Lara O'Reilly
Wall Street Journal
United Kingdom
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Past articles by Lara:
Scammers Target Ad Industry’s Initiative to Thwart Fraud
The industry initiative, a nearly two-year-old project dubbed Ads.txt, lets a publisher display a simple text file on its site listing every company authorized to sell its ads. Buyers being offered ad inventory can check the publisher’s site to see whether the seller is listed. → Read More
Ad Spending Cuts by U.S. Consumer Giants Hit Publicis
Publicis said cutbacks in ad spending from consumer-goods companies in the U.S. weighed on its fourth-quarter sales, but the French advertising giant is banking on a host of recent new business wins to buoy its performance in 2019. → Read More
Ad-Tech In-Housing Firm Beeswax Raises $15 Million
Beeswax.io Corp, an ad-tech firm that helps marketers build their own in-house digital ad-buying capabilities, said it raised $15 million in a new funding round. → Read More
5G, Robot Delivery Dogs and a Google Ad Blitz: What CMOs Found at CES
Talk of next-generation data-transmission speeds was a main focus for marketers at this week’s CES technology show in Las Vegas. → Read More
Walgreens Tests Digital Cooler Doors With Cameras to Target You With Ads
The refrigerator and freezer doors act as a digital merchandising platform that depicts the food and drinks inside in their best light, but also as an in-store billboard that can serve ads to consumers who approach, based on variables such as the approximate age the technology believes they are, their gender and the weather. → Read More
You & Mr Jones Takes Majority Stake in Internal Marketing Firm
You & Mr Jones, the “brand tech” firm founded by former Havas Chief Executive David Jones, has acquired a majority stake in Inside Ideas, a London-based company that helps brands build their own internal marketing capabilities. → Read More
Ad Agency CEO Calls on Marketers to Take Collective Stand Against Facebook
Mat Baxter, CEO of Initiative, an Interpublic Group of Cos. agency, wrote on his LinkedIn page that it was time to “take a collective stand” against Facebook. → Read More
Ad-Tech Company OpenX Lays Off Around 100 Staff
Ad-tech company OpenX, an independent ad exchange and so-called supply-side platform that helps publishers sell ads programmatically, has laid off around 100 employees. → Read More
Accenture Interactive to Acquire Ad-Tech Firm Adaptly
Accenture Interactive is continuing its push into digital media buying with an agreement to acquire New York City-based Adaptly, an ad-tech company that helps marketers buy targeted ads across online platforms including Amazon, Google and Facebook. → Read More
WPP Chief Mark Read Sets Turnaround Plan in Motion
WPP Chief Executive Mark Read set out his vision for a turnaround, a strategy he hopes will make the world’s largest advertising company better-positioned to contend with the rapidly changing marketing landscape. → Read More
Google and Facebook Suffer Ad-Platform Glitches in Key Shopping Week
Google Display & Video 360, widely used by online advertisers, became the second major platform to experience an outage during a key shopping week, after Facebook’s Ad Manager suffered technical problems on Tuesday. → Read More
Streaming Sports Service DAZN Aims to Introduce Ad Model Without All the Repetition
DAZN, the ad-free sports-streaming service led by former ESPN President John Skipper, aims to score digital rights to major U.S. sports in the coming years and to introduce ad models much sooner to help pay for it. → Read More
The John Lewis Christmas Ad Is Here. But Is the Bauble Bursting?
Formula fatigue invades U.K. marketers’ most wonderful time of the year. → Read More
As Facebook Users Shift to Stories, Advertisers Look to Follow
Growth in Facebook’s ad sales will slow at least temporarily, Chief Executive Mark Zuckerberg acknowledged this week, as advertisers trail users in moving to the network’s newer format of Stories from its news feed. → Read More
Ad-Tech Firm DataXu Hires Bank to Explore Possible Sale
Advertising-technology company DataXu is exploring a potential sale, according to people familiar with the matter, initially seeking a valuation of around $300 million. → Read More
The Guardian and Ad-Tech Vendor Rubicon Project Settle Legal Dispute
In an SEC filing, The Rubicon Project said the companies agreed to resolve a dispute over alleged hidden fees. → Read More
AppNexus Co-Founder Brian O’Kelley Shifts to Advisory Role
Brian O’Kelley is moving into an advisory role at AT&T, which acquired AppNexus this summer. → Read More
Instagram Founders’ Exit Triggers Concerns on Madison Avenue
Advertising executives expressed concern that the exits of Instagram’s founders could signal unwelcome change for an app that has become a hugely appealing destination for marketers, with an identity separate from parent Facebook. → Read More
Snap Taps WarnerMedia CMO To Lead U.S. Sales
Kristen O’Hara joins as vice president of U.S. global business solutions will report into Snap Chief Strategy Officer Imran Khan → Read More
Mark Penn’s Stagwell Group Raises $260 Million
Private-equity firm AlpInvest brings the total funding raised by the former Microsoft strategist and Clinton adviser’s marketing group to around $510 million → Read More