Lara O'Reilly
Business Insider
United Kingdom
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Recent articles by Lara:
The 16 best-paid executives in adtech, ranked
A slew of adtech companies went public in 2021 — rewarding their top executives handsomely with stock and bonuses as part of the process. → Read More
Amazon is quietly building the next big sports empire. Here's a look at its plan.
Its NFL 'Thursday Night Football' deal shows how Amazon is using sports to fuel its ad revenue, along with its other businesses. → Read More
Mobile marketing guru Eric Seufert just launched a $10 million fund to invest in mobile ad and gaming startups. See the pitch deck that persuaded 38 investors to hop on board.
Heracles Capital investors include media investment bank Aream, gaming firm Supercell, and adtech founders Ari Paparo and Alex Collmer. → Read More
Inside Google's fierce Goliath-versus-Goliath fight against Amazon for shopping dollars
Google is doubling down on Shopping as it looks to catch up with Amazon. But e-commerce experts say it still faces big challenges in closing the gap. → Read More
Automakers have slashed their ad spending, causing pain for media companies that could continue well into 2023
Automakers are reining in their ad spend amid supply chain issues that have left them with fewer cars to sell. → Read More
Apple was a key reason Google, Facebook's Meta, and Snap had a terrible quarter
Tech companies are dealing with the fallout from Apple's privacy update, supply chain issues, inflation, and Russia's invasion of Ukraine. → Read More
Google continued to serve ads on Russia-linked and other websites after they were placed on US sanctions list, a report finds
Ads for large US companies like Facebook, Citibank, and NBCUniversal were found on sites for a sanctioned Russian bank and Crimea-based business. → Read More
LGBTQ+ publisher PinkNews says Facebook slapped it with an ad ban after it posted a meme ridiculing someone as a 'homophobic banana peel'
Facebook's moderation system flagged the post as 'bullying and harassment.' PinkNews says the ban cost it 'tens of thousands' of dollars in lost revenue. → Read More
Apple's privacy changes are expected to wipe almost $16 billion from Meta, YouTube, Snap, and Twitter's revenues this year
Data management firm Lotame estimated that Meta would take a $12.8 billion hit from the iOS privacy update, representing 9.7% of its revenue. → Read More
From Meta to direct-to-consumer startups, these are the biggest winners and losers from Apple's privacy changes, 1 year on
While Alphabet and TikTok have benefited from Apple's privacy changes a year in, platforms like Meta and Snap received the short end of the stick. → Read More
The Ukrainian ad industry has united in an effort to fight misinformation and spread facts about the war with ads on websites in Russia and Belarus
"Crisis management in the Ukrainian ad industry is unique," said MGID Chief Marketing Officer Nickolas Rekeda, who is volunteering in the effort. → Read More
Russia's invasion of Ukraine threatens to disrupt Criteo's $380 million acquisition of fellow adtech company Iponweb
The majority of of Iponweb's tech team is based in Moscow. Criteo said it's monitoring the "regulatory and sanctions landscape" closely. → Read More
Advertisers are pulling ads from war coverage, and it's making it hard for publishers to monetize readership spikes
Many advertisers don't want to appear near Russia-Ukraine war coverage, which can deprive news publishers of a critical funding source. → Read More
Apple roiled advertisers in 2021 with privacy changes. Here's what 10 experts think it'll do to disrupt the ad industry next.
Some experts are speculating that Apple might expand its Private Relay feature, while others think there will be improvements to its own ad tools. → Read More
These key slides show how Uber plans to grow its advertising business to '$1 billion-plus' in revenue by 2024
Uber says a big part of its ads growth will be attracting new advertisers beyond the merchants on its delivery apps and through new ad formats. → Read More
TV ad measurement firm iSpot.TV is seeking new financing, sources say
Activity is heating up in the TV measurement space amid Nielsen's recent challenges and as advertisers pivot spend to connected TVs. → Read More
Adtech veteran Brian O'Kelley is back with a new venture that wants to reduce the carbon emissions produced by digital ads
The AppNexus founder's new company Scope3 aims to track the environmental impact of the digital advertising supply chain. → Read More
Yahoo employees hit the exits as new owner Apollo begins to restructure the company
The restructure is one of the first major moves under CEO Jim Lanzone, who joined late last year after the company was sold to Apollo Global Management. → Read More
Mayfair Equity Partners is set to take a majority stake in LoopMe, the latest example of PE firms pouring money into adtech
LoopMe intends to further expand in the US and enter the Japanese market. The company is also considering acquisitions and an eventual IPO. → Read More
Data startup mParticle has made its first-ever acquisition as it looks to better compete with Snowflake, Adobe, and Salesforce
MParticle recently raised a $150 million funding round and is on the lookout for further acquisitions, CEO Michael Katz said. → Read More