Lara O'Reilly
Business Insider
United Kingdom
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Past articles by Lara:
The CEOs of the world's biggest advertising companies just outlined how AI is about to transform their businesses
Advertising agency leaders say AI is going to speed up production, help with ad targeting, and sort through reams of data in seconds. → Read More
Gold bars and Google: The harebrained adtech heist that went spectacularly wrong
An employee at an advertising company exploited a loophole in its payment systems to steal $9 million — which he used to attempt to buy gold bars. → Read More
TikTok is about to crash Google and Microsoft's search ad wars
Advertising insiders say TikTok is showing all the signs of an 'imminent' search ads rollout. It's been beta-testing search ads since March 2022. → Read More
MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
MediaMath was fated for greatness as a unicorn startup. But the adtech firm's billion-dollar exit never happened. Early investors were left with nothing. → Read More
Check out the pitch deck AI-video startup Capsule used to raise $4.75 million in seed funding
Capsule uses AI to make it easy for companies to edit video quickly, and will use its new funds to offer new features around data storage and collaboration. → Read More
PE firm Bridgepoint takes a majority stake in Equativ, valuing the adtech firm at around $370 million
Equativ said its new financial backing will help it meet its ambition to grow to one of the 'top three' supply-side platforms in the world. → Read More
Microsoft just laid out the $2 billion reason why it's going all in on ChatGPT
For every 1 percentage point share of the search business it can steal from Google, Microsoft says it can add $2 billion in revenue. → Read More
Twitter's ailing ad business offered a glimmer of hope as it lures big Super Bowl advertisers to the platform on gameday weekend
Twitter's recent efforts to woo advertisers back to the platform — from incentives to brand safety deals — have won over some brands, sources say. → Read More
Crypto firms like Binance, Grayscale, and OKX are pouring money into marketing to regain trust and save their companies from the fallout of the FTX implosion
Crypto brands like OKX want to position themselves as the adult in the room, but they face an uphill battle thanks in part to the high-profile implosion of FTX. → Read More
Users are about to flood Twitter for the start of the World Cup just as hundreds of employees are rejecting Elon Musk and quitting
Elon Musk's skeleton crew at Twitter is about to face an early test: soccer fanatics going crazy about the 2022 World Cup. → Read More
Twitter insiders are getting more worried that the site is at massive risk of crashing under Elon Musk's reign
With fewer employees and more users than ever, Twitter is already experiencing functionality issues. The site could be at risk of bigger failures. → Read More
Elon Musk has just given this little-known Twitter exec the toughest job in advertising right now
Robin Wheeler is charged with leading a depleted ad sales team and convincing marketers that Elon Musk's Twitter is safe to spend their ad dollars on. → Read More
Apple's ad business is quietly expanding into streaming ads and sponsorship, as it pitches $4 million packages for Major League Soccer
Apple's global broadcast of Major League Soccer kicks off in February as part of its $250 million-a-season deal with the US league. → Read More
As chaos continues with Twitter under Musk, advertiser patience is starting to wear thin
Advertisers are wrestling with the decision to either pull ad spend or stay, as they await key information from Twitter's new owner Elon Musk. → Read More
Apple has a chokehold on Facebook. All signs suggest it's going to keep squeezing harder.
Just this week, Apple updated its terms requiring Meta cede 30% of the sales of 'boost' ads to the iPhone maker. → Read More
The big question on everyone's mind now that Elon Musk owns Twitter: Is Donald Trump coming back?
Elon Musk has previously said he would reverse Trump's permanent suspension if he buys Twitter, calling the ban a "morally bad decision." → Read More
Inside the brutal job cuts at Snapchat parent company Snap that left employees stunned and investors wondering about the company's future
The Snap cofounder has always shunned Wall Street and taken big bets that won't pay off for years. In August, that approach suddenly changed. → Read More
UK media companies are left with an estimated $100 million-plus shortfall due to an advertising blackout after the Queen's death
Analysts also said media companies could benefit from extra print sales and pent-up demand from advertisers who held off during the national mourning period. → Read More
Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
Brands like Heineken, Nestlé, and Toyota are in the early stages of figuring out how to reduce the emissions their digital advertising produces. → Read More
The price of paper has doubled this year and publishers are freaking out that their print magazines and newspapers are in jeopardy
The price of newsprint has risen to around $800 a ton in the US, and there are big delays in getting orders onto trucks and to the printing presses. → Read More