I became fixated on what the name of my business should be. After all, nothing was more important than the name, right? → Read More
How purpose travels through your organisation
Purpose inspires action, but it needs to be central to how actions are carried out to be effective. How do you bring organisational purpose into your work? → Read More
The temptation to over-promise and how to fix it
Brand promises and the way you deliver on them are paramount to any business. To sustain credibility, organisations must curb the tendency to over-promise. → Read More
You need a 'chief purpose officer' (but it’s not who you think)
In today’s overhyped purpose climate the question of who should carry the mantle of 'chief purpose officer' is an open one. → Read More
Culture fits or culture mis-fits is the wrong distinction
What is culture? One definition: what we value and how we are together. This week, Michel Hogan looks at workplace culture – is it simply a matter of fit? → Read More
How does your culture work?
How does your business approach people and culture? If you currently focus on 'who we are', it might be time to make a shift to 'how we do'. Michel Hogan looks at substantial ways to foster meaningful connections in the workplace. → Read More
Four principles for accepting advice without getting dragged in the wrong direction
There's advice absolutely everywhere about how to improve our businesses and lives - but you don't have to listen to everything. → Read More
Consistency is the secret ingredient for a successful brand
Whether you make stuff or sell services; whether you’re in a B2B or B2C business, online or bricks-and-mortar, non-profit, social business or you work for yourself; consistency is the secret ingredient when it comes to achieving a successful brand result. → Read More
Show your appreciation
How often do you show your appreciation by saying a simple “thanks for all your work” to the people around you? If you’re like most of us, the answer is not often. → Read More
Are you invested in the loyalty exchange?
All the talk about loyalty and rewards programs often misses the critical ingredient. You’ve got to give it to get it. It’s an ongoing exchange. → Read More