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A slew of adtech companies went public in 2021 — rewarding their top executives handsomely with stock and bonuses as part of the process. → Read More
Its NFL 'Thursday Night Football' deal shows how Amazon is using sports to fuel its ad revenue, along with its other businesses. → Read More
Heracles Capital investors include media investment bank Aream, gaming firm Supercell, and adtech founders Ari Paparo and Alex Collmer. → Read More
Google is doubling down on Shopping as it looks to catch up with Amazon. But e-commerce experts say it still faces big challenges in closing the gap. → Read More
Automakers are reining in their ad spend amid supply chain issues that have left them with fewer cars to sell. → Read More
Tech companies are dealing with the fallout from Apple's privacy update, supply chain issues, inflation, and Russia's invasion of Ukraine. → Read More
Ads for large US companies like Facebook, Citibank, and NBCUniversal were found on sites for a sanctioned Russian bank and Crimea-based business. → Read More
Facebook's moderation system flagged the post as 'bullying and harassment.' PinkNews says the ban cost it 'tens of thousands' of dollars in lost revenue. → Read More
Data management firm Lotame estimated that Meta would take a $12.8 billion hit from the iOS privacy update, representing 9.7% of its revenue. → Read More
While Alphabet and TikTok have benefited from Apple's privacy changes a year in, platforms like Meta and Snap received the short end of the stick. → Read More
"Crisis management in the Ukrainian ad industry is unique," said MGID Chief Marketing Officer Nickolas Rekeda, who is volunteering in the effort. → Read More
The majority of of Iponweb's tech team is based in Moscow. Criteo said it's monitoring the "regulatory and sanctions landscape" closely. → Read More
Many advertisers don't want to appear near Russia-Ukraine war coverage, which can deprive news publishers of a critical funding source. → Read More
Some experts are speculating that Apple might expand its Private Relay feature, while others think there will be improvements to its own ad tools. → Read More
Uber says a big part of its ads growth will be attracting new advertisers beyond the merchants on its delivery apps and through new ad formats. → Read More
Activity is heating up in the TV measurement space amid Nielsen's recent challenges and as advertisers pivot spend to connected TVs. → Read More
The AppNexus founder's new company Scope3 aims to track the environmental impact of the digital advertising supply chain. → Read More
The restructure is one of the first major moves under CEO Jim Lanzone, who joined late last year after the company was sold to Apollo Global Management. → Read More
LoopMe intends to further expand in the US and enter the Japanese market. The company is also considering acquisitions and an eventual IPO. → Read More
MParticle recently raised a $150 million funding round and is on the lookout for further acquisitions, CEO Michael Katz said. → Read More